PROJECT IN T.L.

E IV
SUBMITTED BY: LEADER: ECLEO, RACHEL ASS. LEADER: SITTI HARA OLIVAREZ MEMBERS WHO COOPERATE:
SARAH ALTAVANO MARK MENDOZA ABEGAIL BANCIFRA

GROUP 1 FEASIBILITY STUDY LAUNDRY SHOP

Name of the Enterprise

y A business name is one of the most essentials things to be prepared in starting a business. y Biba Lavandera Laundry ShopA business name is one of the most essential things to be prepared in starting a business.Biba Lavandera as the primary name of the business, originated from the noun word bibo that means smart or bubbly. It is used to refer a person that is active and has energy. lavandera came upon the suggestion of Professor Patriarca as it appeals more to the target audience. Biba Lavendera somehow gives an extraordinary attentionThe name Biba Lavandera is unique, simple and easy to remember. People will easily visualiza what is the businessis about and it will aid to their memory. It includes the information that the business does and can easily b understood by various target market.

The business logo shows a bubbly girl to represent Biba, a sun to denote a bright day for doing laundry with the name of the enterprise. The colors used are on the light shades to be more attractive and leave a clean and fresh image.

Location
The location of the business is at Blk 79 lot 3 Ginseng Road, Robinsons Homes East Bgy.San Jose, Antipolo City. Biba Lavandera is inside the Robinsons Homes. Basically, the businessis intended for the residents of the community because not all the residents have house helpers todo the laundry. Many residents are working and they are too busy to do the laundry so this kindof business is good enough for the people inside the community. The lot measures 24 sq and thelaundry shop is expected to occupy 16 sq Originally, the location was occupied by a salon. Therates of renting the place range from 3,000php to 4,500php a month since it is located on themain road; hence it projects a higher rate. The cost of renting the place is good enough for theproductivity of the business because it is easily seen by the target audience.The main location is near the Robinsons clubhouse, the chapel and the main gate so it isaccessible for all the residents of the subdivision. An efficient site for Biba Lavandera is seenin the community because the need for an instant way to clean the residents clothes is high. Thevillage is in the city so raw materials and other utilities will be available for the business owners.

This is the map of the whole Robinsons Homes East which has approximately 3, 400-4,000occupied houses (from wikimapia )

C. Description of the Project

Primarily, the project is intended for the residents of Robinsons Homes and not in linewith any other government advocacies. However, this may support a clean living which is aimedby the Department of Health but this project is basically to help the residents lessen theirworkload and ensure that their clothes are clean. It does not support any political aspects of thegovernment or other organizations in the community.Biba Lavandera significantly acts a helper for the people who does not have enough timeto do the laundry. It will be managed by a partnership who is a resident of the community.Through that, the target market is rest assured that the owners of the business adhere to what theyneed to get full satisfaction. It is a very good idea to put up a laundry shop in the subdivisionbecause it also gives the mothers or the ones responsible for doing the laundry, an extra time tobond with other family members or do other productive things. Instead of doing the laundry thatis tiring, people could just deposit their clothes in the shop and wait for it to get done. More timeand effort will be saved by the residents and perhaps, it could be spent on other householdchores, doing paper works and other.This project will be managed by the people who know the feeling of being unsatisfiedwith what results they get from doing the laundry at home. The owners thought of moreadvantages and benefits that their co- residents will get from having their dirty clothes and stuffsdone in an easy manner. The use of technology today should be able to respond to the needs andwants of the customers. In that case, a laundry shop is the answer to the need for clean clothes inless time, less cost and less effort.

D. Long- range Objectives
To be able to expand the business in other areas of the community in its three operatingyears.
To gain 50% of loyal customers in a year.
To dominate the market in the community and define the edge of Biba Lavandera laundryshop from its competitor inside the subdivision in six months time.
To establish a good brand to customers and gain brand loyalty in its first three months of operation by prevailing a socially responsible enterprise.
To increase profits in half a years time.

E. Feasibility CriteriaAs
a socially responsible business, it adheres to the responsibility of having a goodimpact on the environment. Profitability is not just the major aim of the project but also to be asocially responsible business by promoting a healthy environment in a simple way of wearingclean clothes. According to Renteria (2007), a laundry industry is a recession- proof industrybecause everyone has dirty clothes. A laundry business has been a sleeper and has also stayedwell below the radar, but profitability is very visible in this kind of business.Judging the viability of the project, it is important to consider aspects like how it is ableto operate in the market, how it differs from other laundry shops inside the subdivision and howlong it stays in spite of the competition. Its profitability can not be judged on the first months of its operation though, because this kind of industry gives higher cash returns if it attractscustomers in a long- run basis.

F. Highlights of the Project

. HistoryThe project came about the thought of a business partnership between the group membersoriginating from a water refilling station up to the laundry shop. Thinking of what business to putup that suit inside the Robinsons Homes is really the main thing. A water refilling station may beviable in the location however a lot of competitors are already operating inside the community sothe group though of a different business where in the target audience could focus their attentioninto; and that is a laundry shop.Laundry shops are seen to be a need for the residents of the community. This kind of business does not require much effort for the customers and the business owners as well. For thecustomers, it is as easy as leaving their dirty clothes in the shop and return after it is done. Forthe business owners, hiring few employees that would manage the business is just the only task to do. Employees will be needed for operating the laundry machines. Thus, the group thought of this kind of business for practicability and demand from the target audience. It will be a goodhelp for meeting the customers expectations through satisfying their needs and wants.

ii. Project Timetable StatusThe project is expected to

be in operation for ten years and be able to be promoted to adifferent stage at a later time such as extending a detergent store near the laundry shop. Thebusiness will still be operational after the expected year; however the focus of the business willbe more on the expansion of the industry.Presently, the business is in the stage of introducing a new brand in the market. Alaundry shop is not new in the market though so product innovation and sales management areimportant in order for the business to grow. The launching of the business has to be unique andcatchy to attract prospects in the future and develop a loyalty for the brand.iii. Nature of the IndustryLaundry industry is a strong and energetic business. Also, what makes it more appealingto the market is the fact that this steadfast service industry continues to grow and succeed. Thedemographic trends toward an even greater dwelling segment of the population forecastcontinued success.The biggest threat for the business is the competition. Considering that the business site isinside a subdivision, it is possible that other businessmen would think of putting up the samebusiness and hence, the market will be more segmented and it yields a smaller target market forthe laundry shop. However in the long- run, the business will not just dominate the wholesubdivision but will also extend to other places like the nearby subdivisions near the Antipolochurch and probably other areas like Taytay, Cainta or Pasig.Laundry shops are easily managed through the use of new technology. It lessens the timeand effort that are spent in getting the clothes cleaned. The normal time spent in getting dirtyclothes cleaned is like two hours depending on the number of clothes to be washed and its sizes.However, the laundry industry belongs to the service industry where the product is primarily theservice given to the customers. Take note of the service, it comprises of the use of detergentsoaps to be used for the clothes, the water consumption, space to be saved by the customers inhanging their clothes to dry and the electricity that can be saved for ironing them. Generally, thiskind

of industry is really seen on the go for the target audience because of convenience andpracticability

iv. Mode of Financing and Investment

costsThe mode of financing will be from the partnership of

Alburo sisters. It will come fromthe savings of both and this business will be their primary investment. A laundry shop is a notbig business that needs an extravagant capital so there is no need to borrow from the bank or alending company. The partners chose to finance the business because it will lessen the cost of interests.The estimated cost of the total business is ????????????. Funds will be allocated asfollows (php):Store rentalTotal price of the equipments (approx)MaintenanceStore renovationManpowerTotal (a detailed analysis of costs will be further discussed on the following chapters)

v. Investment costs G. Major Assumptions and Summary of Findingsi. Market Feasibility ii. Technical Feasibility iii. Financial Feasibilityiv. Socio- economic Feasibility v. Management Feasibility H. Conclusion of the Study

Market Study
This chapter covers the most important part of the project that intends to define the size,nature and growth of the demand for the product, description and price of the product, supplysituation, nature of competition, different marketing factors affecting the market of the productand the marketing program needed. A. Product DescriptionB. Demand- Supply AnalysisC.

Factors Affecting the

4 Ps StudyD.

MarketE. Survey ResultsF. Analysis of Data GatheredG. Conclusions and Recommendations Technical Study
In this chapter, the group presents the

products, manufacturing process, plant size and productionschedule, machinery and equipment, plant location and layout, building facilities and the raw material

andsupplies for the operation of Biba Lavandera laundry shop.

A. ServicesBiba Lavandera will be providing customers with the following laundry services:

Wash,Dry, Fold (WDF), Pressing, Hand Wash, and Dry Cleaning services.Wash, Dry,Fold or WDF is the most common sought service from a

laundry shop. Thisservice provides basic machine washing and drying; and folding for customers clothes,comforters, towels, curtains

and seat covers with or without foam. This process is done with theaid of washing machines and dryers. Washing machines perform

several rinses after the mainwash to remove most of the detergent. Then, the clothing would be placed on a clothes dryer ortumble dryer that is used to remove

moisture from a load of clothing and other textiles. Then, theclothes or garments would be manually folded and bagged for pick up for the customers.Pressing

or Ironing or smoothing is the work of using a heated tool, or tools, such as aniron to remove wrinkles from fabric. Ironing works by loosening

the bonds between the long-chain polymer molecules in the fibers of the material. While the molecules are hot, the fibers arestraightened by the weight of the

iron, and they hold their new shape as they cool. Some fabrics, such as cotton, require the addition of water to loosen the

intermolecular bonds. Aside from this,ironing may also be used as a germ/parasite killing hygienic operation. Most ironing is done

onan ironing board, a small, portable, foldable table with a heat resistant top. Some commercialgrade ironing boards incorporate

a heating element and a pedaloperated vacuum to pull airthrough the board and dry the garment. But technology has paved its way in

improving thetraditional iron to steam irons which allow pressing without an ironing board.Hand Washing is the

traditional manual cleaning of clothes. Some delicate clothing piecesrequire gentle cleansing, thus the need for hand washing

service. The laundry worker wouldwash the specified clothing one by one by hand and bar soap and the clothing would also be air-

dryed before it could be folded.Dry Cleaning is a cleaning process for clothing and textiles using an organic

solventrather than water. The solvent used is typically tetrachloroethylen e (perchloroethylene ),abbreviated "perc" in the

industry and "drycleaning fluid" by the public. Dry cleaning isnecessary for cleaning items which would otherwise be

damaged by water and soap or detergent.The cleaning process of dry cleaning is more time consuming compared to the

usual wash, dry,fold process, but there are clothing that requires such service like gowns and barongs, coats,suits,

dresses, jackets, caps and neckties. The international GINETEX laundry symbol for drycleaning is a circle. It may have a letter P inside to

indicate perchloroethylene solvent, or a letterF inside to indicate a hydrocarbon solvent. A bar underneath the

circle indicates that only mildcleaning processes should be used. A crossed out empty circle indicates that no dry cleaning ispermitted

B. Manufacturing ProcessThere are different processes involved in a laundry business depending on the specifiedservice ordered by the customer and the

service required with the type of garment or fabric. Wealso have the International Washing Symbols to refer to in washing the clothes to assure

thecustomers that their clothing is handled in the best way by a customersatisfaction orientedbusiness.

INITIAL PROCESS IN ACQUISITION OF GARMENTS

Wash Dry Fold Service Per 10 Kilo Wash Load

For Thin Garments including For Garments such asBed Sheets, Curtains, Towels and Blankets and

Comforters.Seat Covers with or

without Foam

Pressing ServiceHand Washing Process

DRY CLEANING PROCESS C. Plant Size and Production ScheduleD. Machinery and EquipmentMachin

eries2 Whilpool Topload Washers Model : 4PWTW5905Feat ures:

27Super Capacity Plus

10.5 Kg. Dry Linen Capacity

Fully Automatic Washer with Silver Panel

Exta Roll Action Agitator

MagiClean Lint Filter

Polypropylene Outer Tub

Direct Drive System

Extra Rinse Option

Self Balancing Basket and Tub

Rat-Proof Base

Tripod Suspension SystemSpecicifatio ns:

MODEL 4PWTW5905 LOAD CAPACITY 10.5 Kgs. WASHER TYPE Top Load SPIN CAPACITY

10.5 Kgs. SPIN SPEED 650 rpm NO. OF WASH PROGRAMS 9 cycles SoakWash FUNCTIONS No

EXTRA RINSE Yes TURBO PERFORMANC E No WATER USAGE per WASH 87 Liters

AGITATOR Yes CONTROL TYPE Push Button / Knob WASH WATTAGE 880W

COLOR Biscuit/White NET DIMENSIONS (h:w:d) in inches 42.5 X 27 X 26.5 POWER SOURCE 220V / 60Hz

NET WEIGHT 72 Kgs. GROSS WEIGHT 78 Kgs.

2 Whirlpool Dryers Model :

4PWED5905Featu res:

10.5 KG. Fully Automatic Electric Dryer with Silver Panel

Automatic Dry

Gentle Heat System

Removable Lint Filter

End-of-Cycle Signal

Wrinkle Shield
TM

Option

Quiet Dry Noise Reduction

SpillGuard
TM

TopSpecifications: MODEL .4PWED5905 LOAD CAPACITY 10.5 Kgs

NO. OF CYCLES AND OPTIONS 8 Cycles NO.OF TEMPERATURE SETTINGS 4

ACCUDRY SENSOR DRYING Automatic Dry REMOVABLE LINT FILTER Top Mounted CONTROL TYPE

Push Button and Knob MATERIAL AND FINISH Enamel, Powder Coated POWER SOURCE 220V / 60Hz

WATTAGE 5400W COLOR Biscuit / White NET DIMENSIONS (h:w:d) in inches 42.5 X 29 X 28 NET WEIGHT

53 Kgs. GROSS WEIGHT 56 Kgs.1 Dry Cleaner

E. Plant LocationF. Plant LayoutG. Building FacilitiesH. Raw Materials and SuppliesI. UtilitiesJ. Waste DisposalK. Production Costi.

Direct Materialsii. Direct Laboriii. Manufacturing OverheadL. Plant OrganizationM. Appendicesi. Plant Layout/ Equipmentii. Equipment flow

sheetiii. Equipment listing and costiv. Utilities calculatio nv. Plant facilities breakdown of costvi. Projected cost of production Socio- Economic Study

A. SocioEconomic Benefitsi. Employment and Incomeii. Taxesiii. Supply of commoditiesiv. Demand for materials

Organization and Management Study A. Formulation of Goals and ObjectivesB. Basic ConsiderationsC. Forms of OwnershipD.

Organizational ChartE. Officers and Key PersonnelF. Project Schedule