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idReport=546 This report is the result of ICD Researchs extensive market research covering win e consumption in Portugal. It provides detailed historic and forecast data on th e consumption of wine in Portugal, covering market size, key categories and segm ents, wine type, color, price and country of origin. The report also includes an analysis of the macro business environment and drivers of the market in Portuga l. Scope This report covers the overall wine industry in Portugal and its three product c ategories: Still Wine, Sparkling Wine and Fortified Wine. Reasons to Buy * This report provides highly granular detail on the wine industry in Portugal. It acts as an authoritative guide for any marketer seeking to understand market trends, take the pulse of the market and understand its future direction. * In order to produce this comprehensive report, extensive secondary research co upled with in-depth primary interviews with industry experts was conducted. This report allows marketers to devise and fine-tune their strategic and tactical pl ans. * The report provides a complete review of the wine industry in Portugal includi ng insights on volume changes, brand dynamics and market share by country of ori gin along-with changes in product propositions such as premiumisation and wine c olor. Contents 1 Introduction 1.1 What is this Report About? 1.2 Definitions 1.3 Summary Methodology 2 Portugal Wine Market Overview 2.1 2.2 2.3 2.4 Market Dynamics Overall Wine Consumption, 200515 Wine Consumption by Category Overview Wine Consumption by Major Brands (Top 10)

3 Portugal Still Wine Market 3.1 Market Dynamics & Volume Analysis 3.2 Still Wine Consumption by Category 3.2.1 Overall Consumption by Country of Origin 3.3 Still Wine Market by Color 3.3.1 Market Dynamics by Color 3.3.2 Wine Consumption by Color Type 3.4 Still Wine Market by Price Segment 3.4.1 Market Dynamics by Price Segment 3.4.2 Wine Consumption by Price Segment 3.5 Still Wine by Brands 4 Portugal Sparkling Wine Market 4.1 Market Dynamics & Volume Analysis

4.1.1 Sparkling Wine Consumption, 200515 4.2 Sparkling Wine by Category 4.2.1 Sparkling Wine Consumption by Category, 200515 4.2.2 Market Share of Sparkling Wine by Category, 200515 4.3 Sparkling Wine by Brands 4.3.1 Sparkling Wine Brands 5 Portugal Fortified Wine Market 5.1 Market Dynamics & Volume Analysis 5.2 Fortified Wine by Category 5.2.1 Port Wine Consumption and Growth Dynamics 5.2.2 Sherry Consumption and Growth Dynamics 5.2.3 Madeira & Marsala Consumption and Growth Dynamics 5.2.4 Vermouth Consumption and Growth Dynamics 5.3 Fortified Wine by Alcoholic Strength 6 Business Environment and Country Risk 6.1 FDI Inflows by Sector 6.2 Economic Performance 6.2.1 GDP at Constant Prices 6.2.2 GDP per Capita at Constant Prices 6.2.3 GDP Split by Key Segments 6.3 Inflation 6.3.1 Exchange Rate US$-EUR (Annual Average) 6.4 Infrastructure Quality and Availability 6.4.1 Transport Total Airports and Ports 6.4.2 Transport Highways and Railways 6.4.3 Healthcare - Healthcare Expenditure Per Capita 6.4.4 Communication - Total Internet Subscribers 6.4.5 Communication - Broadband Internet Subscribers 6.4.6 Communication - Personal Computer Penetration 6.4.7 Communication Mobile Phone Penetration Rate 6.5 Labor Force 6.6 Demographic & Social Statistics 6.6.1 Annual Per Capita Disposable Income 6.6.2 Urban and Rural Population 6.6.3 Population by Gender 6.6.4 Age Distribution Total Population 6.6.5 No. of Households 6.7 Political and Social Risk 6.7.1 Political stability 6.7.2 Terrorism index 6.7.3 Transparency Index 7 Appendix 7.1 7.2 7.3 7.4 Methodology Contact us About ICD Research Disclaimer

List of Figures Figure 1: Portugal Figure 2: Portugal Figure 3: Portugal h), 200515 Figure 4: Portugal Wine Market Dynamics, By Category, 200515 Wine Consumption (Liters m) and Growth (year on year), 200515 Per-capita Wine Consumption (liters/head & year-on-year growt Wine Consumption (% vol), by Category, 2010

Figure 5: Portugal Wine Consumption (Liters m) by Category, 200515 Figure 6: Portugal Wine Consumption Market Shares (% vol) by Category, 200515 Figure 7: Portugal Wine Consumption (Liters m), by the Top 10 brands, 200510 Figure 8: Portugal Still Wine Market Dynamics, by Category, 200515 Figure 9: Portugal Still Wine Consumption (Liters m) and Growth (year on year), 200515 Figure 10: Portugal Still Wine Consumption (Liters m) by Category, 200515 Figure 11: Portugal Still Wine Consumption by Category (% vol), 200515 Figure 12: Portugal: French Still Wine Consumption (Liters m) and Growth (year o n year), 200515 Figure 13: Portugal: Other Still Wine Consumption (Liters m) and Growth (year on year), 200515 Figure 14: Portugal: Portuguese Still Wine Consumption (Liters m) and Growth (ye ar on year), 200515 Figure 15: Portugal: Spanish Still Wine Consumption (Liters m) and Growth (year on year), 200515 Figure 16: Portugal Still Wine Market Dynamics, by Color, 200515 Figure 17: Portugal Still Wine Consumption (Liters m), by color 200515 Figure 18: Portugal Wine Consumption by color (% vol), 200515 Figure 19: Portugal - White Wine Consumption (Liters m) and Growth (year on year ), 200515 Figure 20: Portugal - Red Wine Consumption (Liters m) Growth (year on year), 200 515 Figure 21: Portugal - Rose Wine Consumption (Liters m) and Growth (year on year) , 200515 Figure 22: Portugal Wine Market Dynamics By Price Category, 200515 Figure 23: Portugal Still Wine Consumption (Liters m), by price category, 200515 Figure 24: Portugal Still Wine Consumption (Liters m), by price category, 200515 Figure 25: Portugal Still Wine Brands (Liters m), 200515 Figure 26: Portugal Sparkling Wine Market Dynamics, By Category, 200515 Figure 27: Portugal Sparkling Wine Consumption (Liters m) and Growth (year on ye ar), 200515 Figure 28: Portugal Sparkling Wine Consumption (Liters m) by category, 200515 Figure 29: Portugal Sparkling Wine Consumption by category (% vol), 200515 Figure 30: Portugal Fortified Wine Market Dynamics, By Category, 200515 Figure 31: Portugal Fortified Wine Consumption (Liters mm) and Growth (year on y ear), 200515 Figure 32: Portugal Fortified Wine Consumption (Liters m) by category, 200515 Figure 33: Fortified Wine Consumption by category (% vol), 200515 Figure 34: Port Wine Consumption (Liters m) and Growth (year on year),, 200510 Figure 35: Sherry Consumption (Liters m, %) and Growth (year on year), 200510 Figure 36: Madeira & Marsala Consumption (Liters m) and Growth (year on year), 2 00510 Figure 37: Vermouth Consumption (Liters m) and Growth (year on year), 200510 Figure 38: Portugal FDI Inflows by Sector (US$ bn), 2003-09 Figure 39: Portugal GDP Value at Constant Prices (US$ bn, Base Year 1999-2000), 2003-2015 Figure 40: Portugal GDP Per Capita at Constant Prices (US$), 2003-2015F Figure 41: Portugal GDP Split by Key Segments (% of GDP), 2003 Vs 2009 Figure 42: Portugal Inflation (%), 2003-2015 Figure 43: Portugal Exchange Rate US$-EUR (Annual Average), 2005-10 Figure 44: No. of Airports & Ports in Portugal, 2009 Figure 45: Length of Total Land Transportation System in Portugal, 2009 Figure 46: Per Capita Healthcare Expenditure in Portugal (US$), 2003-2015 Figure 47: Internet Subscribers in Portugal (mn), 2003-2015 Figure 48: Broadband Internet Subscribers in Portugal (mn), 2003-2015 Figure 49: Personal Computer Usage in Portugal (per 100 people), 2003-2015 Figure 50: Mobile Phone Penetration in Portugal (per 100 people), 2003-2015 Figure 51: Size of Labor Force in Portugal (in 15-59 age group, mn), 2003-15 Figure 52: Portugal Annual Disposable Income (US$ bn), 2003-15

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Portugal Annual Per Capita Disposable Income (US$), 2003-15 Portugal Urban and Rural Population (%), 2003-2015 Portugal Female and Male as % Population, 2003-2015 Portugal Age-wise Population Distribution (%), 2003-15 No. of Households (mn) in Portugal, 2003-15F Global Terrorism Heat Map, 2009 Portugal Transparency Index, 2003-2009

List of Tables Table 1: ICD Research Wine Type/Category Definitions Table 2: Portugal Wine Market Dynamics: past and future growth rates (200510 & 20 1015) and future market size (US$m 2015), by category Table 3: Portugal Wine Consumption (Liters m) and Growth (year on year), 200515 Table 4: Portugal Per-capita Wine Consumption (liters/head & year-on-year growth ), 200515 Table 5: Portugal Wine Consumption (Liters m), by Category, 200510 Table 6: Portugal Wine Consumption (Liters m), by Category, 201015 Table 7: Portugal Wine Consumption, Market Shares (% vol) by Category, 200515 Table 8: Portugal Wine Consumption (Liters m), by the Top 10 brands, 200510 Table 9: Portugal Wine Consumption (% vol), by the Top 10 brands, 200510 Table 10: Portugal Still Wine Market Dynamics: past and future growth rates (200 510 & 201015) and future market size (US$m 2015), by category Table 11: Portugal Per-capita Wine Consumption (liters/head & year-on-year growt h), 200515 Table 12: Portugal Still Wine Consumption by Category (% vol), 200515 Table 13: Portugal Still Wine Consumption (Liters m), by Country of Origin, 20051 0 Table 14: Portugal Still Wine Consumption Growth (year on year), by Country of O rigin, 200510 Table 15: Portugal Still Wine Consumption (Liters m), by Country of Origin, 20101 5 Table 16: Portugal Still Wine Consumption Growth (year on year), by Country of O rigin, 201015 Table 17: Portugal Still Wine Market Dynamics: past and future growth rates (200 510 & 201015) and future market size (US$m 2015), by color Table 18: Portugal Wine Consumption (Liters m), by color, 200510 Table 19: Portugal Wine Consumption (Liters m), by color, 201015 Table 20: Portugal Wine Consumption by color (% vol), 200515 Table 21: Portugal Still Wine Market Dynamics: past and future growth rates (200 510 & 201015) and future market size (US$m 2015), by category Table 22: Portugal Still Wine Consumption (Liters m), by price category, 200510 Table 23: Portugal Still Wine Consumption (Liters m), by price category, 201015 Table 24: Portugal Still Wine Consumption by price category (% vol), 200515 Table 25: Portugal Still Wine Consumption (Liters m), by the Top brands, 200510 Table 26: Portugal Sparkling Wine Market Dynamics: past and future growth rates (200510 & 201015) and future market size (US$m 2015), by category Table 27: Portugal Sparkling Wine Consumption (Liters m) and Per-capita Wine Con sumption liters/head), 200515 Table 28: Portugal Sparkling Wine Consumption (Liters m), by category, 200510 Table 29: Portugal Sparkling Wine Consumption (Liters m), by category, 201015 Table 30: Portugal Sparkling Wine Consumption by category (% vol), 200515 Table 31: Portugal Sparkling Wine Consumption by the Top brands (Liters m), 20051 0 Table 32: Portugal Sparkling Wine Consumption by the Top brands, (% vol), 200510 Table 33: Portugal Fortified Wine Market Dynamics: past and future growth rates (200510 & 201015) and future market size (US$m 2015), by category Table 34: Portugal Fortified Wine Consumption (Liters m), 200515 Table 35: Portugal Fortified Wine Consumption (Liters m), by category, 200510 Table 36: Portugal Fortified Wine Consumption (Liters m), by category, 201015

Table 37: Portugal Fortified Wine Consumption by category, (% vol), 200515 Table 38: Portugal Port Wine Consumption (Liters m) and Growth (year on year), 2 00515 Table 39: Portugal Sherry Wine Consumption (Liters m) and Growth (year on year), 200515 Table 40: Portugal Madeira & Maesala Wine Consumption (Liters m) and Growth (yea r on year), 200515 Table 41: Portugal Vermouth Wine Consumption (Liters m) and Growth (year on year ), 200515 Table 42: Portugal Fortified Wine Consumption (Liters m), by alcoholic strength, 200510 Table 43: Portugal Fortified Wine Consumption (Liters m), by alcoholic strength, 201015 Table 44: Portugal FDI Inflows by Sector (US$ bn), 2003-09 Table 45: Portugal GDP Value at Constant Prices (US$ bn, Base Year 1999-2000), 2 003-2015 Table 46: Portugal GDP Per Capita at Constant Prices (US$), 2003-2015 Table 47: Portugal GDP Split by Key Segments (% of GDP), 2003 Vs 2009 Table 48: Portugal Inflation (%), 2003-2015 Table 49: Portugal Exchange Rate US$-EUR (Annual Average), 2005-10 Table 50:Per Capita Healthcare Expenditure in Portugal (US$), 2003-2015 Table 51:Internet Subscribers in Portugal (mn), 2003-2015 Table 52:Broadband Internet Subscribers in Portugal (mn) 2003-2015 Table 53:Personal Computer Usage in Portugal (per 100 people), 2003-2015 Table 54:Mobile Phone Penetration in Portugal (per 100 people), 2003-2015 Table 55:Size of Labor Force in Portugal (in 15-59 age group, mn), 2003-15 Table 56: Portugal Annual Disposable Income (US$ bn), 2003-15 Table 57: Portugal Annual Per Capita Disposable Income (US$), 2003-15 Table 58: Portugal Urban and Rural Population (%), 2003-2015 Table 59: Portugal Female and Male as % Population, 2003-2015 Table 60: Portugal Age-wise Population Distribution (mn), 2003-15 Table 61:No. of Households (mn) in Portugal, 2003-15 Table 62: Portugal Total Wine Consumption (Liters m), 200515 Table 63: Portugal Total Wine Consumption (Liters m), 200515 Table 64: Portugal Standard Wine Consumption (Liters m), 200510 Table 65: Portugal Standard Wine Consumption (Liters m), 201015 Table 66: Portugal Still Wine Brands by Consumption (Liters m), 200515 Table 67: Portugal Sparkling Wine Brands by Consumption (Liters m), 200510 Table 68: Portugal Still Wine Consumption (Liters m) by Country of Origin, 200510 Table 69: Portugal Still Wine Consumption (Liters m) by Country of Origin, 201015 Table 70: Portugal Sparkling Wine Consumption (Liters m) by Category, 200510 Table 71: Portugal Sparkling Wine Consumption (Liters m) by Category, 201015 Table 72: Portugal Fortified Wine Consumption (Liters m), 200510 Table 73: Portugal Fortified Wine Consumption (Liters m), 201015 Table 74: Portugal Still Wine Consumption by Color (Liters m), 200510 Table 75: Portugal Still Wine Consumption by Color (Liters m), 201015 Table 76: Portugal Wine Consumption by Price Segment (Liters m), 200510 Table 77: Portugal Wine Consumption by Price Segment (Liters m), 201015 More information: http://www.drinksector.com/toc.asp?idReport=546

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