the bright way to innovate

SUNIDEE 2012

Introduction to SunIdee"

One of the rst agencies specialised in customer-centric innovation." Founded in 2002, with ofces in Amsterdam, Paris and Hong Kong." Over 4000 people in our workshops from over 50 leading brands. " 15 innovation & marketing specialists."

Committed

"

"Leading

"

"Bright

"

" Inspiring"

We help you become an innovation champion"

We help your team innovate in a way that is both inspiring and results-driven, which enables your team to do successful projects that benet the entire organisation."

We structure innovation & bring new insights"

Simplify complex matters by visualisation" Create ownership by working with multidisciplinary teams"

Ensure long term differentiation by a two-sided approach:"

Customer need

Company strength

We focus on results by working with proven tools"

TRENDS" IDEAS"

CUSTOMERS"

STAKEHOLDERS"

ENABLERS"

CONCEPTS"

We build on best practices from different markets"

Strategy" Products & Services" Marketing & Sales"

Focus on content"
(consultancy)"

Innovation strategy

Concept creation

Positioning

New business

Innovation scan

Marketing & sales tool

Focus on ownership"
(workshops)"

Blue Ocean Strategy

Concept creation

Customer-centric product portfolio

Strategy implementation

Co-creation

Marketing year plans

Focus on skills"
(training)"

Value net

Insights-driven concept creation

Cradle to cradle

Innovation process

Insights-driven campaign development

So you can increase your innovation success rate"

STRATEGY STRATEGIE CREATION CREATIE

REALISATION REALISATIE

Make your strategy leading Identify great ideas early in the process Develop better products and services

Shorten time to market Use resources more effectively

STRATEGY STRATEGIE

PORTFOLIO

IDEA IDEE

CONCEPT

HAALBAARHEID FEASIBILITY

ONTWIKKELING DEVELOPMENT

IMPLEMENTATION IMPLEMENTATIE

INTRODUCTION INTRODUCTIE

EVALUATION EVALUATIE

I look forward to innovate with you!"

For more information, please contact: Dirk te Winkel mobile: +31 6 24 09 66 59 e-mail: dirk@sunidee.com SUNIDEE Prinsengracht 739-741 1017 JX Amsterdam phone: +31 20 6244291 www.sunidee.com

About Dirk te Winkel"

Is good at seeing the opportunities for innovation by transforming insights and data into actionable ideas. "

Believes that connecting deeply with internal and external customers is the key to successful innovation."

Has a profound interest in innovation and product development for Online Services and Digital Media." Loves working with multidisciplinary teams to create and implement smart strategies and solutions to drive customer satisfaction and business protability. "

Has broad professional experience:"

Innovation & Marketing Strategy

"

"2008 present at SunIdee" "2003 2007 at T-Mobile and UPC" "1998 2003 at Logica"

Marketing for Online Services and Digital Media Internet and ICT Consultancy " "