The National Do Not Call Registry (NDNC Registry) is setup to curb the Unsolicited Commercial Communication (UCC), which

is any telecommunications service message, which is transmitted for the purpose of informing about or soliciting or promoting any commercial transaction in relation to goods, investments or services which a subscriber opts not to receive. The NDNC Registry will be a database having the list of all telephone numbers of the subscribers who do not want to receive unsolicited messages. Telephone subscriber (land line or mobile) who does not wish to receive UCC, can register their telephone number with their telecom service provider for inclusion in the NDNC. Telecom Service Provider shall upload the telephone number to the NDNC within 45 days of receipt. The Telemarketer will have to verify their calling telephone numbers list with the NDNC registry before making a call. An amount of Rs 500/- per call/message for the first call has been prescribed to discourage telemarketers who make calls to numbers registered in Do Not Call list. The second call will have a fine of Rs 1000/- and third time the line will be disconnected. The defaulter telemarketer will face disconnection of telecom service. Each user need to register their number with their communication provider such as BSNL, Airtel, Reliance, Hutch etc. in order to register their cell number of land line number with the NDNC Registry. The provider may provide website interface or SMS interface for registering your number in NDNC Registry. Check with your provider for the details. BTW, Hutch also provides a Do Not Disturb registry, to keep you off from any customer service calls from Hutch itself. If you register in this, you will not be contacted to recommend tariffs, offers or services from Hutch

If you dont like promotional SMS and calls from telemarketers that keeps disturbing you every now and then, you can register for DND (Do Not Disturb) service initiated and operated by the Telecom Regulatory Authority of India (TRAI) that would take care that no further promotional calls or SMS are delivered on your number. If any cellular service provider or merchants still violate the rule then they can be claimed compensation for it.

How to Register for DND Service?

For registering into DND service, follow either of the steps mentioned below
y y

Call your service provider s customer care and request for activation of DND service SMS START DND to 1909 from the number you want to activate DND

After following the above procedure, your request will be processed and DND service will be activated within 45 days. Alternatively, to activate DND with only a single bank or insurance company, you can check out this list.

How to Check if DND is Activated?

If you have already requested for DND activation and want to check if its been activated on your number, then you can check it out by visiting this page.

What if you still get Calls/SMS?

If you notice that even after activation of DND service, you are getting unsolicited calls then you can register a complaint with your service provider against the telemarketer and they are liable to a penalty of up to Rs. 5000 per Call/SMS they send on your number. Here is what TRAI says in this regards: There is a provision for disconnection of the telemarketer telephone number / telecom resource if the UCC is sent even after levy of Rs.500/- & Rs.1000/- tariff. In case of non-compliance to the Telecom Unsolicited Commercial Communications Regulations, 2007, the Service Provider is also liable to pay an amount by way of financial disincentive, not exceeding Rs.5000/- for first non-compliance of the regulation and in case of second or subsequent such non-compliance, an amount not exceeding Rs.20,000/- for each such non-compliance.
DND is service by which you can avoid commercial sms to get delivered to you mobile in India.

With effective,Sept-1st, 2007 you need to register only with your Telecom Service Provider to stop all unsolicited communication. It is illegal for a telemarketer to call anybody who is in the Do Not Call List. The whole system will take some time to function smoothly. Kindly be patient for at least 4 weeks.

TRAI has proposed a Scrubbing Module which will filter consumers numbers from the telemarketers database. So your data with NDNC Registry will not be shared with Telemarketers

What is the National Do Not Call Registry? The NDNC Registry is a database having the list of all telephone numbers of the subscribers who do not want to receive UCC. Telephone subscriber (Landline or mobile) who does not wish to receive UCC, can register their telephone number with their telecom service provider for inclusion in the NDNC. Telecom Service Provider shall upload the telephone number to the NDNC within 45 days of receipt. The Telemarketer will have to verify their calling telephone numbers list with the NDNC registry before making a call. You can use following links to register online for this service

    

Register Online with your Telecom Company DNC List Register via SMS / Customer Care with your Telecom Companys DNC List Register with your Bank or Credit Card Company Do Not Call Registry Register with your Life and General Insurance Companys List Register Complaints Against Telemarketing Calls

It is the era of instant messaging (IM) and e-mail, push mail and BlackBerry Messenger (BBM). However, the humble SMS remains the most popular messaging tool around. Industry analyst firm, Informa Telecoms & Media, in its study Mobile Value Added Services in Growth Markets estimates that there will be 2.5 billion SMS users worldwide by the end of this year as compared to 404 million users for IM and 350 million users for e-mail. Coinciding with the spectacular rise of the Indian mobile market, SMS spam too has risen uncontrollably in India. The amount of SMS spam has reached an astounding 100 million unsolicited messages a day. Sonal Mehra, a user, complained, I get at least 10-15 spam messages a day. Most of them are from builders and property dealers for buying this or that property. Ideally, any promotionbe it TV, print, online or mobileis supposed to create some sort of a brand recall. This is

applicable to all mediums. However, there is one thing that is different about the mobile phone, which is that there are not many options available to be creative. Mobile promotions, therefore, are fairly direct, in terms of offerings and benefits. Without the aid of visuals, they are also quite flat. Despite all that, mobile advertising is hot. The reasons vary, ranging from target audience to delivery time. Organizations have woken up to this fact with a vengeance. Is mobile advertising yielding any tangible benefits? That is the question that everyone is shying away from. While the effects of any promotion can't be estimated holistically, there are other things that have gone wrong with mobile promotions in India. As of now, the conventional route for mobile promotions is this: a company wanting to leverage the mobile medium approaches a VAS company that employs pre-bought gateways from one or multiple service providers to send SMS blasts. There are a lot of things that are wrong in the way that all this is done. For one, the segmented databases or the target audiences seem to have lost meaning. In advanced mobile markets, there are segregated databases in terms of professionals, businessmen, and even narrow criteria such as gender. However, all you have to do to be a part of the spam SMS chain in our country is to fill in your mobile number at a restaurant that you ate at, a hotel you stayed in or even to a random property dealer. Do not Disturb SMS spam attacks have become a big problem in developing markets, particularly in the Asia-Pacific region with criminal gangs carrying out SMS scams to defraud mobile subscribers. For example, police in Malaysia broke a spam ring that was able to make about $2 million by tempting innocent people to pay fees in advance for fictitious lottery winnings. The frequency of attacks such as these has risen as mobile banking and the transfer of payments over mobile networks have become commonplace. Why do mobile spam attacks succeed? Arjan Lasschuit, Director of Product Management of Mobile Messaging at Tekelec, explained, To begin with, most users inherently trust text messages. The majority of consumers have become naturally suspicious of e-mail and instant messages that contain links because of the popularity of computer-based threats. However, the relatively fresh nature of mobile spam means subscribers are more vulnerable. While users in India are savvier about spam threats when compared to subscribers in countries where mobile spam attacks are less rampant, the e-mail/SMS divide still makes SMS spam a bigger threat. The simplicity and reach of SMS, which helped its popularity grow rapidly among users, also makes it an appealing tool for fraudsters to stay a step ahead of current defenses for email, instant messaging and now mobile phones. Many operators have SMS spam reporting systems in place, but these only account for activity that takes place within national boundaries. According to a study conducted by the GSMA, 68% of global mobile network operators reported receipt of mobile spam that originated from senders outside their own networks. The solution again is technology.

Enforcement points including Policy and Charging Rules Function (PCRF), an SMS Firewall, and monitoring and analytics solutions, are essential to secure the network, now and in the future. These tools can provide content-level screening and pattern analysis, which can help detect SMS attacks through methods such as keyword filtering and pattern detection, said Arjan. In the end, operators need to be proactive in preventing spam attacks by deploying solutions that monitor, detect and block SMS threats. Having a coordinated and highly responsive approach is crucial to protect networks and subscribers. There is no denying the fact that the potential of mobile marketing is huge in India. While the global mobile marketing industry is expected to grow to $24 billion by 2013, India currently stands at around $25 million and is growing rapidly. Brands like Incredible India, Kaya Skin Clinic, Domino's, and many recognized e-Learning companies are taking the mobile seriously as an advertising medium. While interactive advertising might represent less than 0.5% of overall mobile marketing messaging as of now, it is expected to contribute about 40% by 2015. Today, mobile operators are still focused on their declining ARPUs and, therefore, mobile advertising is just a side-line, an incremental revenue stream. Nevertheless, interest in mobile advertising in India is increasing and the market is expected to grow from $4 million in 2009 to $20 million by end 2010, said Nick Lane, chief strategy analyst, mobileSQUARED. With this huge scope, comes the opportunity to make mobile advertising secure and targeted. Technology is the only tool that can help us tap this opportunity.

Perception of people using DND service

STUDY OF N DND
A Do Not Disturb (DND) list seems to be a much abused term and even TRAI has finally acknowledged this fact. Ideally, a customer registers himself on the DND service with the concerned service provider. Service providers, in turn, send these lists to VAS companies and ask them to filter these numbers from the blasts. However, in the Indian scenario, what is happening is that some unscrupulous VAS companies are now selling even these lists to advertisers. The rationale here is that the people who register with DND are considered to be high net worth individuals since they are aware of the service and know how to register. Therefore, these lists provide a ready target audiences for most advertisers, who are ready to cough up more money to lay their hands on the DND lists. As a result, even those who are registered with DND end up getting a lot of spam messages. Neeraj Gaur, Director and CEO, IIRA Technologies, said, The DND registry is over three years old. The concept was introduced by TRAI as a new regulation in the TRAI Act 1997 and amended twice with a provision to fine the operator and sender. Nevertheless, we still get these messages and this is clear misuse of technology. There is another issue with DND, which is that it is being considered as an apex rule as in it is being kept even above opt-in services. Opt-in service is a mechanism whereby a customer opts for a particular type of content (news, gadgets, sports, music etc.) to be delivered on his mobile. Technically, opt-in should overrule the DND since it is the customer's choice. However, the exact opposite is happening here. The technological solution We acknowledge that there is a scope for mobile advertising in India. However, it cannot happen until the technology infrastructure is in place. Mobile advertising needs focused technology, dedicated customer segmentation databases and usage pattern analytics, said Gaurav Mathur, an independent technology analyst. Not only is SMS spam a nuisance, it is also a security threat. When opening up an SMS from an unknown sender, a subscriber could potentially be at risk from spoofing, SMS spying and SMS virus issues. This risk is especially large for smart phones that are more sophisticated and therefore more vulnerable.

Of late, companies such as Hindustan Unilever and Coca Cola have launched mobile advertising campaigns that have turned out to be successful. Ford also launched a mobile advertising campaign. While various innovative forms of mobile advertising are entering the Indian marketplace, perhaps businesses still need to be educated about the merits of developing an opt-in database and how to capitalize on this data in a consumer friendly manner instead of trying to sell products to an off-target audience through privacy invading texts which yield no benefits adding to the frustration and mistrust of the mobile medium.

The National Do Not Call Registry (NDNC Registry) is setup to curb the Unsolicited Commercial Communication (UCC), which is any telecommunications service message, which is transmitted for the purpose of informing about or soliciting or promoting any commercial transaction in relation to goods, investments or services which a subscriber opts not to receive. The NDNC Registry will be a database having the list of all telephone numbers of the subscribers who do not want to receive unsolicited messages. Telephone subscriber (land line or mobile) who does not wish to receive UCC, can register their telephone number with their telecom service provider for inclusion in the NDNC. Telecom Service Provider shall upload the telephone number to the NDNC within 45 days of receipt. The Telemarketer will have to verify their calling telephone numbers list with the NDNC registry before making a call. An amount of Rs 500/- per call/message for the first call has been prescribed to discourage telemarketers who make calls to numbers registered in Do Not Call list. The second call will have a fine of Rs 1000/- and third time the line will be disconnected. The defaulter telemarketer will face disconnection of telecom service. Each user need to register their number with their communication provider such as BSNL, Airtel, Reliance, Hutch etc. in order to register their cell number of land line number with the NDNC Registry. The provider may provide website interface or SMS interface for registering your number in NDNC Registry. Check with your provider for the details. BTW, Hutch also provides a Do Not Disturb registry, to keep you off from any customer service calls from Hutch itself. If you register in this, you will not be contacted to recommend tariffs, offers or services from Hutch

OBJECTIVES OF DND
(1) Block all unwanted calls from all over the country
(2) any message (other than promotional message) relating to a service or financial transaction under a specific contract between the parties to such contract (3) any messages relating to charities, national campaigns or natural calamities transmitted on the directions of the Government or agencies authorized by it for the said purpose (4) messages transmitted, on the directions of the Government or any authority or agency authorized by it, in the interest of the sovereignty and integrity of India, the security of the State, friendly relations with foreign States, public order, decency or morality."

Rational of study

y y y y y

What are the factors which customer looks into for its How does a consumer get influenced while DND service activated ? How to deal with customer in different services? How to influence or motivate a customer? How to mold a person towards your services ?

Methodology
Research problem-perception of people using DND service

Data source- Primary data

Research Approach- Survey Approach

Research Methodology- Exploratory method Research Instruments- Questionnaire

Sample collection- college Sample method- Random Sample method

Sample Size- 100

Primary Data- Questionnaire

Primary data

Primary data is the specific information collected by the person who is using the dnd services doing the research. s. This information can be analyzed by other experts who may decide to test the validity of the data by repeating the same experiments. Primary data can also be retrospective, interventional and observational in nature. Retrospective primary data gathers information about past conditions. Interventional primary data may be gathered to see the effect of a new services.

Limitation of study
y y Customer are not interested to give their activated aboutDND service. There are many people dont know different between activated or deactivated DND service. y In this study we felt that some customer are not able to recollect their past experience regarding DND service