Vous êtes sur la page 1sur 39

Introduction

Chapter 1

1.1 Introduction of the Report


I have worked under the Sales & Distribution Department for past three months. My internship program is an educational requirement of BBA Program under an assigned faculty of Eastern University, which is a professional degree. BBA students have to do an internship program as a practical orientation to the workplace where he/she can amalgamate the traditional hypothetical knowledge with practical work experience. I have completed my BBA from Eastern University with major in Finance.

1.2 Objective of the Report


Broad Objective:
To find out the satisfaction level of Qubee customers. To locate specific areas of dissatisfaction of the Qubee users.

Specific Objectives: To determine the satisfaction level about download speed. To identify the monthly spent of Qubee customers. To differentiate Qubee with other medium.

1.3 Methodology
The data needed to prepare this report has been collected from both primary and secondary sources. Primary Data Source: This study was mainly based on primary data that was collected through direct survey. To accomplish this, a questionnaire was developed that consisted mainly closedended questions. Some data has been collected through unstructured personal interviews and discussions with officials of Sales & Distribution Department of QUBEE and also from the field visit. Secondary Data Source: The secondary data have been collected through QUBEEs official website, Aamra groups official website and others website related to report topic.

1.4 Limitations
While doing the internship program, I faced some obstacles. These are given below: Internship report is one kind of research work. Research work requires enormous time and effort. But the time provide to us is not enough to do the report. As my working division is Sales & Distribution Department of QUBEE, its prohibited to disclose some information. This affects the quality of the report. Lack of experience of this type project is one of the main constraints of the study

Overview of Qubee

Chapter 2 2.1 Back Ground of the Organization


Augere was established in September 2007 by an experienced team of global telecoms executives with the vision of delivering 'broadband for all'. It is committed to achieving this through the delivery of fast, reliable broadband internet services in emerging markets using Wimax technology. Augere has an established leadership team in place with over 150 years' experience in the telecommunications industry. The Company successfully raised $125m in a first round of investment from France Telecom, New Silk Route and Vedanta. The acquisition of spectrum and licences is well underway. Augere currently has access to spectrum in Pakistan, Bangladesh and Uganda. Licences are also being actively pursued in countries across Africa, South and South East Asia. Augere's first commercial network launched in Pakistan in July 2009 and was closely followed by the Bangladesh network in October 2009 under the brand name QUBEE. Qubee is a new and exciting company from Augere providing fast and reliable broadband internet services to residential and business customers across Bangladesh. QUBEE believes that everyone should be able to enjoy trouble-free access to the internet and the world of opportunities that it brings. The companys aim is to make a magical internet experience available to everyone, everyday, without exception. Qubee is the creation of a group of global telecoms professionals who saw that a new technology called WiMAX could really change the internet experience for millions of people worldwide. WiMAX means that you dont need telephone lines or cable to get connected: all you need is to live close enough to a transmitter to receive the internet wirelessly. Currently the company is busy building a network of base stations to offer their brand of internet access right across Bangladesh. Initially QUBEE is starting in Dhaka, but quickly plan to do the same in cities nationwide.

To build a network like this needs to be done properly. So the company gathered a highly talented team right here in Bangladesh to build a company thats determined to improve the internet experience for millions of people not just here, but ultimately all over the world.

2.2 Vision of QUBEE


The internet is one of the most liberating, exciting features of life in the 21st century. Whatever youre into music, news, views, video, information, chat, contact, research, for business, pleasure or education we think you should be able to enjoy uninterrupted access to it, wherever you are, whenever you want.

Mission of QUBEE
We are just not making the internet work; were making it work beautifully. And now it can be yours to enjoy.

2.3 Core benefits & features of QUBEE:


Qubee is the real wireless broadband internet from Augere, an MNC incorporated in Netherlands. Qubee is the name of a commitment for high speed and uninterrupted internet experience for users in Bangladesh. Qubee provides its service through WiMAX technology. It must be Magical: Its not about magic, its about being magical. Its about us bringing delightful touches to the customer experience. It must Work: Its not about troubling people with complicated solutions.

2.4 Basic Proposition: Qbee offer Fixed WiMAX service for Home & Business (SME) use.
Qubee product is differentiated by Speed ( 256 Kbps, 512 Kbps, 1 Mbps, 2 Mbps etc.)

Fixed Monthly Billing for Sky Packages ( 256 and 512 packages) User Name & Password stored in Modem and connection Always On. Any PC Connected to devise will be on Internet without extra Authentication. Users can share the bandwidth among multiple PCs using a Router or LAN. Just provide our Installation Engineer your router/ Switch LAN cable.

2.5 Organizational Structure:

2.6 ORGANOGRAM OF QUBEE

QUBEE will deliver access that is based on three fundamental tenets Broadband that is:

Available

A broadband network which is available wherever the customer is


Affordable

Access that is broadly in line with a consumer's $10 per month and a business' $20 per month average budget
Accessible

Customers can access top-up facilities within a convenient distance of the places where they live and work

QUBEE believes that delivering the above is achievable by developing strong local partnerships and building local companies with empowered local management.

Departments of QUBEE

PRICING & PACKAGES:


Pricing: Bangladesh revenue board of telecommunication has set up a price ceiling for WiMAX service

providers, so Qubee has to set the price within that price range. Different pricing strategies followed by Qubee are Value Based pricing: Qubee is following value based pricing. They consider the purchasing power of their customers while deciding the price range. However they evaluate the speed and maximum access which can be provided by them within that range and fix the price for every segment.

Product line pricing: product line pricing is different price for different range, or different service offered, their connections are shared connection, different package like sky and campus have different price, as sky has no access limitation so its a bit higher in price, and for campus speed and access limitation has cap on it so the price varies. Currently for promotion and popularity they are offering free installation for every connection they provide.
Description Gigaset Cost in BDT 2,000

Suttle Installation Cost

1,000 Free

Qubee Internet Packages:


Qubee Internet Packages: Packages Qubee 256_Sky Qubee 512_Sky Qubee 1Mb Qubee 2Mb Speed Usage Allowan ce Unlimite d Unlimite d 20 GB 30 GB Monthly Charge (BDT) 1,250/2,250/5,250/10,500/VAT 15% 188/338/788/1,575/Total (BDT) 1,438/2,588/6,038/12,075/Addition al Usage Tk. 0.15/MB Tk. 0.15/MB

256 Kbps 512 Kbps 1 Mbps 2 Mbps

Financial aspects of Qubee

3.1 Calculation of required rate of return:


Qubee is a private limited company. It has not issued share in the stock market yet. So I have used BDCOM online ltd. Share price to get the approximate required rate of return of Qubee.

Date 30/06/2010 1 2 3 31/05/ 2010 29/04/ 2010 31/03/ 2010

price(BDCOM online ltd) Return 51.6 51.5 61.90 62.30 -0.0019 0.2019 0.0065

DSE 6153.6774 6107.8139 5654.8772 5582.3343

DSE return

-0.0075 -0.0742 -0.0128

4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

28/02/ 2010 30/01/ 2010 30/12/ 2009 26/11/ 2009 29/10/ 2009 30/09/ 2009 31/08/ 2009 30/07/ 2009 30/06/ 2009 31/05/ 2009 30/04/ 2009 31/03/ 2009 26/02/ 2009 29/01/ 2009 30/12/2008 30/11/2008 30/10/2008 25/09/2008 31/08/2008 30/07/2008 30/06/2008

60.80 75.70 65.2 74.7 83.80 37.30 55.60 53.50 47.90 45.3 42.2 47.9 36.6 37.1 34 25.1 35.50 31.20 33.3 28.6 28.00

-0.0241 0.2451 -0.1387 0.1457 0.1218 -0.5549 0.4906 -0.0378 -0.1047 -0.0543 -0.0684 0.1351 -0.2359 0.0137 -0.0836 -0.2618 0.4143 -0.1211 0.0673 -0.1411 -0.0210

5560.5610 5367.1066 4535.5318 4380.9481 3364.2619 3083.8860 2941.2836 2914.5337 3010.2638 2572.1803 2554.3553 2446.9223 2570.9641 2649.4943 2795.3357 2468.9185 2748.5977 2966.8182 2791.2097 2761.0492 3000.4977

-0.0039 -0.0348 -0.1549 -0.0341 -0.2321 -0.0833 -0.0462 -0.0091 0.0328 -0.1455 -0.0069 -0.0421 0.0507 0.0305 0.0550 -0.1168 0.1133 0.0794 -0.0592 -0.0108 0.0867

Price(BDCOM online ltd) Average monthly return Average annual return -0.0003 -0.0036 Average monthly return Average annual return

DSE -0.0261 -0.3128

Standard Deviation Variance Correlation Covariance Beta risk free rate cost of equity (CAPM) Ke( Required rate of return)

0.2173 0.0472 0.0862 0.0014 0.220 7.3% 5.12% 8.12%

Standard Deviation Variance

0.0816 0.0066

Here,

Cost of equity = risk free rate + (Average market return- risk free rate)* Beta = 7.3+ (-.0261-7.3)*0.22 = 5.12%

Risk adjusted rate: Different industry have different risk level. In pure competitive market
risk varies from firm to firm. Michael E. Porter developed a model called Porters five forces model to analyze industries and competitors. Porter identified five competitive forces that shape every forces the single industry and market. everything intensity profitability industry. These from of and help us to analyze

competition to the attractiveness of an

Figure 1: Porter's five competitive forces

Threat of new entrants: - The easier it is for new companies to enter the industry, the more
competition there will be. Internet service providing company dose not require a huge investment. So it is very easy to enter into internet business. There are some telecommunication companies in our country like Grameen Phone, Banglalink, Airtel, Robi, Teletalk, Citycel etc. These telecommunication companies are also providing internet services. In future some other companies may start internet business. This is a threat for Qubee.

Threat of substitutes: It places a limit on profitability within the industry. A substitute


product involves the search for a product that can do the same function as the product the industry already produces. A product's price elasticity is affected by substitute products - as more substitutes become available, the demand becomes more elastic since customers have more alternatives. A close substitute product constrains the ability of firms in an industry to raise prices. Banglalion and broad band internet connection are major substitute product for Qubee. This is a threat for Qubee.

Bargaining power of buyer: Qubee buyers can easily switch to another product as switching
cost is few. They have a large number of buyers around the country. Customers are price sensitive.

As a result they can force prices down and demand higher quality products or services resulting in potential loss of profit which is a threat for Qubee.

Bargaining power of supplier: Suppliers can influence a companys products price and
quality. Qubee is free from suppliers power but their technology suppliers can exercise this power at any time which is a major risk for Qubee.

Competitive Rivalry: This describes the intensity of competition between existing


firms in an industry. Highly competitive industries generally earn low returns because the cost of competition is high. There are little differences between competitors products and services with Qubee. This increases Qubees risk. High fixed cost, Low switching costs, slow market growth etc. are competitive rivalry for Qubee which increases amount of risk level. Due to above mentioned risks I have increased required rate of return by 3%. Ke = 5.12% + 3% = 8.12%

3.2 Calculation of Future projects performance:


Qubee has the following three future projects. 28 district coverage (2,500,000,000.0 0) Ke LT technology (3,750,000,000.0 0) 8.12% Value added service (350,000,000.00)

Project : 28 district coverage


period Investment
0 000) 1 400000000 400000000 369959715 369959715 (2,500,000,

Cash inflow

cumulative cash flow

Discounted cash inflow

cumu dis cash flow

2 3 4 5 6 7 8 9 10

420000000 440000000 460000000 480000000 500000000 520000000 540000000 560000000 580000000

820000000 1260000000 1720000000 2200000000 2700000000 3220000000 3760000000 4320000000 4900000000

359284251 348125641 336616665 324872884 312994478 301067905 289167394 277356299 265688310

729243967 1077369608 1413986272 1738859156 2051853634 2352921539 2642088933 2919445233 3185133542

NPV IRR Payback period Discount payback period Profitability Index

685,133,542 13.48% 5.60 7.51 1.27

Project : LT technology
period Investment
(3,750, 0 000,000) 1 2 3 4 5 6 7 550000000 550000000 550000000 550000000 550000000 600000000 600000000 550000000 1100000000 1650000000 2200000000 2750000000 3350000000 3950000000 508694609 470491281 435157051 402476447 372250179 375593374 347386044 508694609 979185890 1414342941 1816819388 2189069567 2564662941 2912048985

Cash inflow

cumulative cash flow

Discounted cash inflow

cumu dis cash flow

8 9 10

600000000 600000000 600000000

4550000000 5150000000 5750000000

321297105 297167464 274849976

3233346090 3530513554 3805363529

NPV 363,529 IRR Payback period Discount payback period Profitability Index 8.44% 6.67 9.80 1.01

55,

Project : Value added service


period Investment
(350, 0 000,000) 1 2 3 4 5 6 7 8 50000000 60000000 70000000 80000000 90000000 100000000 110000000 120000000 50000000 110000000 180000000 260000000 350000000 450000000 560000000 680000000 46244964 51326322 55383625 58542029 60913666 62598896 63687441 64259421 46244964 97571286 152954911 211496939 272410605 335009501 398696942 462956363

Cash inflow cumulative cash flow

Discounted cash inflow

cumu dis cash flow

9 10

130000000 140000000

810000000 950000000

64386284 64131661

527342647 591474308

NPV IRR Payback period Discount payback period Profitability Index

241474308 19.20% 5 6.24 1.69

3.3 Calculation of weighted average cost of capital:


Risk free rate Ke Unlevered Beta Tax rate 7.30% 8.12% 0.220 45%

Levered beta = Unlevered Beta*{1+ (1-tax rate)*D/S} = 0.22*{1+ (1-.45)*0.25} = 0.250 debt ratio 0.2 0.3 0.4 0.5 0.6 0.7 D/S 0.25 0.43 0.67 1.00 1.50 2.33 Levered beta 0.250 0.272 0.301 0.341 0.402 0.502 cost of equity 0.075 0.075 0.075 0.076 0.076 0.077

debt ratio 0.2 0.3 0.4 0.5 0.6 0.7

Cost of debt rd (1 T) (rd) 0.16 0.16 0.16 0.16 0.16 0.16 0.088 0.088 0.088 0.088 0.088 0.088

Equity ratio 0.8 0.7 0.6 0.5 0.4 0.3

cost of WACC equity (rs) 0.075 0.075 0.075 0.076 0.076 0.077 7.76% 7.91% 8.05% 8.19% 8.33% 8.47%

At 20% debt ratio weighted average cost of capital is the lowest. This means Qubee should take less debt compared to equity.

Analysis & Findings

4.1 Presentation of findings:


gender Frequency 42 8 50 Percent 84.0 16.0 100.0 Valid Percent 84.0 16.0 100.0 Cumulative Percent 84.0 100.0

Male Female Total

The survey has been conducted both male and female respondent about 84% of the respondent was male and 16% of respondent was female. age Frequency 6 39 5 50 Percent Valid Percent 12.0 12.0 78.0 78.0 10.0 100.0 10.0 100.0 Cumulative Percent 12.0 90.0 100.0

16-19 years 20-25 years More than 25 years Total

12% respondents are 16-19 years old. 78% of the respondents ages between 20-25 years. Only 10% of respondents are more than 25 years old. Living area Frequency 6 20 6 18 50 Percent 12.0 40.0 12.0 36.0 100.0 Valid Percent 12.0 40.0 12.0 36.0 100.0 Cumulative Percent 12.0 52.0 64.0 100.0

Mirpur Dhanmond i Old Dhaka Others Total

12%of respondents live in Mirpur where 40% of respondents live in Dhanmondi. 12 % of respondents live in old Dhaka and rest of the respondents reside in other location. How much time do you spend daily on browsing internet? Frequency Less than 1 hour 2-3 hours More than 3 hours Total 14 17 19 50 Percent 28.0 34.0 38.0 100.0 Valid Percent 28.0 34.0 38.0 100.0 Cumulative Percent 28.0 62.0 100.0

28% of respondents spend less than 1 hour daily on browsing internet. 34% of respondents spend 2-3 hours daily on browsing internet and 38% of respondents spend more than 3 hours on browsing internet. What type of medium do you use to connect to internet? Cumulative Percent 44.0 70.0 100.0

Broadband Qubee Bangla Lion

Frequency 22 13 15

Percent 44.0 26.0 30.0

Valid Percent 44.0 26.0 30.0

Total

50

100.0

100.0

Most of the respondents use broadband connection to access internet and their percentage is 44. 26% of respondents use Qubee modem and 30% of respondents use Banglalion modem for internet connection. How much satisfied with current download speed? Frequency Percent Valid Percent Highly 19 38.0 38.0 38.0 satisfied Satisfied 22 44.0 44.0 82.0 Neutral 5 10.0 10.0 92.0 Dissatisfied 4 8.0 8.0 100.0 Total 50 100.0 100.0 38% of respondents are highly satisfied with their current download speed. 44% of respondents are satisfied. 10% of respondents are neither satisfied nor dissatisfied and only 8% of the respondents are dissatisfied with their current download speed. How much money do you prefer to spend in internet monthly? Frequency Less than tk300 tk400 tk500 tk600 tk800 More than tk800 Total 8 22 46 24 100 Percent 8.0 22.0 46.0 24.0 100.0 Valid Percent 8.0 22.0 46.0 24.0 100.0 Cumulative Percent 8.0 30.0 76.0 100.0 Cumulative Percent

8% of the respondents prefer to spend less than tk300 monthly. 22% of the respondents prefer to spend tk400-tk500 monthly. Most of the respondents like to spend tk600-tk 800 monthly on browsing internet and their percentage is 46%. 24% of the respondents prefer to spend more than tk800 monthly on browsing internet.

Which Qubee package will you prefer regarding monthly cost and speed? Frequency Cost tk500 & speed 128kb Cost tk700 & speed 256kb Cost tk900 & speed 512kb Cost tk1200 & speed1mb Total 15 17 13 5 50 Percent 30.0 34.0 26.0 10.0 100.0 Valid Percent 30.0 34.0 26.0 10.0 100.0 Cumulative Percent 30.0 64.0 90.0 100.0

30% of the respondents prefer to spend tk500 at 128 kb speed where 34% of the respondents prefer to spend tk700 at 256 kb speed. 26% of the respondents prefer to spend tk900 at 512 kb speed and only 10% of respondent chose high speed of 1 mb at cost tk1200. The table shows that most of the respondents prefer medium speed at reasonable price.

Which Qubee package will you prefer regarding monthly cost and download limit? Cumulative Percent 6.0 22.0 44.0 68.0 100.0

Frequency Cost tk300 & download 1 GB Cost tk 500 & download 2 GB Cost tk 650 & download 3 GB Cost tk800 & download 6 GB Cost tk 1200 & download unlimited 3 8 11 12 16

Percent 6.0 16.0 22.0 24.0 32.0

Valid Percent 6.0 16.0 22.0 24.0 32.0

Total

50

100.0

100.0

The table shows that only 6% of respondent accepted 1 GB download limit at cheap price. 16% of respondent said that they prefer to spend tk500 for 2 GB download limit. 22% of respondent like to spend tk650 for 3 GB download limit. 24% of respondent prefer to spend tk800 to download 8 GB. 32% of respondent said that they prefer to spend tk1200 for unlimited download limit.

Which factor influence you most to purchase internet? Frequency 28 5 16 1 50 Percent Valid Percent 56.0 56.0 10.0 32.0 2.0 100.0 10.0 32.0 2.0 100.0 Cumulative Percent 56.0 66.0 98.0 100.0

High speed Low initial cost Low monthly charge Brand value Total

There are some factors which influence customers to select internet medium. Some wants high speed, some prefers low monthly charge and so on. According to survey result 56% customers believe that high speed influence them to choose internet medium and 32% customers think that low monthly charge persuade them to select internet medium to connect to internet. A few subscribers think low initial cost influences them to select internet medium.

How much satisfied with Qubee services? Frequency Highly satisfied Satisfied Neutral Dissatisfied 20 26 2 2 Percent 40.0 52.0 4.0 4.0 Valid Percent 40.0 52.0 4.0 4.0 Cumulative Percent 40.0 92.0 96.0 100.0

Total

50

100.0

100.0

Most of the subscribers are satisfied with Qubee services. According to survey result 40% of respondents are highly satisfied with Qubee services and 52% respondents are satisfied with Qubee services. Only 4% respondents are dissatisfied with Qubee services.

4.2 Regression analysis:


In this part of the analysis I tried to regress the average customer satisfaction with respect to some other related variables to find out whether there is impact of those related variables on the customer satisfaction. Those variables are-

Independent Variables: current download speed prefer to spend in internet monthly monthly cost and speed monthly cost and download limit

Dependent Variable: Customer Satisfaction

Regression Output:
Unstandardized Coefficients B .911 .266 Std. Error .300 .076 Standardized Coefficients Beta .326 t 3.034 3.502 Sig. .003 .001

Variables (Constant) How much satisfied with current download speed?

How much money do you prefer to spend in internet monthly? Which Qubee package will you prefer regarding monthly cost and speed? Which Qubee package will you prefer regarding monthly cost and download limit?

.156

.098

.198

1.589

.115

.266

.103

.357

2.589

.011

-.275

.093

-.475

-2.938

.004

Y= a + b1 x1+b2 x2 +b3 x3 + b4 x4 = 0.911+ 0.266 x1+ 0.156 x2+ 0.266 x3- 0.275 x4 By increasing 1 unit of satisfaction with current download speed overall satisfaction of Qubee customers will increase by 0.266 holding everything else constant. Same thing will be happened by changing other variables such as satisfaction of Qubee customers will increase by 0.156 for changing 1 unit of satisfaction with monthly spend, 0.266 for changing 1 unit of satisfaction with monthly cost and speed holding other variable constant. Above table shows that Qubee monthly cost and speed has a highest beta of 0.357 which influence most positively on overall satisfaction of Qubee customers. On the other hand Qubee monthly cost and download limit has a negative beta of -4.75 which influence most negatively on overall satisfaction of Qubee customers.

4.3 Cross Tabulation analysis:


gender * Which factor influence you most to purchase internet? High speed 44 12 56 Low initial cost 8 2 10 Low monthly charge 30 2 32 2 Brand value 2 Total

gender Male Female Total

84 16 100

High speed and low monthly charge influence male respondents to choose internet medium. On the other hand female respondents seek for high speed. As most of the female subscribers demand high speed they use either Qubee or Banglalion.

gender * How much satisfied with Qubee services?

gender Male Female

Highly satisfied 32 8

Satisfied Neutral

Dissatisfied Total

46 6

2 2

84 16

Total

40

52

100

40 respondents are highly satisfied and 52 respondents are satisfied with Qubee services. No female respondents are dissatisfied with Qubee services Male and female are both satisfied with Qubee services. Living area * What type of medium do you use to connect to internet? Living area Mirpur Dhanmondi Old Dhaka Others Total Broadband 6 10 10 18 44 Qubee 4 14 0 8 26 Bangla Lion 2 16 2 10 30 Total 12 40 12 36 100

Most of the respondents reside in Dhanmondi area and they use Banglalion or Qubee modem. In Mirpur area most of the people use Broadband or Qubee and in old town most of the people usually broadband connection as it is cheaper than other connection and easily available.

gender * How much time do you spend daily on browsing internet? gende Male Female Total Less than 1 2-3 hours hour 16 12 30 4 34 38 More than Total 3 hours 38 84 16 100

The table shows that male respondents spend more time than female respondents on browsing internet. 38% male respondents spend more than 3 hours on browsing internet where no female respondents spend more than 3 hours on browsing internet.

gender * What type of medium do you use to connect to internet? gender Male Female Total Broadband Qubee 42 2 44 20 6 26 Bangla Lion 22 8 30 Total 84 16 100

Most of the male respondents use broadband to connect to internet where female respondents prefer wimax technology to connect to internet. So female respondents use Qubee or banglalion for internet connection.

gender * How much satisfied with current download speed?

gender Male Female Total

Highly satisfied 32 6 38

Satisfied 36 8 44

Neutral 8 2 10

Dissatisfied Total 8 84 16 8 100

As most of the female respondents use wimax technology their satisfaction level is very high. Male respondents are also satisfied with their current download speed though some respondents are dissatisfied with their current download speed specially who use broadband.

gender * How much money do you prefer to spend in internet monthly? gender Less than tk400 tk300 tk500 8 22 - tk600 tk800 36 10 8 22 46 - More than tk800 18 6 24 Total

Male Female Total

84 16 100

Both male and female respondents want to spend Tk600 - Tk800 in internet monthly. As the survey was conducted to only students most of them has a limited budget. Some male respondents prefer to spend less than Tk600. Female respondents want to spend more money than male respondents.

Living area * How much money do you prefer to spend in internet monthly? Living area Less than tk400 tk300 tk500 10 2 4 6 22 - tk600 tk800 2 20 6 18 46 8 24 16 - More than tk800 Total

Mirpur Dhanmondi 2 Old Dhaka Others Total 2 4 8

12 40 12 36 100

Respondents living in Mirpur and Old Dhaka want to spend Tk400-Tk800 per month where Respondents living in Dhanmondi area want to spend Tk600-Tk800 or more than Tk800.

Living area * How much satisfied with Qubee services? Living area Mirpur Dhanmondi 16 Old Dhaka Others Total 2 18 40 Highly satisfied Satisfied 8 20 10 14 52 4 4 4 4 Neutral Dissatisfied Total 12 40 12 36 100

The table shows that Dhanmondi users are more satisfied than other users regarding Qubee services. People in Miorpur and Old town area are also satisfied with Qubee services. Only 4 respondents living in Other area are dissatisfied with Qubee services.

age * How much time do you spend daily on browsing internet? age Less than 2-3 hours 1 hour 6 24 4 34 34 4 38 More than hours Total 3 12 78 10 100

16-19 years 6 20-25 years 20 More than 2 25 years Total 28

Respondents under 19 years old spend less than 3 hours on browsing internet. Respondents aged between 20-25 years old spend 2-3 hours or more than 3 hours as they get much time on browsing internet. age * How much money do you prefer to spend in internet monthly?

age

Less than tk400 tk300 tk500

- tk600 tk800 6

- More than tk800 6 16 2 24

Total

16-19 years 20-25 years 6 20 2 22

12 78 10 100

36 4 46

More than 2 25 years Total 8

age * Which factor imfluence you most to purchase internet? age High speed 10 40 Low initial cost 2 8 28 4 10 32 2 2 Low monthly charge Brand value Total

16-19 years 20-25 years

12 78 10 100

More than 6 25 years Total 56

Respondents under 19 years old thinks that High speed influence them to choose internet medium. Most of the respondents are between 20-25 years old and they choose internet medium on the basis of high speed and low monthly charge. They spend more time on browsing. So they want low monthly charge. age * How much satisfied with Qubee services?

age 16-19 years 20-25 years

Highly satisfied 4 32

Satisfied 8 38 6 52

Neutral

Dissatisfied Tota 12

78 10

More than 4 25 years Total 40

100

How much time do you spend daily on browsing internet? * What type of medium do you use to connect to internet? Cross tabulation

Time spend

Broadband

Qubee 10 14 2 26

Bangla Lion 12 10 8 30

Total 28 34 38 100

Less than 1 6 hour 2-3 hours 10

More than 3 28 hours Total 44

How much time do you spend daily on browsing internet? * How much satisfied with Qubee services? Time spend Highly satisfied Satisfied Neutral Dissatisfied Total

Less than 1 14 hour 2-3 hours 10

14 20 18 52 4 4 4 4

28 34 38 100

More than 16 3 hours Total 40

Based on survey result respondents spending less than 1 hour on browsing internet are satisfied because they get high speed during browsing with low monthly charge. Respondents spending 23 hours on browsing internet are moderate satisfied and some of respondents spending more than 3 hours on browsing internet are dissatisfied with Qubee services due to high monthly charge and moderate speed. What type of medium do you use to connect to internet? * How much satisfied with current download speed? type of Highly medium satisfied Broadband 2 Qubee Bangla Lion Total 22 14 38 Satisfied 26 2 16 44 10 8 Neutral 10 Dissatisfied Total 6 2 44 26 30 100

Some of the respondents using broadband connection are satisfied and some of them are neutral as well as dissatisfied with download speed. 14 banglalion users are highly satisfied and 16 banglalion users are satisfied with their download speed. On the other hand out of 26 respondents 22 respondents are highly satisfied and 2 respondents are satisfied with Qubee download speed.

This table shows that Qubee subscribers are more satisfied than others regarding download speed.

Recommendation & Conclusion

Internship Experience:
Experience Achieved from Internship:
Internship provides a shortcut experience for any student and also helps to evaluate the position in real field. I have learned how to cope up with corporate culture and behavior. I have worked in Sales department of Qubee and I have learned about sales and distribution operation.

Challenge Faced Throughout Internship:

The biggest challenge is that to keep patience, show professionalism, sincerity and maturity which was very challenging for me to practice all these in real life workplace.

Duties & Responsibilities:


I was an intern of Qubee in Sales and Distribution department. I was a part of Accounts department for daily accounting activites of Qubee at Malibag branch. To collect daily voucher from clearing section and arrange all voucher separately. To commend printing machine for online voucher and missing voucher by using Flora software and arrange them with form. To code with particular number based on voucher head. To input data of ten LC file in Bangladesh Bank web login and written records about remittance in recording book.

Vous aimerez peut-être aussi