Name: Period: Modes and Elements of Persuasion Test Directions: Match the following mode of persuasion to its definition.

1. Ethos 2. Pathos 3. Logos

A. Relates to ones emotions. B. Relates to ones sense of logic and reasoning. C. Relates to ones character, credibility, or ethics.

Directions: Match the following mode of persuasion to its example.

4. Ethos 5. Pathos 6. Logos

A. Using opinions and name calling to persuade. B. Using humor to persuade. C. Using money and facts to persuade

Directions: Match the following element of persuasion to its definition.

7. Apologize 8. Bad Science 9. Beautiful People 10. Demonizing the Opposition 11. Double Speak 12. Expert Opinion 13. Fear 14. Glittering Generalities 15. Name Calling 16. The Common Man 17. Transfer

A. words that have different positive meaning for subjects. B. making opponents look negative. C. Scares the person trying to be persuaded. D. A negative attack that calls a person, group, or idea a negative stereotype. E. facts presented that are not based on scientific research. F. using the positive/negative elements of a person/symbol to make the second + or G. language deliberately constructed to disguise its actual meaning. H. appeals to the common sense of the people. I. to make people believe that you are sorry. J. When a person related to the issue is asked to give their opinion or experience. K. deals with famous people or depicts attractive, happy people.

Directions: Match the following element of persuasion to its example.

18. Apologize 19. Bad Science 20. Beautiful People 21. Demonizing the Opposition 22. Double Speak 23. Expert Opinion 24. Fear 25. Glittering Generalities 26. Name Calling 27. The Common Man 28. Transfer

A. Using Pre-Owned instead of Used to sell cars B. Thousands of people die horrible deaths because of smoking cigarettes C. If you love America, vote for Bob. For Freedom and Democracy! D. She s just white trash; she can t run a nation! E. Tiger Woods asking fans for forgiveness F. 100% of students who smoke marijuana will die. G. People who litter don t care about anyone but themselves! H. A model selling running shoes. I. We all want lower taxes, so let s vote for Bob. J. Putting a skull and cross-bones on a baby crib to show it s dangerous. K. An NBA player giving a speech about dribbling to students at a basketball camp.

Name: Period:

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