Myra Byars

Cowpens, SC 29330 (864) 839-7281 mdbyars@charter.net

Profile Skills Summary

Strategic Market Planning Community Education Public Relations Advertising Event Planning Budget Management

Project Management Staff Development & Supervision Customer Service Operations | Office Management

Demonstrated People Skills Written Correspondence Proficient in Windows, MS Word, Outlook, Excel, Publisher & PowerPoint High Integrity Strong Work Ethic

Mary Black Health System, Spartanburg, SC 06-2008 09-2011

Marketing Coordinator; Promoted to Marketing Manager after 1 year

Assisted senior leadership team in the development of the overall Health System Strategic Marketing Plan. Responsible for final compilation of plan and implementation of advertising component. Assisted Marketing Director in annual budget planning and served as manager of the budget conducting marketing plans within budget expectations. In cooperation with over 20 department directors, 7 senior leadership team members, our corporate Marketing Director and ad agency personnel, managed the development and implementation of all service line advertising, both internal and external for the entire health system, which includes a 209 bed licensed hospital and a 35+ member physician group. Planned ribbon cutting ceremonies/open house for both new Emergency Department and Womens Breast Health Center. Over 100 in attendance at both events including local and state dignitaries. Planned and implemented Emergency Department ad campaign resulting in an 11% growth in volumes in 2010. Managed all aspects of Health System affiliate program, Healthy Woman. Plan, and conduct monthly educational seminars featuring local health experts including area physicians. Overall system marketing initiatives were incorporated. Membership of over 500 with a 20% utilization of hospital services during first 6 months of 2011. Represented MBHS at community health fairs and other community events. Wrote, designed and distributed the Communiqu, the employee newsletter. As member of Hospital Employee Activities Committee assisted in conducting fundraisers, planning and implementing employee events. Received 53, an average of 1 per month, Pat on the Back employee recognition awards in first 4 years of association/employment

Psychiatric Solutions (Formerly Horizon HealthCare), Spartanburg, SC 06-2006 05-2008 Community Education Manager, Geropsychiatric Services of Mary Black Hospital

Created awareness benefit and need of services of 15-bed Geropsychiatric Inpatient Unit. Organized, coordinated and conducted educational seminars and participated in local health fairs. Worked in cooperation with the hospital marketing team in the development of program collateral and advertising initiatives. Maintained, analyzed, and managed referral source database and related tracking information. Researched, planned, wrote and presented to hospital administrative team the annual business marketing plan for Geropsychiatric Program. Received 14 Pat on the Back employee recognition awards during first nine months of employment. Planned, organized and promoted two public education events featuring program psychiatrist within first year of employment. Personally conducted an average of two speaking engagements per month. Consistently exceeded previous program performance achievements in regards to program inquiries. Served on 2007 Alzheimers Memory Walk Committee as Mary Black Health System team captain raising over $1,500 for the Spartanburg Walk.

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Myra Byars
Cowpens, SC 29330 (864) 839-7281 mdbyars@charter.net Hospice Care of South Carolina, Gaffney, SC 08-2003 05-2006 Community Director | Community Relations Director

Introduced the hospice benefit to patients and their families, guiding them through the election process. Managed staff of four nurses, nine nursing assistants, one administrative specialist and six volunteers. Also, assisted in coordinating responsibilities of staff Social Worker and Chaplain. Served as a liaison and implemented quality control measures to maintain positive patient, family and various health care provider relations. Managed and maintained local marketing budget. Made marketing calls to local healthcare providers, civic and church groups educating them on the hospice benefit. Doubled local patient census within first year of employment. Memorials to Hospice Care Palliative Foundation realized a 10% increase during my second year of leadership. Conducted all aspects of annual Hospice Memorial Service, which averaged 75-150 in attendance each year. During my first year of employment, located new office space, managed and organized office move maintaining little to no interruptions in operations. Served as HCSC team captain in 2004 Relay for Life Campaign leading team in contributions totaling over $5,600. Served as HCSC team captain in 2004 Alzheimers Memory Walk Committee & Served as 2005 Alzheimers Cherokee County Memory Walk Co-Chairperson. Implemented various marketing campaigns including weekly Acts of Kindness, Hospice Trivia, Celebrate Life Birthday Campaign, and an annual valentine Hospice Sweetheart campaign and award.

Skylyn Place, Spartanburg, SC 2-2002-7-2003 Community Care Specialist

Served on managerial team of 13 directors representing various functions within a continuing care retirement community of over 120 residents. We were charged with the overall successful operation of the community. Planned and implemented strategic marketing initiatives designed to increase resident inquiries. Initiatives included: 1) building rewarding relationships with potential industry referral sources, including healthcare, real estate, insurance, banking and other related business professionals, 2) planning, implementation and participation of both internal and external community events, 3) development and implementation of advertising and promotion campaigns including newspaper ads, weekly fax bombs and various direct mail campaigns, 4) holding membership on key community service and professional organizations, and 5) maintaining and developing new collateral materials. First year results included 64% of inquiries received and or sold being initiated by developed referral sources. Successfully introduced prospective residents and their families to the Skylyn community. In highly competitive market generated first year revenue potential of $229,500. In cooperation with Skylyn team members, consistently maintained a 93% or higher occupancy rate in assisted living community. Successfully managed and maintained marketing budget. Performed weekly, monthly and quarterly marketing reporting to regional and corporate management. Participated in and promoted the Fish Philosophy to enhance employee, resident and overall community relations. As team leader, directed Skylyn Place team to 3 rd place in overall fund raising for Alzheimers Memory Walk 2002.

EdenTerrace, Spartanburg, SC 2- 2001-1-2002 Marketing Director

Served on team of six directors representing various operational areas charged with the successful opening of a new senior assisted living community. In cooperation with corporate, regional and local management, developed rental rates for prospective residents. Developed successful relationships with key referral sources resulting in new resident inquiries. Successfully overcame negative association of prior bankrupt assisted living company previously occupying same location. Implemented results oriented advertising campaign including newspaper, cable TV and direct mail. Introduced prospective residents and their families to EdenTerrace building a 46% occupancy rate in the initial year of opening.

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Myra Byars
Cowpens, SC 29330 (864) 839-7281 mdbyars@charter.net

Assisted in planning the Grand Opening of EdenTerrace with approximately 400+ in attendance. Input and maintained prospective resident database. Performed weekly, monthly and quarterly marketing reporting to upper management. As team leader, directed EdenTerrace team to2nd place in overall fund raising for the local Alzheimers Memory Walk 2001.

One Price Clothing, Inc., Duncan, SC 2000-2001 Marketing Coordinator

Served on a team of six professionals representing various functional areas charged with planning and implementation of successful marketing efforts of over 650 retail-clothing stores in the US, Puerto Rico and the Virgin Islands. Received 2002 Presidential Special Recognition Team Award for outstanding results for Grand Opening Marketing efforts. In a deadline driven environment, coordinated all grand opening advertising for over 30 stores in one year. Coordinated all internal and external seasonal marketing efforts for over 650 retail clothing stores in the US, Puerto Rico and Virgin Islands. Performed sales analysis of major marketing promotions for participating stores and presented data to executive management. Assisted in development of annual budget recommendations. Maintained department finances including providing records to corporate Vice President of Finance with documentation of potential variances.

Helicon Cable Communications, Anderson, SC 1998-1999 Advertising and Local Programming Manager

Served on team of eight charged with the creation of local cable programs, commercial productions and advertising sales. Supervised a production staff of four team members. Developed and marketed local cable TV programming increasing overall revenue. Programming involved the successful negotiation of various diverse programmers including local Anderson High Schools sporting events, Clemson University Baseball, local Church programming, political debates and a variety of business professionals including investment programming. Began local text ad channel generating hundreds of dollars in supplemental revenues. Maintained all FCC required advertising documentation. Served as back-up to Advertising Billing and Trafficking Clerk verifying advertising commercial broadcast logs, processing monthly invoices, programming and downloading appropriate commercial broadcast times via digital process.

Charter Communications, Gaffney, SC (Formerly Premiere Cable Communications) 1989-1997 Advertising and Local Programming Manager | Marketing Manager

Developed and promoted local cable TV programming. Wrote, sold and produced cable TV commercials. Developed and implemented local news broadcast. Supervised news anchor. Coordinated with local Gaffney High School in formation of local channel utilized by High School Broadcast students and aired daily to the public and school. Responsible for the initial start-up and development of photo advertisement channel. Formulated and maintained department budget. Organized, trained, supervised and evaluated cable TV field sales staff. Conducted customer service training with both internal office staff and external marketing and technical service staff. Promoted cable services through development of press releases, cable TV commercials, radio and print advertising placements and participation in local events. Developed in house cable TV commercial advertising program from its origination including the formulation of rates and the development of local advertising market resulting in supplemental revenues for the company. Conducted all billing, bookkeeping and collections for cable TV advertising department. Upon nomination of local advertising client, was named 1995 Cherokee County Business Woman of the Year by the Gaffney Ledger and the Cherokee County Chamber of Commerce.

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Myra Byars
Cowpens, SC 29330 (864) 839-7281 mdbyars@charter.net

Education
UNIVERSITY OF SOUTH CAROLINA COLUMBIA, SC
Bachelor of Arts Degree, Journalism Minor in Business Marketing, 1985 GAFFNEY SENIOR HIGH SCHOOL GAFFNEY, SC College Prep Diploma, 1981

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