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Problem Statement
To decide the distribution channel to use for the Centac 200, the new 200 hp centrifugal air compressor. Whether the distribution be handled by the direct sales team or use the distributor/air centre channel. Also, the case highlights merits and demerits of each of the channels in detail.
Decision
Clabough should opt for the direct sales team channel.
y y
Recommendation
In order to combat the risk of sales reps ignoring the Centac 200, IR may choose to offer higher sales commission to the direct sales team on Centac 200 sales. Also, the Full Partner Program can be extended to centrifugals too where the distributors earn commission on references made to the sale team, thereby also involving the distributors in the process.