BA (Hons.

) GRAPHIC DESIGN PREPARATION & PROPOSAL Part 1

Name Polly Williams
REVISED POSITION STATEMENT AND RATIONALE Module Code

LEVEL
Module Title

06

OUGD303 Date 2nd January 2012

Final Major Project

An image driven investigation into custom typography and applied illustration with a focus on media, process and context.

THEMES / SUBJECTS What Themes/Subjects will form the basis of your work for the final major project? This should include Theoretical and non design based content and concerns.
GENERAL THEMES: Homeware, cookware, food and drink, dining, restaurants, cafes, animals, ancient proverbs, visual poetry, foreign language, greetings cards, gifting, illustration for editorial and publishing, processes, finishing, crafting, hand rendered design (both type and image).

SPECIFIC SUBJECTS: Cookware range, restaurant identity, gin, sausage dogs, greetings cards/gifting, screen printing, woodblock printing, foiling, flocking, magazine covers, book illustrations, book covers, geishas.

DESIGN CONTEXT Identify areas of professional/ creative practices that will inform the contextualization of the work that you produce. This should include specific designers, studios, practitioners and products as well as broader creative disciplines and methods of Production / Distribution.

DESIGNERS/STUDIOS: Happycentro, Jelly, 8vo, Paula Scher, David Carson, Stefan Sagmeister, Handmadetype, Maricor/Maricar, Si Scott, Steve Bonner, BrandNu, Mike Perry, Craig Ward, Pomme Cham, Mathew the Horse, Mr penfold, Moshik Nadav, Brosmind, Non-Format, Alex Trochut, Blue Logan, Come de Bouchony, Friends of Type, Doe-eyed, Ilovedust, BlinkArt, Studio8 Design, Hvass&Hannibal, 60 Layers of Cake. AUDIENCE/CONTEXTS: New audience of gin drinkers, design-culture graphics sector, food and drink sector, retail cookery, publishing magazines fashion and beauty/culture sector, children, catering and dining, animal lovers, gifting market. PRODUCTION /DISTRIBUTION METHODS: Process driven, finishing techniques, print, web design, packaging (not format driven), screen printing,

DESIGN DISCIPLINES What areas of graphic design practice do you intend to investigate in relation to the practical and conceptual production / distribution of work in response to selected briefs

Custom Typography; illustrated/hand drawn/3d/decorative Applied Illustration Layout for packaging Editorial layout/illustration Book illustration Web design

DESIGN SKILLS What practical design skills do you intend to further develop and apply during your final major project. What do you intend to use the skills for. Consider extending the use of skills that you already have in order to deliver work of a professional standard as well as identifying new skills that you will need to develop. PROPOSED BRIEFS List any briefs that you have already identified as possible starting points for your Final Major Project. You should include possible competition and Live briefs as well as identifying briefs that will allow you to develop a significant body of research and development in relation to your stated Themes/subjects, Design disciplines and production / distribution methods

Time management Illustration Drawing Product photography Layout Software skills InDesign/Illustrator/Photoshop/Dreamweaver Screen printing Other printmaking processes

Indentity for the Company Shed Range of illustration driven elements for the Essex fish restaurant. Gin brand create a new fictional gin. Greetings cards/gifting create a range of greetings cards based around illustrated typography. Cookware range based around applied illustration Back to basics design based around old design practice methods (i.e. before adobe suite software) with a focus on hand rendered type. Personifying typefaces give typefaces personalities illustration Childrens books choose some vintage favourites and re-illustrate/re-design them. Sausage dogs illustration project needs focus. Magazine covers? Book covers. V&A because I love it, what though? Editorial type ?

KEY TEXTS. List a selected number of books, articles and texts that are central o your proposed area of practice. These should include a combination of design and nondesign based books, theoretical texts as well as visual publications.

Sagmeister, S Everything I have learnt in my life so far. Hand Drawn Type Article in Grafik magazine Alex Touchut More is More Just My Type Simon Garfield Visual Poetry Today article by Geof Huth in Poetry Magazine V&A various books/catalogues

ADDITIONAL COMMENTS