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) ents for award of ) ents for award of h of d am very thankful to our institute to work-pay my humble regards to MR HARPLE ( store manager) web world pvt.ltd. And to help me duringinternship. I would like to thank all the executives and other people who gave me their and provide me an opportunity to learn and gain knowledge about the various hapters. No.Details Page. no. a t i o n a l e f o r t h e s t u d y 2 3 i t l e o f t h e p r o j e c t 5 of study 6 3 Company profile o m p a n y p r o f i l e 8 1 0 n o v e r v i e w o f c u r r e n t m a r k e t s c e n a r i o 1 1 h e c o m p a n y & i t s

p r o d u c t l i n e 1 6 a r k e t i s t r a t e g s 1 7 1 8 4 Review of literature 5 Research e s e a r h p r o b l m 2 4 e s a r c h o b j e c v e 2 4 e e a r c d e s i 2 5 e t h o o f d a t a c o l l e c t i 6 a m p l i n g m e t h o d a s i z e 2 7 e s r c h i n s t r u m e u s e d 2 7 6 Data analysis and data interpretation 7 Finding & Conclusion 8 Limitation of study 9 Recommendations &suggestion u e s t i n n a i r 4 7 -

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. 1 A g e a n a l y s i o f t h e c u s t o m e s 2 9 . 2 J o a n a l y s i o f t h e c u s t o m e s 3 0 . 3 F r e q u e n a n a l y s i s o f i n t e r u s e s b y c u s t o m e r s 3 1 . 4 A a l y s i s o f w i r e l e s s V s w i r e l i n e . 3 2 . 5 r c e n t a g e a n a l y s i s o f B r a n d a w a r e n e s s 3 3 . 6 A n a l y s i s o f b r a n d p e r c e n t a g e i n P u n e 3 4 1 6 . A n a l y s i s o f m o d e o f p r o m o t i o 3 5 2 6 . 8 3 6 . 9

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Rationale for the study 10

Wireless Internet is based upon wireless technology. Broadband is often called high-speedInternet, because it usually has a high rate of data transmission. In general, any connection tothe customer of 450 Mbps or more is considered broad band Internet. Wireless is preferred over wired network due to the following reasons: Lower installation and maintenance costs. Ease of replacement and upgrading.

Reduced connector failure. Greater physical mobility and freedom. Broadband in India: Broadband is regularly growing in the Indian market. There are many players in the broadband market which are providing broadband to corporate and direct to home.To increase broad band connectivity Indian government Issues Reliance Broadband policy. The broadband policy includes the definition, the Technology and other important aspect of broadband in it. In India there are a large number of people who are using internet but thenumber of people who use broadband is much smaller than it. Wireless in Pune Wireless broad band in pune is huge requirement. As we know that pune city is famous for ITsector, automobile and education. In this modern era every people want to finish their work inshort time, for this purpose they are using internet. Opportunity of internet Reliance introducednew broadband+ with 3G technology which has high speed 3.1mbps and reliance covered punecity very short period. Reliance can get Hi-speed internet with a more prolonged and Reliableconnection and they can use the technology efficiently to maintain stability in the growth of their organization.There is 2 month project duration because of college and university require 2 month projectreport on the basis of study curriculum of MBA degree. This two month project report plays11

important role in future of student because of this project experience gives little bit corporateexposer for the student. Aim of doing project in Reliance is that to know hierarchy of thecompany and environment of store. Study gives criteria to know how to get information fromcustomers through questionnaire. Its mission to understand organisation.Promotional activity plays important in increasing sales volume of company. This study helpsresearcher to know about the competitors and strategies used by them. This project mainlyhelped to increase communication skills and also helped to know, how an Individual canconvince the customers about product and to design strategies and to develop business for thecompany. This experience will really help in future projects and work. 12 13

Title of the projectAnalysis of Brand Awareness and Consumer Behaviour of RelianceBroadband connection in PuneObjective of the study : To know consumer perception toward Reliance broadband and brand awareness.14 To analyse the data collected from the customers and relate them with the parameters of Reliance and make a suitable strategy for the promotion of the product according to their requirement. To promote for Reliance Wireless broadband connection in the Pune and generate leadsfor the company. Scope of Study Scope of study is restricted to various areas like, F.c.road, Prabhat road and Bhandarkar road. Time frame limited two month from June to July. Study restricted to only brand awareness consumer behaviour of Reliance Broad bandconnection. 15

Analysis of Brand Awareness and Consumer Behaviour of Reliance Broadband Connection in Pune Download this Document for FreePrintMobileCollectionsReport Document This is a private document. Info and Rating reliance summer project on broadband connection sanjivkumar143

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