The Energy Saving Trust:

working with you to save CO2

2 | Working towards a low carbon society

Working towards a low carbon society | 3

What is the Energy Saving Trust?

Over 15 years our initiatives have funded or influenced the installation of sustainable energy measures which will lead to lifetime savings of over 100 million tonnes of CO2.
Our purpose: working towards a low-carbon society The Energy Saving Trust works to reduce carbon dioxide emissions by encouraging people to take action to use energy more efficiently, conserve water, reduce / recycle waste, choose renewable sources of energy and opt for greener methods of travel at home and work. Our advice services offered across the UK provide practical solutions to environmental issues with enthusiasm and passion. We work with energy suppliers, manufacturers, retailers, builders and other trades to help ensure energy efficiency, renewables, water conservation and waste reduction information, services and products are available to consumers. We advise key stakeholders and decision-makers on environmental policy and initiatives including the UK Government, the devolved administrations, parliamentary select committees, the regulators and the media. We also work collaboratively with European partners to identify and share best practice, develop joint proposals for projects and work with our European counterparts through EnR (the European Energy Network) to collate evidence to inform EU policy making (www.enr-network.org). Our organisation The Energy Saving Trust is an independent, UK-based organisation focused on promoting action by individuals that leads to the reduction of carbon dioxide emissions a key contributor to man-made climate change. We are the source of free advice and information for people across the UK looking to save energy, travel sustainably and generate renewable energy. We also help people to conserve water and reduce waste. We are impartial and not tied to any commercial organisations nor driven by political or corporate motives. We work with like-minded organisations in the public and private sector who wish to tackle climate change. We have teams based in Scotland, Wales and Northern Ireland, whilst in England we have a regional structure. This means we deliver UK-wide programmes as well as country-specific programmes in each of the individual nations in the UK. We have 21 local advice centres which offer advice tailored to where people live, the type of home they live in, their circumstances and their household budget. We direct people to the right grants, for example for cavity walls, loft insulation and installing renewable energy sources. We are funded by the UK Government (DECC, DfT and BERR), Scottish Government, Welsh Assembly Government, European Commission and the private sector.

We want everyone to have a warm, well insulated home, wherever they live. Thats why I am encouraging everyone to take advantage of the help and advice from the Energy Saving Trust Gordon Brown UK Prime Minister

Our mission and vision Our mission is to lead 60 million people to act on climate change. Our vision for the future is for every home to be low carbon and for everyone to lead a low carbon lifestyle because they: Save energy. Buy the most energy-efficient products. Equip their homes with energy-saving products. Choose sustainable travel choices. Want renewable energy, including microgeneration. Conserve water. Reduce and recycle waste.

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Who can we help? Consumers Practical advice and support delivered through our website and local advice centres helps people to save energy, travel sustainably, generate renewable energy, conserve water and reduce or recycle waste. Commercial partners We work in collaboration with commercial organisations that show a genuine commitment to reducing the UKs carbon emissions in the domestic sector by helping them engage their customers and employees to adopt low-carbon lifestyles. Manufacturers and retailers Our Energy Saving Recommended certification scheme includes helping manufacturers and retailers to promote energy-efficient lighting, electronic and insulation products. Housing and building professionals We provide technical guidance and solutions on energy efficiency and renewables to help UK housing professionals design, build and refurbish to high standards. Local authorities Our advice, support and services are specifically designed to help local authorities meet their obligations under the new carbon dioxide emissions performance indicators. We also provide advice and support to housing associations and private landlords on renewables technologies and on making homes more energy efficient. Communities We provide communities across the UK with help and support to carry out local energy saving projects. Our network of local advice centres help to support this work by providing direct support to communities to make things happen on the ground. Businesses with car or van fleets We help businesses to reduce the carbon emissions and running costs associated with their fleet operations and help them to promote smarter / eco driving techniques to their employees.

If you are an individual or part of a community we can provide tailored advice and support on the action you can take that is best suited to your circumstances and needs.

Why work with us? Network of local advice centres across the UK We are the only organisation in the UK able to offer individuals advice and support on environmental issues based on their personal and local circumstances. This means that no matter where you are based in the UK we will be able to provide a service to you, your customers, employees or constituents to help you achieve the highest level of carbon dioxide emission reduction possible. Independence Consumers are increasingly demanding that businesses and organisations prove the green credentials they are claiming. Our independent status means you can have peace of mind that the statistics and facts we provide you about saving energy, generating renewable energy, sustainable transport, water conservation and waste reduction are credible and trustworthy. Experience Over fifteen years of experience in delivering and evaluating the success of carbon reduction programmes means we are able to offer you the professional support, guidance and service necessary to help you run your own successful carbon reduction programme and activities. Reach We work across the UK and reach over two million consumers with our advice. And through the European Energy Network we have built strong working relationships with our counterparts across the EU and beyond.

How the Energy Saving Trust can help We can provide your business with expert help on lowering the financial and environmental cost of your fleet. We can also provide you with advice and support on how to encourage your employees to adopt sustainable and cost saving behaviours at work. We also provide manufacturers, retailers and installers with certification and distribution help for their products and tailored support for the associated marketing and public relations work. We can work with government (central, devolved, regional or local) to help develop and deliver policy, promote the need for action to the public and provide practical low carbon solutions.

The help and practical support from the Energy Saving Trust one-to one support programme has been invaluable in driving the sustainable energy and climate change agenda into my Council and embedding it in the organisation. Peter Chisnall Environmental Services Manager, Braintree District Council

6 | Knowledge and information

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Knowledge and information

Intelligence to underpin your environmental initiatives The Energy Saving Trust understands peoples attitudes and behaviours on environmental issues. We understand the barriers and levers that encourage consumers to take action, or prevent them from doing so in everyday habits, routine purchases and capital items. We also understand which measures and which products save CO2. How? We own and have conducted numerous research studies examining consumer attitudes and behaviours towards environmental issues. Our Homes Energy Efficiency Database (HEED), contains information about the state of the UKs housing stock, showing: What energy saving measures such as insulation have been installed and where Where to target activity and reach communities with offers and initiatives The impact of marketing campaigns Green ambassadors environmentally engaged members of the public provide us with an ear to the ground on challenges and issues that surround living a low-carbon lifestyle. We have the knowledge and expertise to work out the financial and CO2 payback of investment in individual energy saving measures. We talk directly to over one million people a year through our local advice centres. As one of the leading consumer facing environmental organisations in the UK, the Energy Saving Trust is called upon by government, business and other organisations to provide independent insight and input on public policy and strategy. Why? We are the preferred partner for the UK and devolved governments, Regional Development Agencies and local authorities in delivering their consumer-facing environmental policies and helping them to achieve their carbon-savings goals. We are the provider of data to the Advertising Standards Agency, and are the only source used to assess advertisers environmental claims. We provide independent evidence-based policy analysis on household energy efficiency, low-carbon transport, mass market renewables and microgeneration. We undertake major research to inform our policy activities, which are underpinned by our comprehensive evidence base including detailed evaluations of our own activities. Our current research includes public engagement on climate change issues, existing and new build housing, microgeneration and low carbon transport. Other recent work also included smart metering, the language of climate change, the role of fiscal instruments in energy efficiency, vehicle excise duty and engagement with school children. We have seconded experts into the Policy Innovation Unit 2003 energy review work, the 2006 energy review, Scottish Government, Welsh Assembly Government, local authority activity, the Market Transformation Programme and the Government team charged with providing a response to the Biomass Task Force recommendations. We have participated in government steering groups for the Supplier Obligation, Energy Efficiency Innovation Review, and Personal Carbon Trading. We influence public policy by working closely with key stakeholders and decision-makers including the UK Government, the devolved administrations, parliamentary select committees, regulators and other agencies. We also work collaboratively with European partners to identify and share best practice, develop joint proposals for projects and work with our European counterparts through EnR (the European Energy Network) to collate evidence to inform EU policy making. We host the Energy Efficiency Partnership for Homes, which is the meeting place for leading companies from the retail, manufacturer, installer, lighting and heating companies. With its wealth of experience and knowledge, the Energy Saving Trust can help provide companies and organisations with insight about measuring claims and giving evidence of their role in tackling climate change. The organisations we work with can be assured that we are independent and are committed to helping people reduce their CO2 emissions. How? We define the technical and other associated requirements to set certification standards for energy saving products and services. These could include, for example, compliance with industry standards, quality procedures and technical performance. We commission independent testing to verify that a broad range of products comply with our standards. These requirements relate to different areas: for example, energy and water consumption, thermal properties, air quality and CO2 emissions. We use testing laboratories that are UKAS (United Kingdom Accreditation Service) or Vehicle Certification Agency (VCA) certified, or their equivalents in other countries. We test and evaluate the effectiveness of energy efficiency and microgeneration technologies in the home not just in simulated or laboratory situations, which means that consumers buying the products know that they will perform as claimed.

The Energy Saving Trust has been a valuable partner to P&Gs energy saving initiatives such as our award winning Ariel Turn To 30 campaign. Their expertise helps us validate our energy saving claims and provides credibility to our consumers. We value their honest appraisal of our initiatives and look forward to more collaboration in the future. Win Sakdinan Procter & Gamble, External Relations

8 | Advice and action

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Support and action

Helping people and organisations to achieve and promote a low-carbon lifestyle Each year, the Energy Saving Trust is trusted to provide millions of people in the UK with advice on saving energy, generating renewable energy, conserving water, sustainable travel and reducing / recycling waste as part of a lowcarbon lifestyle. How? We run targeted marketing campaigns on a national, countryspecific and regional basis. We manage local advice centres across the UK providing over one million people a year with advice on how to take action every year. Our advice and information is tailored to individual needs and to reflect the local situation for example, referring people to local suppliers or installers. We have the UKs most comprehensive website providing one million people a year with information and advice on energy saving, microgeneration and sustainable travel, with supporting information on water conservation and waste reduction. We provide practical coaching and support to community groups working on environmental projects. With its unique position bridging governments and the private sector, the Energy Saving Trust works with a wide range of organisations, companies and local authorities aspiring to take steps to save carbon and help meet the governments goals. How? We work with local authorities and help them to deliver their role in leading their communities to save energy through a wealth of resources, presentations, training and information. We work with commercial (retailer, manufacturer, corporate) and public sector organisations on joint promotional activities to help their employees and customers save energy. We can provide support on internal communications, advertising campaigns, direct mail, web, in-store promotions amongst others as well as providing robust statistics and evidence. The Energy Saving Trust helps trade bodies, builders, planners and other housing professionals provide guidance to their members so that they can play their part. How? We help trade bodies to define product standards and raise performance levels on energy efficiency. We work with trade bodies on building regulations, helping to define new standards for sustainable homes. We provide free technical guidance and solutions to help UK housing professionals design, build and refurbish to high levels of energy efficiency, whether they are involved in designing, specifying, planning, building or installing. These solutions cover all aspects of energy efficiency in domestic newbuild and renovation and are made available through the provision of downloadable guides and case studies, online tools, a dedicated helpline and training seminars. The Energy Saving Trust works with and advises organisations on how they can reduce their carbon footprint from transport. How? We provide organisations with a free green fleet review, delivered by an expert transport consultant, which offers an external review of how the fleet is being managed from an environmental perspective. This review looks for ways to reduce fleet operating costs as well as vehicle emissions. We offer a free telephone consultancy service for smaller businesses which provides actionable advice to help them reduce their fleet operating costs as well as vehicle emissions. We have useful resources, such as publications and case studies that can help you understand more about greener vehicles and efficient driving, and how they can benefit your company. In Scotland, we provide free travel plans that help organisations assess and simplify their travel needs and provide measures to reduce travel and the associated carbon impacts.

We had made significant steps to reduce our fleets carbon emissions but we realised there was a lot more to do and the Energy Saving Trust provided us with the guidance and direction we needed to move forward. Simon Graham Environmental Strategist Commercial Group

10 | Certification and evaluation

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Certification and evaluation

Verifying the true environmental impact of products and services In the UK the Energy Saving Trust is uniquely placed to provide comprehensive testing and monitoring programmes which help organisations check the true environmental impact of their products and / or services. How? We help to set and measure local authority performance indicators. We can evaluate the success of programmes and measure how much carbon has been saved. The Energy Saving Trust runs a comprehensive certification programme meaning consumers can be sure that products and services which carry our Energy Saving Recommended logo are highly energy efficient. Only products that meet the strict requirements are endorsed and given the certification mark. The scheme is managed by the Energy Saving Trust and backed by the UK Government. How? With over one million visitors to our website each year, scheme members receive the benefit of being listed for free - along with their associated products - on our online database accessible to the public. We offer scheme members the opportunity to be involved in our large-scale publicity such as multi-million pound advertising and PR campaigns carried out by us to support and promote the scheme. We know from our research that consumers recognise the Energy Saving Recommended logo and when looking for energy efficient products use it to inform their purchasing decision.

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What next?
Find out more Visit our website at energysavingtrust.org.uk Want to work with us? Please email workwithest@est.org.uk Read our vision for a low carbon lifestyle Download our Emission impossible? report energysavingtrust.org.uk/emissionimpossible Receive the latest Energy Saving Trust news Subscribe to our e-newsletter which also includes details of our latest publications email estebulletin@est.org.uk

Energy Saving Trust, 21 Dartmouth Street, London SW1H 9BP Tel 0800 512 012, energysavingtrust.org.uk
CO158a Energy Saving Trust November 2008. E&OE.