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Child of God by Cormac McCarthy Book cover

Child of God is a disturbing novel that follows a man who resides on the outskirts of society. With this book cover I attempted to convey the eeriness of the novel with both imagery and color. The doll represents the main characters fascination with women as well as his own child-like qualities. RIGHT: Entire Cover BELOW: Inside Flaps

Drifter Texas Monthly Editorial

This fictional editorial begins the story of a man who never stays in once place for a long amount of time. He is ephemeral barely here and barely there. I attempted to convey this with almost transparent imagery and a muted color palette while incorporating items associated with travel.

Drifter
fo r lo ng . Tom orro w hel l be gon e in the win d. Cau se in his hea rt lies an ach ing feel ing that will cha se him far from this old tow n. Here today, but gone tomorrow. And thats how its always been. He re to da y bu t no t

N o v e m b e r 2 0 0 2 TEXAS MONTHLY

131

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Early Piano Works by John Cage CD Packaging
In writing this album Cage was inspired by Ching Divinations and how they relate to sounds. I utilized the distinct forms of the Ching Divination to create my own pattern using John Cages name. I explored the possibilities of the pattern throughout the CD Package.
BELOW: Inside of Information Leaflet RIGHT: Cover of Leaflet

BELOW: Disk and Inside of CD Packaging LEFT: Cover of CD Packaging

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Dont Ask Dont Tell Poster

H AV E YO U EV ER WO ND ER ED WH OS E F R EED O M O U R MI L I TA RY I S R EA L LY F I GH TI NG FO R ? YO U CA N F I GH T FO R TH EI R F R EED O M BY H EL P I NG TO R EP EA L D O NT A S K , D O NT TEL L . VISIT WWW.HRC.ORG FOR MORE INFORMATION.

DETAIL: Call-to-Action Statement

H AV E YO U E V E R WO N DE R E D WH OS E F R E ED O M O U R MIL ITARY IS R EAL LY FIGHT IN G FO R? YO U C A N F I G H T FO R TH E I R F R E E DO M BY HEL P IN G TO REP EAL D O N T AS K , D O N T T EL L . VISIT WWW.HRC.ORG FOR MORE INFORMATION.

The Raveonettes Gig Poster The Raveonettes make music that can be dark and mysterious. The concept of this poster was to convey a sense of intrigue by showing the back of a womans dress being unzipped.

A C L
10.3.09

LEFT: Detail of Poster BELOW: Full Scale View

EXCITING

EDUCATION

Austin City Limits

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Texas State Peer Education Recruitment Poster
This poster was distributed across the Texas State campus to attract attention and recruit new members to the Peer Education team. The concept was to describe and portray the many aspects of the team in a fun, eye-catching way.

FUN

AGAINST
VIOLENCE
HEALTH

COME CHECK US OUT!

The Raveonettes

&WELL

NESS

A C L

Oct. 3, 2009

10.3.09

&CHOCOLATE

SEX, LIES,

DYNAMIC

EVERY WED5 PMLBJ 3-7.1

The Raveonettes

AWARD WINNING

DIFFERENCE

MAKE A

BACK

GIVE

Austin City Limits

HATE

WEARS MANY FACES

MEN

EDUCATOR

EXPERIENCE

Oct. 3, 2009

LESS

BECOME A LEADERSHIP PRESENT

STRESS

T H E SERVICE SUPER NETWORK

COMMUNITY
AWESOME

BOLD

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Texas State Peer Education Marketing Materials
This image was inspired by the layout of a graphic novel and was originally published as an advertisement in The University Star, the Texas State newspaper, to recruit new members. The purpose was to stand out from other ads in the paper and to entice readers to follow along with the questions asked. Later, this image was converted to a handbill size to be passed out at Peer Education events.

DO YOU THINK HATE W

BUT IF YOU WANT TO ACT

E
MANY FACES... RS A

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Hideout on the Horseshoe Logo Re-design Ad for The Knot Magazine
Hideout on the Horseshoe wanted a logo re-design that referenced their increased involvement with weddings. They wanted a simple, typographic solution. The final logo was a fresh change but still maintained their established identity through the use of color. I incorporated the new logo in an advertisement for the Texas version of The Knot magazine.

YOU NOW

... ULD O SH

FOR MORE INFORMATION, CALL 512-245-9289 OR E-MAIL HEALTHPROMO@TXSTATE.EDU.

LATE... CO

MAYB EY O

UALLY

HIN

G,

YOU

SHOU LD...

JOIN MEN AGAINST VIOLENCE

ATTEND AN INFO MEETING: WEDNESDAYS 5 P.M. LBJ 3-7.1

DO

SO M

ET

&

JOIN THE NETWORK

SEX ,
AND CHO ES, LI

BECOME A PEER EDUCATOR

hideout on the horseshoe

Your perfect Hill Country Wedding
http://hideoutweddings.com hideout@stayandfloat.com

on the banks of the Guadalupe River

830.964.4540 New Braunfels, TX

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RIGHT: Leave-behind for Judges

JCP
The Target Positioning Statement: Creative Objectives:
Reposition JCP as a trendy retailer that sells stylish merchandise at an affordable price Change the negative perceptions of JCP Rejuvenate JCPs image Increase top-of-mind awareness for JCP

Texas State University-San Marcos

The Presenters

JCPenney AAF NSAC District 10Texas State Plans book & Leave-behind JCPenney wanted a campaign that would attract trend-setters by showing them that JCPenney already had fashion forward clothing. The plans book attempted to further this message. It was based on catalogues from high fashion stores such as Neiman Marcus and Nordstrom. The book was vertically layed out with a saddle-stitch spine. The contents of the book were layed out in clean columns. Overall, the attempt for this book was for it to appear sophisticated and well put together, much like the desired target market.

Research revealed that there are few differences in attitudes, shopping habits, or media habits when comparing females 2534 and females 3544. i5 chose to expand the target market and then segment the market by its most differentiating factor, the presence of children in the household. Therefore, i5 introduces Power-Mom Pam and Child-Free Chelsea to represent the two target markets.
Dan Wehmeier, Lindsey Goldstein, Jordan Orsak, Jamelyn Griffith, Kristin Pixley

JCP offers merchandise for savvy, stylish women who seek convience, trendy products, and value.

consciousness and their desire to be fashionable. Creative executions show that "fashion does not have to be exotic; it just has to be you." JCP has trendy merchandise that is affordable and fits the target's active lifestyle.

Tagline:
i5 continues with JCPs creative platform Everyday Matters. A new tagline, Style that Fits, communicates that JCPs fashionable merchandise fits the target market's style, budget, and lifestyle.

Creative Platform:
The target market believes JCPs style offerings are not tailored to their age group. To change this negative perception, i5 created a campaign that speaks to the target's price

Media and Promotions

A combination of traditional and non-traditional media reaches the target primarily in broadcast, print, and out-of-home. Network tv, cable, radio, magazines, and outdoor deliver an 80% reach of the target. Hulu and social media reach the target on-the-go, at their convenience. Promotions encourage even more interaction with the target via the microsite "stylethatfits", sweepstakes, and events.

ABOVE: Excerpt from Page 4 RIGHT: Page 3

ABOVE: Second Page TOP LEFT: Cover LEFT: Inside Front Cover and First Page

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Logos

healthy
ABOVE: Logo created for the Health Promotion Services office at Texas State University

1045 N Highland Ave. Atlanta, GA 30306 404.815.4280

Health Promotion Services

Eco Bella Identity & System

Identity for an eco-friendly boutique located in Atlanta, Georgia. System will be printed on paper that contains seeds within the fibers. Each piece of paper or envelope can then be returned to the Earth.
Oriana Post-Sears
1046 N Highland Ave. Atlanta, GA 30306 404.815.4280 op@eco-bella.com

Eco Bella

You can grow your own garden just by planting this paper in the ground!

SOAP ORGANICS
ABOVE: Logo for an online soap store called Moonshine ABOVE: Logo for an online soap wholesaler called Vermont Soap Organics

VERMONT

1046 N Highland Ave. Atlanta, GA 30306

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Clearly Classy Events Identity & System
Designed for a small event planning business in San Marcos, Texas. The color palette kept this design simple but the flourishes added the elegant touch she was looking for.
JOHNELL HUEBNER
PHONE 512.659.9571 WEB www.clearlyclassyevents.com EMAIL info@clearlyclassyevents.com

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HOME
Clearly Classy Events Website Re-design

ABOUT US

PACKAGES

GALLERY

CHEERS CONTACT

At

Clearly Classy Events we understand that the devil is in the details. Planning an event, whatever the size, whatever the occasion, reveals the truth in that saying. And thats where Clearly Classy Events, Central Texas premier event planners, steps in. With more than 10 years of event planning experience, we know how to take care of all the details, no matter how small, so you dont have to. We want to take the burden of planning off your shoulders, so you can relax and enjoy your special event, side by side with your guests. Weddings? Yes. Corporate events? Yes. Special events? Yes. We can and will do it all. From securing a venue, to coordinating vendors, to booking rooms for your out-of-town guests, Clearly Classy plans each event with exacting detail to your specifications and to your budget. We are the event planning service that is your gateway to the Hill Country serving the entire Central Texas Region.

PHONE 512.659.9571 WEB www.clearlyclassyevents.com EMAIL info@clearlyclassyevents.com

130 Brentwood Blvd. Kyle, TX 78640

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Texas State is Now Tobacco Free Educational Campaign
Texas State became a tobacco free campus beginning in the fall 2011 semester. An educational awareness had to be created to educate students who were returning to campus. The concept was to create a campaign that was simple and graphic while incorporating a sense of school pride. Its intent was to not only educate students but to compel them to follow the new policy based on a sense of school pride. Large sandwich board posters, newspaper ads, handbills and buttons were created for this campaign.

ABOVE: Handbills were made with one of three buttons attached and distributed to students LEFT: A poster from the campaign. This image was also used for the newspaper ad