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# 37765 Web-based (1 hour) HP Instant-on Technology, HP ImageREt Technology, Automatic calibration, HP Smart Printing Cartridges, HP ColorSphere Toner, HP Paper, HP Management Solutions, HP I&P Security Solutions...
Course introduction
This course educates on the laser printing print-technology, hardware design, supply, and solution innovations that help differentiate HP products in the black and white and color laser printing market. The objectives of the course are as follows. Course Objectives Explain the basics of the laser printing image formation process Describe HP LaserJet print-technology innovations that improve upon this basic process Describe other hardware design innovations relative to the LaserJet printer platform Describe HP supply innovations that further improve upon the basic image formation process Describe HP solution innovations and indicate where to go to get detailed training on them Explain how all of these innovations help differentiate HP products in the laser printing market. Lets begin by explaining the basic laser printing image formation process. This will help set the stage for our discussion of how HP innovations improve this process.
3. Writing Stage During the writing stage, the image is written to the print drum. As the drum revolves, the printer shines a tiny laser beam onto a mirror that reflects the laser beam onto the drum. The laser beam turns on and off to create one dot at a time as it sweeps across the print drum. In this way, the laser draws the letters and images to be printed as a pattern of negative electrical charges. 4. Developing Stage With the pattern is set on the drum, the drum is rolled through a reservoir of positively charged toner -- a fine, black powder. Since it has a positive charge, the toner clings to the negatively discharged areas of the drum, but not to the positively charged background. 5. Transferring Stage During the transferring stage, the image on the print drum is transferred to the media. With the powder pattern affixed, the drum rolls over a sheet of paper and the paper pulls the toner powder away. As the media moves past the transfer assembly, the electrically grounded static eliminator removes any remaining charges from the media. This allows the media to separate from the print drum's surface. 6. Fusing Stage The fusing stage has two purposesto melt the toner and to bond the toner to the media. A heating element heats the fusing roller. As media passes under the fusing roller, the toner is melted. The pressure roller holds the media firmly against the fusing roller to ensure that the toner bonds to the media. The printed media exits the printer into the output tray.
to the next color. At this stage, the second color plane is placed on the belt. This process continues until all color planes are placed on the belt and the image is complete. The image is then transferred to the printing media (paper, transparency, etc) which passes through the rest of the engine to the output paper tray. This technology is for users who print mostly black and white, and some color. Fast black and white speed is the highest priority. Four pass technology is older and less expensive than single pass technology and is used in entry-level devices. Single pass in-line For faster color printing, some printers utilize single pass in-line technology which adds all four colors to the belt in one pass. After the image is placed on the belt, it is then transferred to the printing media and processed by the print engine. This technology results in faster color printing than the four pass process does. Single pass in-line, direct to media The single pass in-line, direct to media method places all for color planes directly onto the media during one pass. Of the three technologies, this one results in the fastest color printing.
HP innovations
Now that you understand the basics of the imaging phase of the laser printing process, well explain some laser printing innovations developed by HP. The point to remember is that these innovations help HP continue to deliver the whole solution, not compromising product quality or features to hit a lower price point. They help HP provide clear differentiation from competitive offerings by focusing on the best total customer experience as determined by print quality, product reliability, true print speed performance, and expandable solutions. In this section of the course, well explore the following innovations: Print Technology Innovations: HP Instant-on Technology HP ImageREt Technology, and Automatic calibration Hardware Design Innovations Single point of access Single pass in-line process Space-saving footprint Fewer replacement parts, and Few replacement supplies Supply Innovations: HP Smart Printing Cartridges HP ColorSphere Toner, and HP Paper And finally, Solution Innovations: HP Management Solutions, and HP I&P Security Solutions Lets begin by exploring the first print technology innovation, HP Instant-on.
HP Instant-on technology
In the past, laser printers used metal cylinders for fusing, or melting, toner to paper. Those metal fusers were dense and therefore took a long time to heat up. And once they were hot, they stayed that way while the printer was on. This technology resulted in:
A longer wait for first page out, and Wasted energy since the fuser had to be kept hot while the printer was on.
HP LaserJet printers now use a film cylinder for fusing and a ceramic heating element to provide the heat. Because the film is so thin, it heats up very quickly resulting in time savings and energy savings. Time savings, because HP LaserJet printers with Instant-on technology can come out of Powersave mode and finish a three to four-page document before most other printers start printing. That means, users spend less time waiting for output. Energy savings, because warm-up time is eliminated and the fuser does not need to be kept hot between print jobs, so the printer consumes less energy and produces less wear on the engine. Now lets take a look at another laser printing technology developed by HP HP ImageREt.
HP ImageREt
One important topic relative to color production is dots per inch, or dpi. Its important to know that when manufacturers advertise dpi numbers like 1200 dpi or 2400 dpi, they are specifying addressability only one factor in the imaging chain. But there are other important factors for achieving maximum print quality. Development, transfer, and fusing also play significant rolls in the overall print quality of an image. In fact, HP printers printing at 600 dpi with ImageREt 2400 produce image quality equal to or superior to binary printers printing at a stated 2400 dpi. Now lets find out why. ImageREt 2400 does not mean that a printer prints at 2400dpi. ImageREt is a term used in the marketing of HP printers to describe the imaging advances of a printer using specific image enhancing technology.
Adaptive halftoning Adaptive halftoning helps produce sharp edges for text and graphics by positioning various sizes of dots to closely match the ideal profile. The result is a clean edge. In contrast, binary technology uses a collection of single-sized dots which results in fuzzy edges. How does adaptive halftoning work? Adaptive halftoning provides for changes in dot size, with smaller dots filling in the spaces between larger dots. It achieves this by taking advantage of the new smaller HP toner particle and dynamically switching between 600 x 2400 and 600 x 600 dpi, as needed, to provide the highest print quality with lowest memory usage. Since print files generated with this technology are usually smaller than files created with traditional highresolution print technologies, users experience faster file transfer and faster printing. Additionally, printers using ImageREt technology have only one print mode, best quality, so unlike with binary imaging technology, the processing system is always able to handle the print job without experiencing performance issues. Color Plane Registration Trapping Color plane registration, or, trapping is achieved by overlapping one darker color over an adjacent lighter color. Trapping allows HP printers to prevent white edges from showing up around text printed on colored backgrounds. HP ImageREt achieves this by detecting potential alignment trapping problems and correcting them by adding more background color under the edges of the darker text.
HP ImageREt benefits
Now lets summarize the benefits of HP ImageREt technology. HP ImageREt provides exceptional color print quality without requiring tradeoffs between print quality, performance, and memory. It:
Enables automatic achievement of color print-quality without any intervention. Provides quality output without any reduction in print speed, and Uses the standard amount of printer memory.
Automatic calibration
The final print-technology innovation we will discuss is automatic calibration. HP LaserJet printers offer automatic calibration as opposed to the tedious manual calibrations that need to be performed with some competing devices. Calibration technologies for color density and color plane registration adjust the HP Color LaserJet behavior to keep it performing optimally and consistently. Intelligent calibration and shorter, less frequent cleaning cycles minimize interruptions and pauses in printing and result in fast printing over the life of the printer.
Supplies innovations
In addition to the print technology innovations and the hardware design innovations just described, HP offers innovative supplies including cartridges, toner and paper. Lets begin by discussing innovative HP LaserJet Smart Print Cartridges.
HP ColorSphere toner
Weve just illustrated that the HP print cartridge is much more than simply a toner containerbut theres also a big difference in the toner thats inside. Smooth toner is better than off-brand jagged-edged toner, and the smooth, round, chemically-grown HP toner produces the crisp, colorful pages that people expect with their HP printouts. How is HP toner different? HP color toner is grown using a special chemical process that creates spherically shaped toner particles. Particles are extremely consistent in size and shape, ensuring precise placement of colors. In contrast, other brands crush a solid mass of resin and dyes into tiny particles, which create jagged, irregular shapes. These particles do not line up evenly on the page and can create blurry, inconsistent images. Chemically grown color toner provides many benefits. Here are a few. More colors The extremely consistent size and shape of HP ColorSphere toner particles allow more precise placement of toner particles on the page, which enables production of a broader color gamut - up to 22 percent more colors than with the previous generation of toner. Higher gloss Improved melting and fusing technologies in HP ColorSphere toner enable optimal toner release and flow on the page. This leads to gloss levels up to 40 percent higher than with the previous generation of toner resulting in more consistent color and higher resolution as well. Sharper lines, more detailed images These scientifically formulated toner particles are uniform in shape, size, and surface texture. This means toner is precisely placed on the page for high resolution and stunning image quality every time users print. Fade-resistant color Not only do text and images come out with sharper definition with HP toner, the colors are richer as well. Notice the contrast in color using HP chemically grown toner and competing toner. The use of HPs advanced technology, along with carefully designed patented additives, make colors more fade-resistant than with previous toners as well. Faster printing HP ColorSphere toner particles are chemically grown around a perfectly sized wax core designed to work with HP fusing technology for faster image processing and optimal results. This yields enhanced charge capabilities and more complete melting, which enable faster printing without sacrificing quality.
HP paper
Customer objection/misperception: Paper is one of the areas where we just shop price. I mean, paper is paper. With every print job there are three variables. Theres the paper, the toner that goes on it and the print cartridge that puts the two together. Every one of these three elements of the printing system is critical to the final result. Put the wrong paper into an HP printing system, and the results can be less than optimal. HP tests every printer we manufacture to make sure it works as effectively as possible with all kinds of media. In fact, we test with over 400 papers from all corners of the globe. Customers buy HP printers because they want world-class quality and reliability. Substandard papers diminish this value in several ways. First, they result in paper jams, leading to wasted time, paper, and toner Second, they result in improper adhesion of toner, leading to poor print quality And third, they result in excessive paper dusting, leading to shortened printer life Using quality HP papers ensures customers get the value and performance they expect from their HP LaserJet printers.
HP solution innovations
Weve just described HP print technology innovations, hardware design innovations, and supply innovations. Now lets turn our attention to HP Solution Innovations. The list of solutions is extensive, but well focus here on those that weve developed training to support, that is: HP Management Solutions and HP Security Solutions.
HP Management Solutions
HP Management Solutions are a portfolio of powerful, easy-to-use printer management and job accounting tools that are designed to help businesses of all sizes reduce support costs and maximize productivity. HP-branded device management and reporting solutions included in this portfolio are: HP Embedded Web Server HP Easy Printer Care HP Web Jetadmin and Plug-ins In addition to these broad-function device management and reporting tools, HP offers two solutions that have more focused functions: For driver management: HP Universal print driver series for Windows and For User-group management: HP Managed Printing Administration software HP also offers third-party job- tracking and accounting products that help customers track usage of printing, copying and digital sending functions by user, department, client and project. Used individually or in combination, our device management tools make printer configuration, monitoring, troubleshooting, and updating, and supplies management and ordering, as simple and efficient as possible; while at the same time, our job accounting tools enable the monitoring, allocation and recovery of imaging and printing costs. For detailed training on this solution go to: NEED URL
HP Security Solutions
HP also provides solutions for I&P security threats. What kind of security threats are we talking about? They include the potential interception of digital data as it passes over the network to and from imaging and printing devices, sensitive print job data being accessed off the printers hard disk, confidential printed output being left unattended and vulnerable by users, the unauthorized use or abuse of I&P resources by users, and hackers gaining unauthorized access to the network through an I&P device HP and its partners offer solutions and strategies to minimize or eliminate these threats. We can help customers better secure devices, protect critical information on the network, and simplify the way they manage and maintain the I&P environment. For training on this solution go to: NEED URL
Competitive differentiation
We just learned about a number of HP innovations in laser printing technology, hardware design, supplies technologies, and solutions. Weve also described HPs strengths in product reliability, customer support and service options. In this section of the course, well look at these innovations in terms of how they differentiate HP products from the competition. Laser printer features and benefits can be characterized in two ways. First, as elements that fulfill the competitive ante and put a given product on par with competing products; and second, as those that differentiate the product from its competition effectively upping the ante. In other words, the competitive ante refers to attributes required to be a market player, while differentiators are attributes that distinguish HP products from competitors. In the laser printing market, the competitive ante includes things like complete product, quality, and performance. These attributes are the basic requirements of products in this market. But to really win in the marketplace, laser printers must have attributes that differentiate them from the competition. HP products achieve this differentiation by delivering superior output, affordability and low TCO, simplicity, and reliability. Now lets examine these attributes more closely. Well start with superior output.
Superior Output
HP achieves superior output through a combination of the innovations described earlier in this course. Specifically, HP differentiates itself by providing: HP ImageRET Technology resulting in: o No trade-offs between performance and print quality, offering the best print quality in default mode at full engine speed. Intelligent calibration for: o Automatic color density and color plane registration to keep the printer performing optimally and consistently, without any intervention HP Smart Printing Cartridges for: o Essentially a new printer engine each time the cartridge is replaced
HP ColorSphere Toner for: o Fade-resistant, consistent color o Superior gloss o More colors o Sharper lines, and o More detailed images HP paper for: o Proper toner adhesion for best print quality
Affordability and TCO HP differentiates itself with regard to affordability and total cost of ownership by providing:
Instant-on Technology for: o Time savings and o Energy savings Intelligent calibration and shorter, less frequent cleaning cycles for: o Minimal interruptions and pauses in printing, and o Fast printing over the life of the printer. HP ColorSphere toner for: o Fewer paper jams, resulting in less wasted time, paper, and toner HP paper for: o Minimal paper dusting, resulting in longer printer life Long-life consumables for: o Reduced maintenance costs Printer management solutions that: o Help businesses reduce support costs and maximize productivity. Job accounting tools that: o Enable the monitoring, allocation and recovery of imaging and printing costs. Flexibility and choice with: o A full line of printers from entry-level to department that offer simple, flexible purchasing options
And finally, many HP LaserJet printers come with o Extra toner in the box.
Hardware design innovations that make printers efficient to use and maintain, including: o Single pass in-line design for fast color printing o Single point of access for one convenient location for clearing jams and replacing supplies. o Fewer replacement parts, and o Fewer replacement supplies Automatic calibration and cleaning cycles for: o Minimal interruptions and pauses in printing HP Smart Printing technology for: o Supplies that are easy to install and manage, and o Industry leading printer and consumables management tools
Proven design, as evidenced by: o the PC Magazine Readers Choice award for reliability Rigorous testing to ensure: o Reliability, durability, and quality performance Extensive service and support options that let: o Customers choose the right level of support, and Broad security solutions designed to: o Secure both the device and the network
Conclusion
This concludes the HP LaserJet Differentiators web-based training. You should now understand how HPs innovations in laser printing print-technology, hardware design, supplies, and solutions help differentiate HP products in the black and white and color laser printing market.