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New Englands Premier Latino Newspaper Established in 1972 Over 40 years of Service

More than a newspaper...

GOYA CEO Robert Unanue

Fenway Family Festival/Concert

Latino Professional Mixers

Latino Youth Days @ Fenway Park

Hispanic Heritage Breakfast

US Attorney Carmen Ortiz

Latino Career Expo

Events for all ages

Print Event Marketing Web presence

Dedicated Newsletters VIP e-mailing list Social Media

Who is El Mundo?
Founded in 1972, El Mundo remains a Hispanic-owned and operated family business that has evolved into something beyond just being the leading newspaper in the marketplace. Our leadership role in the Latino community has led to the most extensive network of corporate and community partnerships. By establishing a series of comprehensive social value/large scale event marketing platforms, El Mundo has served as the most effective link to the Latino community of Massachusetts.

WE ARE A TRUSTED NAME, a household brand and part of the fabric of the Latino Community. WE ARE THE CENTERPIECE of news and information through a comprehensive network of grassroots partnerships and exclusive relationships. WE ARE THE EXCLUSIVE Latino partner of the Boston Red Sox at the Latino Fenway Family Festival, the largest Latino event in New England. WE ARE THE CREATOR and media partner of the major events in the marketplace. WE OFFER UNPARALLELED Community and Corporate Partnerships.

El Mundo has served as the most effective link to the Latino community of Massachusetts.

408 S. HUNTINGTON AVE BOSTON, MA 02130 617-522-5060 FAX: 617-524-5886 WWW.ELMUNDOBOSTON.COM

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Why El Mundo?
BECAUSE WERE MUCH MORE THAN A NEWSPAPER. Our business model delivers results for our clients!!!

Print Event Marketing Web presence Dedicated Newsletters VIP e-mailing list Social Media
BECAUSE placing an ad is not enough!
WE CAN HELP YOU develop critical relationships at all levels within the Latino Community. A COMPREHENSIVE APPROACH to Latino marketing - its our competitive advantage!

The Bottom Line:

WE DELIVER THIS MARKET unlike any one else because El Mundo has truly become the gateway to the Latino market in New England.
B O S T O N

408 S. HUNTINGTON AVE BOSTON, MA 02130 617-522-5060 FAX: 617-524-5886 WWW.ELMUNDOBOSTON.COM

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Large Scale Events

Although El Mundo serves as the centerpiece of our enterprise, publishing a wellrespected publication is just the beginning of what we do. Family Festival @ Fenway Park
The largest Latino event of the year in New England. This unique and exciting event combines cultural celebrations within a health-related festival that offers face-to-face marketing opportunities with the Latino consumer at one of Americas most revered venues Fenway Park. (Festival Sponsorship Packages available upon request) - Health, Education and Fitness Festival - On-field Concert - VIP Reception - Extensive media outreach campaign March 22nd

Latino Career Expo

Over 40 exhibitors and 1,200 job-seekers per event!
The largest and most diverse attendance of bilingual career seekers, offering unparalleled visibility and results for recruiters, exhibitors and corporate partners.

latino careerexpo
Its About Opportunity.

El Mundo Professional Mixer

An evening event that follows the Expo featuring over 250 professionals including keynote speaker.

Latino Youth Recognition Days @ Fenway Park

Honoring Latino Youth for their academic achievement.
Three (3) Pre-game Ceremonies:

Hispanic Heritage Breakfast

October 5th

In honor of National Hispanic Heritage Month, this El Mundo annual event highlights the diverse Latino community of New England through the eyes and ears of the areas most visible leaders. The event also serves to honor a member of the Latino community with a Lifetime Achievement Award, a non-profit organization with the Community Project of the Year and a Corporate Partner of the Year.

May 10th June 25th August 8th

Nationally recognized as a model for combining corporate partnerships, professional sports marketing and grassroots community outreach.

408 S. HUNTINGTON AVE BOSTON, MA 02130 617-522-5060 FAX: 617-524-5886 WWW.ELMUNDOBOSTON.COM

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Calendar of Special Editions

February
Thursday 9th

May

Thursday 10th

August

Sunday 19th

Valentines Edition
A special "love and friendship" guide to help celebrate this holiday with listings of the best places to eat, best gift ideas and more...

Latino Youth Recognition Days

(at Fenway Park) 1st event
The first of three special pre-game ceremonies honoring Latino students at Fenway Park.

Latino Family Festival Concert @ Fenway Park

The biggest Latino event of the year. A musical showcase and Health Pavilion for all ages.

March

Thursday 22nd

Career Guide
Special edition dedicated to employment, recruitment and diversity opportunities.

June

Thursday 14th

March

Thursday 22nd

Semama Hispana Special Edition

A special edition dedicated to the traditional Latino Festival in Lawrence.

Latino Career Expo

The largest Latino job fair in New England with over 40 exhibitors and 1,200 job seekers.

March

latino careerexpo
Its About Opportunity.

October

Thursday 4th

June

Thursday 25th

Hispanic Heritage Month Edition

El Mundos largest edition celebrating Latino Culture.

Latino Youth Recognition Days

(at Fenway Park) 2nd event
Over 20 Latino Academic All-stars honored before a sell-out crown at Fenway Park.

October

Friday 5th

Thursday 22nd

Professional Mixer
A unique guide to the El Mundo Professional mixer with info on the event, speaker bio's and full event information.

July

Thursday 19th

El Mundos Hispanic Heritage Breakfast

In honor of National Hispanic Heritage Month, this event highlights the diverse Latino community of New England through the eyes and ears of the areas most visible leaders.

Puerto Rican Festival Edition

Dedicated to the oldest/traditional Latino Festival in Massachusetts.

March

Thursday 29th

Education Edition
Education is our focus for 2012. This is a wonderful opportunity to support Latino education at all levels.

August

Wednesday 8th

November

Thursday 15th

Latino Youth Recognition Days

(at Fenway Park) 3rd event
El Mundo and the Boston Red Sox honor deserving Latino middle school students.

ALPFA-Boston Summit
ALPFA is the largest latino organization in USA. A special edition dedicated to one of the most prominent events for Latino professionals celebrating diversity!

April

Thursday 26th

Health Edition
Through expanded articles and dedicated sections, this very important supplement will be an added Latino Health platform.

November August
Thursday 9th

Thursday 15th

Education Edition
A wonderful opportunity to support Latino education at all levels.

May

Thursday 10th

Dominican Festival Special Edition

A edition dedicated to the traditional Dominican Festival in Massachusetts.

TheLatinaEdition
Dedicated to the women in our community. Focusing on the many important contributions Latinas make on a daily basis.

December

Thursday 20th

Special Holiday Edition

Our annual holiday special edition celebrating the Latino family!

408 S. HUNTINGTON AVE BOSTON, MA 02130 617-522-5060 FAX: 617-524-5886 WWW.ELMUNDOBOSTON.COM

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Whattheyhavetosay
Over the past 20 years El Mundo Newspaper has been the primary resource for reaching out and speaking directly to the Latino community of New England for the Boston Red Sox club.
Sam Kennedy
Executive Vice President/Chief Operating Officer Boston Red Sox

about El Mundo...

Since ALPFA Boston's inception 10 years ago, El Mundo has been our premier partner in the community. Together we have developed creative ways to foster professional growth for Latino professionals in Massachusetts.
Yvonne Garca
National Vice President of ALPFA and former Boston Chapter President
Association of Latino Professionals in Finance and Accounting (ALPFA)

For ABCD and the Hispanic Center, El Mundo Newspaper has been our greatest partner in the Latino media for many, many years. Their unwavering commitment to the Latino community makes them the perfect outlet for us to work with.
Jenny Cintron
Director Hispanic Center, ABCD
Action for Boston Community Development, (ABCD) Inc is the largest human service agency in New England

El Mundo is, unquestionably, the publication in the region that has truly been an unconditional ally of the Hispanic small business owner for over three decades...
Nader Acevedo
President,
Greater Boston Hispanic American Chamber of Commerce (HACC)

408 S. HUNTINGTON AVE BOSTON, MA 02130 617-522-5060 FAX: 617-524-5886 WWW.ELMUNDOBOSTON.COM

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Hispanic American Chamber of Commerce (HACC)

Distribution
El Mundo has an extensive grass roots network combined with exclusive strategic relationships that enables it to effectively reach a unique cross section of loyal readers that no other publication can claim. Through out of the box distribution methods, El Mundo has secured a general visibility and accessibility that is unmatched.

Print Copies:

30,000 delivered to over 2,000 drop off points www.elmundoboston.com Over 6,000 VIPs that includes community leaders, activists, business executives, professional organizations, and college students, and more.

Unparalleled Visibility and Distribution:

Latino Professional Events - Complimentary issues hand delivered to over 5,000 bilingual movers and shakers The Latino Career Expo and Professional Networking Events - Over 2,000 Latino job and career seekers attend each event Latino Festivals - Exclusive print partner and the only newspaper distributed at the largest events Fenway Park - Available at Americas Most Beloved Ballpark during LYRD days and Fenway Festival MBTA-stops - Hand delivered to mass transportation passengers during rush hours

Online property: E-mail Blasts:

Town by Town/Zip Code Breakdown:

CITY Allston, MA Boston, MA Brighton, MA Brockton, MA Cambridge, MA Chelsea, MA Dorchester, MA East Boston, MA Framingham, MA Hyde Park, MA Jamaica Plain, MA Lawrence, MA Lowell, MA Lynn, MA Mattapan, MA Quincy, MA Revere, MA Roslindale, MA Roxbury, MA Salem, MA Somerville, MA Waltham, MA ZIP CODE 02134 02110, 02109, 02108, 02115, 02116 02135 02303, 02304 02139, 02141, 02142 02150, 02141, 02142 02122 02128 01705 02136 02130 01840, 01843, 01841 01852, 01851 01901, 01902, 01904 02126 02169 02151 02131 02119 01970 02143, 02144 02154

408 S. HUNTINGTON AVE BOSTON, MA 02130 617-522-5060 FAX: 617-524-5886 WWW.ELMUNDOBOSTON.COM

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Rate Card
Advertising Rates
Local National

General:
Format: Language(s): Circulation: Frequency: Tabloid Bilingual-Spanish and English 30,000 Weekly, every Thursday

Eighth of Page Quarter Page Half Page Full Page Double Truck
(Two page spread)

$250.00 $500.00 $1,000.00 $2,000.00 $4,000.00

$275.00 $550.00 $1,100.00 $2,250.00

Color Charges
Full Color Spot Color $750.00 (net) $250.00 (net) per color

Display-ROP / Classified (Net to Publisher)

Per Column Inch: National Rate: $25.00 $27.50

Free Standing Insert Charges

$75.00 (net) per thousand
Full Run Only - No zoning by zip code permitted

Non Profit Rates: 10% Discount

Production:

Standard Size Ads

Inches Columns

Deadlines
( 2.5 col x 3.7 ) ( 2.5 col x 7.5 ) ( 5 col x 7.5 ) ( 5 col x 15 ) Space and Camera-ready: One (1) week prior to publication date W/ translation: Two (2) weeks prior to publication date

Eighth of Page Quarter Page Half Page Full Page

5w x 3.7h 5w x 7.5h 10w x 7.5h 10w x 14.5h

Production Formats

Column Widths
1 column 2 columns 3 columns 4 columns 5 columns = = = = = 1.85 inches 3.90 inches 5.93 inches 7.96 inches 10 inches

PDF, JPEG and EPS

Translation Services Provided

Please contact your Account Executive.

AD Production Delivery
Please email your ad directly to your Account Executive.

Payment:
Payable upon receipt. We accept checks, cash and credit cards. Please make checks payable to: El Mundo Newspaper
408 S. Huntington Ave., Boston, MA 02130

408 S. HUNTINGTON AVE BOSTON, MA 02130 617-522-5060 FAX: 617-524-5886 WWW.ELMUNDOBOSTON.COM

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Online Rate Sheet

Retail Rates Sponsorships
Leaderboard banner 975x90
GIF or JPEG 20k / Flash 40k

Advertising with elmundoboston.com is a highly efficient way to relay your message to your target audience. Accountability and instant evaluation, global reach and mass exposure all delivered at a variety of price points at least one of which is probably perfect for you. elmundoboston.com moves business leaders forward with intelligent content; rich, interactive delivery, and a vibrant community.

$750 /Month Run of Site (All pages)

Above the fold top banner placement

Leaderboard logo-side 500x65

GIF or JPEG 20k / Flash 40k

$500 /Month Run of Site (All pages)

Above the fold top banner placement

Sidebar A 180x430
GIF or JPEG 40k / Flash 40k

$170 /Month Run of Site (All pages) $100 /Month Targeted (Specific section)
Above the fold side box placement

Sidebar B 180x200
GIF or JPEG 40k / Flash 40k

$100 /Month Run of Site (All pages) $50 /Month Targeted (Specific section)
Side box placement

Sidebar C 180x60
GIF or JPEG 40k / Flash 40k

$70 /Month Run of Site (All pages) $30 /Month Targeted (Specific section)
Side box placement

Classified
Jobs, Real Estate, Legal, Auto, Services...
Text, GIF or JPEG 20k

$50 Flat/Weekly (Classified section) $150 /Month (Classified section)

Entertainment
Picture of the Week Sponsorship
GIF or JPEG 20k / Flash 40k

$500 /Month Front Page Premium

Linked to the Online Camara Caliente Section

Creative / Production
Production charges $100 per hour Splash page (less than 3 month campaign) $800 flat rate per page

Sponsorship Discounts 3 months -- 5% discount 6 months -- 10% discount 12 months -- 15% discount

408 S. HUNTINGTON AVE BOSTON, MA 02130 617-522-5060 FAX: 617-524-5886 WWW.ELMUNDOBOSTON.COM

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