Ranjan Kumar Das

C/o. Girija Prasad Das

Plot No: 952, Stage V
Jharpada, Budheswari Coloney
Bhubaneswar.
Ph : 91 674 - 25753215
Cell : 98611 36677
E-Mail-ranjanmama@yahoo.com

Area Expertise

Sales & Marketing / Business Development

 Implementing Marketing Strategies and sales plants to achieve designed target.

 Conceptualizing sales activities like organizing campaigns etc.
 Capitalizing the products based on the Company’s Investment policies.
 Analyzing business potential, conceptualizing & executing strategles as well as
achieving the desired targets.
 Monitoring Competitors activities activities and devising effective counter
measures.
 Identifying, qualifying and pursuing business opportunities through marketing
survey and mapping as per targeted plans.

Product Promotions / Lunch

 Devising & implementing marketing plans and activities for successful launching of
new product.
 Providing direction to execute promotions/lunches in sync with local
characteristics.
 Active participation in arranging for marketing collaterals for the branding of the
new product & prepare plan, budget and executing the lunch of the product.
 Ensuring maximum brand visibility and capturing optimum market shares through
proper distribution.
 Taking end-to-end ownership of the product line, identifying market requirements,
define the product vision, creating preliminary design concepts and driving
implementation of the overall product roadmap.

Client Relationship Management

 Managing client’s perception of service quality in addition to obtaining superior

technical results.
 Manipulating new pitches, marketing strategies, anything that is of value that will
help move the client’s business.
 Capability to add value to relationship skills in client’s eyes.
 Strategy Planning / Profit Centre Management
 Formulating all round development strategies, with accountability for profitability,
forecast and prepare annual sales budget in line with the operation plan.
 Developing a Comprehensive sales plan for a region / area which takes into
account market size, growth, competition, brand plans, people strengths and
distribution infrastructure.
 Managing complete business operations with accountability of profitability,
forecasting monthly / annual sales targets & executing them in a given time frame.

Distribution Management
 Identifying and Networking with financially strong and reliable dealers / channel
partners, resulting in deeper market penetration and reach.
 Handling cost effective logistic operations & seamless materials movement to
ascertain sufficient inventory levels at each sales outlet / distribution channel.
 Ensuring effective receivable management by maintaining stringent credit control
thereby reducing the incidence of bad debts and meeting collection targets.

Team Management
 Leading, mentoring & mentoring the performance of the team to ensure efficiency
in business operation’s meeting of individual & group targets.
 Creating an environment that sustains and encourages high performance; motivate
teams in optimizing their contribution levels.
 Coordinating activities for the identification of training needs of employees for
upgrading their technical skills.

Work Experience:

Gopal Retail Private Limited (Owners of Gopal brand)

Duration : From March 2006 to Aug 2008, Territory, Cuttack.

Organization : Gopal Retail Private Limited (Owners of Gopal brand)

Products : Gopal Zarda, Shaktiman Coil and Joie Agarbatti.

Designation : Sales Executive, Territory, Cuttack.

Organizational Experience / Career Contour
March 2007 to till date, Territory, Cuttack.

Responsibility:

 Monitoring markets with average sale of 1.60 crore per month.

 Expanding distribution with addition of 27 new AD’s (47 to 74) to focus on rural
markets.
 Creating universal outlet list.
 Planning town and route wise movement and detecting rural uncovered markets for
direct coverage through AD’s.
  Handling Orissa Depot and managing SKU’s wise inventory & stock indenting.
 Monitoring all business transaction on advance draft.
 Supervising 11 AD’s of Orissa.

Achievements:

 Organized In shop display Campaign, MRD Campaign for launching of new

products: Coil: & Agarbatti.
 Successfully launched Shaktiman Mosquito Coil in Orissa, Jharkhand and South
Bengal Markets.
 Played a vital role in increasing the team size from 9 to 14 members to support
volume & distribution.

Organisation : Bisleri International Private Limited.

Duration : From October 2002 to July 2006.

Designation : Senior Sales Executive, Territory, Cuttack.

Job Profile : Responsible for the overall sales in the assigned territory.
Handling a network of 10 distributors and 1 super distributor.
Enhance channel distribution.
Training of and coordinating with distributor sales team for
secondary sales enhancement.

Organization : Hindustan Coca-Cola Beverages Private Limited(100% subsidiary

of Coca Cola India).

Duration : From July 1999 to September 2002.

Job Profile : Responsible for the overall sales of Coca-Cola products in the
assigned region.
Responsible for training and guidance of distributor sales team.
Enhancing channel sales.
Responsible for undertaking marketing initiatives in the region.

Landmark experience: Was a team member to launch Coca Cola brand in Orissa.

Educational Background

PGDM (MBA) : Passed PGDM (MBA) from Institute of Professional Studies

and Research, Cuttack, Orissa.
PGDCA : Dos6.2, win98, win2000, Ms-office, foxpro(database)
Language C & C++

Projects Undertaken : Dissertation on brand effectiveness of GSM mobile from L G

Electronics Limited, Orissa.
B Com : Passed B Com with first class from Utkal University, Orissa.

Personal Details

Fathers name : Girija Prasad Das

Date Of Birth : 28th May, 1975.
Maritial Status : Married.
Language Proficiency : English, Hindi and Oriya.
Preferred location : Anywhere.
Strenghts : Flexibility and adaptability.

Place:

Date: (Ranjan Kumar Das)