BUSINESS Concept and Types Innovation may be defined as a process by which varying degrees of measurable value enhancement is planned

and achieved, in any commercial activity. This process may be breakthrough or incremental, and it may be achieved by: introducing new or improved goods or services and/or implementing new or improved operational processes and/ or implementing new or improved organizational/ managerial processes in order to improve market share, competitiveness and quality, while reducing costs. An idea or project is not an innovation unless it is applied in practice and put onto the market. Innovation occurs at the intersection of invention and insight. It is about the application of invention - the fusion of new developments and new approaches to solve problems. Innovations are broadly divided into the following types: Technological innovations: are associated with the use of technological knowledge, research and development activities. Any innovation due to an industrial application of scientific knowledge is a technological innovation. Product innovations: involve introduction of new goods and services which are significantly improved in terms of design excellence, core characteristics, technical specifications etc. Process innovations: comprises introduction of a new or significantly improved production process involving new ways of producing goods and services that maximizes speed, service, quality, simplicity and waste reduction. Management innovations: essentially means implementation of new management practices, innovative ways of doing things and dramatically transforming and improving the effectiveness of management functions and significant departure from the current norms.
Successful innovations occur when technological, product, or process innovations in the value chain are implemented through effective management innovations. Innovation as a driver for growth, profitability and success of an organization includes people, leadership, creativity, process and organizational culture. Innovation in an organization should not be approached in a piecemeal manner but in a systematic enterprise wide capability including the lowest levels.

Basic Business Concepts Many people say, if we have a desire to do business from the start right now! And of course that we must prepare for these things without a concept or good planning. It would be better if we make different concept from existing concepts. But need not be complicated and difficult to reach or run. Create a concept with a simple but direct approach toward solving the problem, so the products or services easily accepted by the market. Many questions arise when creating a business concept. Who is your target market? What is the amount of the market that we will achieve? What is a good margin so that products can be accepted by the market? How is the condition of our competitors? Of course we needed foresight as a businessman candidate for the product or services we sell can be acceptable to the market. There are several types of businesses: 1. Early Birds This type has been projecting itself from the school wants to be entrepreneur 2. Smooth Lander They are professionals who continue to hone their abilities, while in career to the highest possible level. They look forward to a golden opportunity where investors want to give them a chance to run a business.

3. Amphibious They are young professionals who are full of enthusiasm, but were careful to live a business adventure. As soon as basic needs are met, they began to do various forms of guerrilla warfare. Starting from a less smooth like moonlight, or steal the time and opportunity, or elegant enough to start building a home business, online business, or business network. They may pay for his family to operate a business beginner. They may also open a kiosk or take advantage of his garage. They may also build alliances with co-workers, setting up new companies that have not diterjuninya in total. 4. Free Diver This one is really adventurous. They do not really care about the safety of reserves and resources position. They really rely on dreams and the will power. They only know one thing, the desire, aspiration, or obsessions and their idealism. 5. Ships Burner They are the people who early on had devoted his life to the world of business. Could be, they never even received his formal education bench. Their school is the real business world. They move and operate the business for business. If a business is not running as expected, they will not hesitate to leave him and goes into another world of business, new business world even though its still dark enough for them. If a business turns bringing bankruptcy or not developed, after feeling quite trying to save, and it is not considered successful, they will not hesitate to burn their ship. They will build new ships, and soon the ocean again. 6. Slow Surfer They are the businessmen who believe in the saying little by little, the old-old became the hill. They do not hesitate to build a business which is considered small or insignificant others. They are more focused on learning patterns. They believe that no matter how small it is, if engaged will surely bring results. 7. Revolusionist They are the ones who more or less have a soul gamblers (in the positive context of course). They believe this one: It only takes one success, to create a series of successes up to seven generations.