Brandirectory - The Global Banking 500 League Table

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Methodology

The BrandFinance Top 500 Telecom Brands 2011

Brand Value
(USD $
Millions)

Rank

2011

2010

Logo
File

Name

Country

Brand
Rating

Market Cap
(USD $ Millions)

2011

2010

2011

2010

2011

2010

Vodafone

30,674

28,995

AAA+

AAA

192,455

178,603

AT&T

28,883

26,585

AA+

AA+

235,987

229,792

Verizon

27,293

23,029

AA

AA

381,093

196,292

China Mobile

19,317

18,673

AA

AA+

170,543

153,077

Orange

18,622

18,352

AA+

AA

106,791

120,119

10

Movistar

14,935

9,666

AA

AA+

142,731

203,347

Cisco

11,667

11,480

AA-

AA+

90,445

110,002

T-Mobile

11,553

10,126

AA

AA

75,975

140,069

NTT Group

10,338

11,248

AA

AA+

60,333

79,787

10

NTT Docomo

9,801

8,187

AA+

73,144

64,997

11

Nokia

9,658

19,558

AA

AAA-

26,908

48,467

12

12

BT

9,061

8,685

AA+

AA

31,986

36,239

13

11

Telecom Italia

8,315

8,866

AA+

AA+

58,991

83,992

14

15

China Telecom

7,261

7,027

AA-

AA+

53,470

46,823

15

Apple (handsets only)

6,929

AAA

36,411

16

18

O2

6,558

6,117

AAA-

AA+

44,407

203,347

17

19

China Unicom

6,315

5,704

A+

A+

44,435

36,222

18

17

T-Home

6,085

6,121

AA-

AA-

36,721

140,069

19

21

SoftBank

5,587

4,539

AA-

AA-

62,877

54,353

20

16

Motorola

5,585

6,254

AA

AA-

15,359

16,097

21

14

Ericsson

5,504

5,697

AA-

AA

23,529

19,275

22

22

Oi

5,046

4,342

AA+

AA

25,514

24,912

23

Samsung (handsets only)

5,022

AA+

43,064

24

20

MTN

4,920

4,693

AAA

AA

34,809

30,229

25

23

Telstra

4,741

4,308

AA

AA-

40,226

52,335

26

au

4,479

A+

27,613

27

50

Vivo (Brazil)

4,286

2,240

AA-

AA-

31,399

15,386

28

26

Swisscom

4,255

3,829

AA

AA-

30,564

30,020

29

24

Beeline

4,189

4,116

AA+

AA-

23,250

25,254

http://brandirectory.com/league_tables/table/telecom_500_2011/index.php?page=1[06-12-2011 15:57:36]

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Brandirectory - The Global Banking 500 League Table

SFR

4,101

AA+

11,395

27

telenor

3,918

3,813

AA-

A+

21,036

30,354

32

28

Bell

3,702

3,364

AA

AA-

31,136

31,921

33

Airtel

3,686

3,159

AA-

AA

28,861

27,737

34

Nokia Siemens Network

3,664

AA

11,147

35

46

Rogers

3,643

2,344

AA+

AA

30,564

24,928

36

BlackBerry

4,362

4,122

AAA-

AAA

19,898

25,859

37

36

Sprint

3,535

2,843

AA

AA-

22,929

27,159

38

32

Alcatel-Lucent

3,461

2,967

A+

8,991

7,787

39

34

MTS

3,458

2,869

AA-

AA-

22,902

18,054

40

29

Claro

3,447

3,334

AA-

A+

48,698

84,020

41

Comcast (telecoms only)

3,402

AA+

25,240

42

124

Sony Ericsson

3,165

3,697

A+

A+

14,431

24,415

43

Etisalat

3,002

2,607

AA-

AA

19,563

21,525

44

HTC

2,970

16,529

45

31

Telcel

2,930

3,069

A+

46,379

84,020

46

35

T-Systems

2,916

2,847

AA-

A+

13,833

140,069

47

37

Virgin media

2,901

2,808

AA-

A+

16,249

14,541

48

42

Qwest

2,794

2,463

AA-

AA-

22,417

19,416

49

48

SK telecom

2,651

2,282

AA

AA

15,865

15,381

50

39

Qualcomm

2,632

2,781

AA-

AA-

62,606

63,896

30

31

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http://brandirectory.com/league_tables/table/telecom_500_2011/index.php?page=1[06-12-2011 15:57:36]

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