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APRIL 2011
VOL 2, N O 12

INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS

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Error Analysis: Learning Articles and Prepositions among Secondary School Students in Pakistan
Nasir Ahmad Ph.D (Scholar). Ph.D Scholar, Foundation University Islamabad

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Zahra, S. A. (1987), "Corporate strategic types, environmental perceptions, managerial philosophies, and goals: an empirical study," Akron Business and Economic Review, Vol. 18, pp. 64-77.

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Uddin, A. M. (2001), Globalisation and Competitiveness of Bangladesh s Small scale

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APRIL 2011
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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS


Dr.Maqsud Alam Bukhari Principal Foundation University Islamabad Shafqat Hussain Ph.D Scholar, Foundation University Islamabad

Learning a second is a challenging experience for learners. In the process of learning a second learning students makes errors or mistakes. Hendrickson (1980) observed that it is virtually impossible to avoid errors when learning any new skills, particularly when leaning a foreign language. It means errors are natural for learners and it is important for second language learners as cadling (2001) claims that learner s errors are potentially important for understanding of how the second language is acquired. Olasehide (2002) also maintains that learner s errors are unavoidable and necessary for learning. So errors are not bad but it is a proof that learning is taking place as Broughton (1994) argued that the errors he make are to be seen as a sign that learning is taking place. Error analysis is significant for learners and teachers as Hasyin (2002) observed that errors are advantageous for both learners and teachers. It provides information to the teachers on student s errors. This helps the teachers in three ways, firstly to correct their errors, secondly to improve their teaching and thirdly to focus on those area that need reinforcement. Coder (1967) described that analysis of learner s errors provide insight into the innate nature of learner s learning system and process of language teaching. ___________________________________________________________
*The authors are a PhD scholar (Education) at Foundation University Islamabad **The writer is Dean/Chairman, Foundation University Islamabad

English is a popular language in Pakistan and a gateway to success and better career option. It is the second compulsory language in Pakistan and it is taught as a compulsory subject from class 1 to graduate level. Teaching English as a second language is a difficult task as Wilkins (1972) pointed out that teaching English to the students from different background are almost universally difficult for learners.
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INTRODUCTION

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Abstract The present study was conducted to investigate the errors of Pakistani school students in prepositions and articles. The main focus of the study was to analyse the errors of students in articles and prepositions. The sample of the study was comprised of 100 randomly selected students from government secondary schools of Khyber Pukhtunkhwa. The instrument used in the study was the essays written by 8th class students in their annual examination. The annual examination papers in the subject of English of the sample population were collected from the school record. The errors committed by the students in the use of preposition and articles were identified and counted in frequencies while writing essays on different topics. The main findings of the study were; Secondary school students faced more difficulties in learning prepositions as compare to articles; Secondary school students faced more difficulties in learning prepositions of time; Secondary school students were confused while using preposition in their writings; Secondary school students faced more difficulties in learning indefinite articles and omit articles in their writings. Key words: Error Analysis, Articles, Prepositions

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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS

Articles Total

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Prepositions

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The students in Pakistan commit errors while learning English. As Rahman (1999) pointed that Pakistan is perhaps the most backward country of south Asia in the field of linguistics. Hence there is a need to analyse the errors of students to provide help to those who learn and teach English as second language. This study was designed to investigate the errors of Pakistani school students in prepositions and articles. This will provide an insight and means to second language teachers and learners to recognize the importance of error analysis in English as a second language. METHOD The sample of the study was comprised of 100 randomly selected students from government secondary schools of Khyber Pukhtunkhwa. The instrument used in the study was the essays written by 8th class students in their annual examination. The annual examination papers in the subject of English of the sample population were collected from the school record. The errors committed by the students in the use of preposition and articles were identified and counted in frequencies while writing essays on different topics. RESULTS Table 1 Total number and percentage (%) of errors among secondary school students on the measure of prepositions and articles Variables No. of Errors percentage (%)

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56.94 43.06 100

Table 1 show that the total no. of errors made by secondary school students was 353. Out of which (201) 56.94 % was observed in prepositions and (152) 43.06 % was observed in articles. This shows that secondary school students faced more difficulties in learning prepositions as compare to articles.

Table 2 Percentage (%) of errors among secondary school students on the measure of prepositions Types of prepositions No. of Errors percentage (%)

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APRIL 2011
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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS


Prepositions of time Prepositions of place Prepositions of direction Total 115 41 45 201 57.21 20.39 22.39 100

Insertion Confusion Total

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Types of errors

No. of Errors

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Table 3: Percentage (%) of types of errors among secondary school students on the measure of prepositions percentage (%) 21.39 8.46 71.15 100

Table 3 shows that the total no. of errors made by secondary school students on the measure of prepositions was 201. It was observed that (43) 21.39 % was omission errors, (17) 8.46 % was insertion errors and (141) 71.15 % was confusion errors. This shows that secondary school students were confused while using preposition in their writings.

Table 4: Percentage (%) of errors among secondary school students on the measure of articles Types of articles No. of Errors percentage (%)

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201

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Table 2 shows that the total no. of errors made by secondary school students on the measure of prepositions was 201. Out of which (115) 57.21 % was observed in preposition of time, (41) 20.39% was observed in preposition of place and (45) 22.39 % was observed in preposition of direction. This shows that secondary school students faced more difficulties in learning prepositions of time.

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Indefinite articles Definite articles Total 127 25 152 83.56 16.44 100

Table 2 shows that the total no. of errors made by secondary school students on the measure of articles was 152. Out of which (127) 83.56 % was observes in indefinite articles and (25) 16.44 % was observed in definite articles. This shows that secondary school students faced more difficulties in learning indefinite articles. Table 5: Percentage (%) of types of errors among secondary school students on the measure of articles

Omission Insertion Confusion Total

80 29 43

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No. of Errors

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percentage (%) 52.63 19.08 28.29 100

Table 5 shows that the total no. of errors made by secondary school students on the measure of articles was 152. It was observed that (80) 52.63 % was omission errors, (29) 19.08 % was insertion errors and (43) 28.29 % was confusion errors. This shows that secondary school students omit articles in their writings. DISCUSSION This study was designed to investigate the errors of Pakistani school students in prepositions and articles. The main findings of the study were; the secondary school students faced more difficulties in learning prepositions as compare to articles, the secondary school students faced more difficulties in learning prepositions of time and were confused while using preposition in their writings. The secondary school students faced more difficulties in learning indefinite articles and they omit articles in their writings. The findings of the study that the secondary school students faced more difficulties in learning prepositions and the secondary school students faced more difficulties in learning prepositions of time and were confused while using preposition in their writings. This shows that prepositions were not properly taught when they were first introduced and there are no rules to govern their usage. These finding was supported by Cele-Murcia (2001). She observed that non native speakers of English tend to have three types of errors with prepositions: choosing the wrong preposition, omitting a needed preposition and using an extra preposition where one is not needed. However, onike(2007) observed that The overall students performance in the use of preposition was rated good and this indicates students good knowledge of prepositional rules.
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APRIL 2011
VOL 2, N O 12

INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS

The finding of the study that secondary school students faced difficulties in learning articles because their native language lacks the system of articles. This finding was supported by Kimizuka (1967). He observed that article usage is one of the greatest problems for the Japanese learner is vividly revealed in the high frequency of mistakes, the highest of all the structural items. RECOMMENDATIONS In the light of the findings of the study the following recommendation were made: i. All the three types of preposition should be taught systematically. ii. The articles should also be taught systematically. iii. The teacher should improve their teaching technique by preparing systematic material. iv. The learning of prepositions and articles should be sufficiently re-inforced.

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APRIL 2011
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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS

REFERENCES Broughton, Geoffrey. Christopher Brumfit., Roger Flavell., Peter Hill., & Anita Pincas. (1994). Teaching English as foreign language. New York. Routledge Kegan Paul limited. Cadling, R.B. (2001). Vocabulary and Language Teaching. New York. Longman Inc. Corder, S. P. 1967. "The significance of learners errors . International Review of Applied Linguistics 5(4) 161-169 Hasyim, sunardi (2002). Error Analysis in the teaching of English. A Biannual Publication on the Study of Language and Literature (4)1, 62-74. Retrieved from http://puslit2.petra.ac.id/ejournal/index.php/ing/article/view/15485 Kimizuka, S.(1967).Teaching English to Japanese. Los Angles: Anchor Enterprises. Onike, Rahaman..(2007). Analysis of Errors of Preposition In the Learners Use of English In Second Language Situation. Retrieved from http://searchwarp.com/swa129884.htm Olasehinde M.O. (2002): Error Analysis and Remedial Pedagogy in Babatunde S.T. and D.S Adeyanju (eds) Language, Meaning and Society: Ilorin, Itaytee Press and Publishing Co. (Nigeria) Wilkins, D.A.(1972). Linguistics in Linguage Teaching. The MIT press. Massachusetts. Rehman, Tariq.(2002). Language, Ideology and power: Language learning among the Muslims of Pakistan and north India. Karachi. Oxford university press.

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APRIL 2011
VOL 2, N O 12

INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS

Consumer Brand Choice in a No-brand Awareness situation of low involvement Products


Mohammad Ismail Soomro Assistant Professor Department of Business Administration, Shah Abdul Latif University, Khairpur, Pakistan Muhammad Masihullah Jatoi Assistant Professor (Corresponding author) Department of Business Administration, Shah Abdul Latif University, Khairpur, Pakistan Dr. Rahman Gul Gilal Assistant Professor Department of Business Administration, Shah Abdul Latif University, Khairpur, Pakistan Abstract

Key words: Low Involvement, Un-Awareness, Buying Decision, Quality, Price, and Packaging. 1. INTRODUCTION

There are numerous reasons to buy a brand in a given situation, but our objective is only to study the behavior of the consumer regarding his or her purchasing attitude by examining the significant and dominant reasons of buying a particular product in a given situation. A lot of controversies are arising while looking into the literature regarding the consumer choice decision , whether the decisions are based on some attributes of the product like quality, price, brand credibility, or on the basis of consumer attitude and intention, advertising, group influences, innovations, and brand loyalty, or the decisions are made on the ground of brand awareness.

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The purpose of this paper was to examine and ranking the dominating factors influencing consumers purchasing decision in an un-awareness situation to buy a low involvement product. 204 undergraduate students or subjects were selected by convenient sampling procedure; those participated in experiment on two categories of products (pen, and sun-block) to identify the dominant reason to buy any selected brand. Non-parametric tests of Friedman and Kendall.W s rank tests were applied. The frequency tables and mean ranks of each variable showing the percentage of the respondents who rank the variable as first, second, and third reason to purchase a brand. The model identified that among from all of the six variables; the quality of a brand is the first and dominant factor to choose a brand, while price and packaging are considered as second and third reasons to make choice for a brand respectively.

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