MBA Cell: +1 404 731 5219 Executive Profile Internationally educated, innovative Brand Marketing and Integrated Communicatio

ns Expert with proven strategic marketing, communications, and people management skills developed during 8 years experience with The Coca-Cola Company. Resultsdriven and always striving for new ways to achieve exceptional business performa nce. Excels in managing global projects, markets, and cross-functional teams. Hi ghly articulate and persuasive team builder, able to motivate and inspire, thus builds long term sustainable growth. Proven track record of growing revenues, va lue market shares and building brand awareness / equity. Highly mobile, willing to relocate. Core Competencies Strategic Brand Marketing Management * Integrated Marketing Communications * Rev enue, Profit & Share Growth * Competitive Intelligence & Market Analysis * Produ ct Development & Launches * P&L & Budget Management * Strategic Partnership Nego tiations * Brand Asset Development (Music, Fashion, Gaming) * Digital Marketing * People Management & Development Professional Experience Since 2003 The Coca-Cola Company The world's most valuable brand (worth circa $70 billion). Worldwide revenues of 32$ billion. Since 03/10 The Coca-Cola Company, Global Marketing, Corporate Headquarters, Atl anta, Georgia, USA Global Integrated Marketing Communications Manager * Led strategic and creative development of global teen recruitment campaign 201 1 for brand Coca-Cola whilst developing the asset "music" for the brand. The cam paign is currently being rolled in 50+ countries. * Currently leading global development of Coca-Cola Zero integrated marketing co mmunications campaign. * Defined and established process for developing global integrated marketing com munications campaigns at The Coca-Cola Company. 2003-2010 The Coca-Cola Company, Coca-Cola GmbH, Berlin, Germany 07/07 04/06 07/05 06/03 03/10 06/07 03/06 06/05 Senior Brand Manager Coca-Cola light & Coca-Cola Zero Brand Manager Coca-Cola Zero Brand Manager Coca-Cola light Junior Brand Manager Coca-Cola light

Responsible for strategic brand and portfolio management (incl. business plannin g and full budget responsibility) of German light Colas portfolio, consisting of Coca-Cola Zero, Coca-Cola light, Coca-Cola light Plus, and Coca-Cola light caff eine free. The portfolio makes up 17% of the total company volume and approximat ely one quarter (24%) of the company's gross profit. In terms of marketing inves tment comprises 23% of total company marketing spend. Coca-Cola Germany is the s ixth largest market worldwide. Coca-Cola Zero * Directed to launch a new brand that recruits and retains young men in the Coca -Cola franchise. * Led launch of Coke Zero in July 2006 to become the most successful & largest l

aunch in the German market since the launch of Coca-Cola light in 1983. * Exceeded sales launch targets in Yr 1 by 33% and in Yr 2 by 53%. Yr 3 & 4: Sti ll growing by circa 7%. Coca-Cola Zero in Germany today has the highest volume i n Europe. * Surpassed Yr 1 market share target by 13% and in Yr 2 by 39%. Current share: 1 4% in light Colas. * Achieved 95% brand awareness within 1 year & 50% advertising awareness within only 2 years. * Realized high and increasing equity key image indicators. Ranked among top 3 m arkets in Europe in terms of equity development. Within Coca-Cola Company role m odel of consistent and successful brand development. Stands for "cool brand" and "offers something different compared to other brands". * Secured major product awards including: - Creative: Cannes Silver Cyber Lion 2008; Euro EACA Effie Award (Gold). - Retail: Bestseller 2006 (Rundschau f. d. Lebensmittelhandel); Newcomer 2006 (G etrankezeitung); HIT 2007 (Lebensmittelpraxis); TOPSELLER 2007 (Getrankezeitung ); Top Brand 2008 (Lebensmittelzeitung). - Consumer: Product of the Year 2007 (Lebensmittelpraxis). * Responsible for development of an integrated communications campaign that was used by 15+ countries and significantly drove key equity indicators. * Developed highly innovative branded video game to be used during UEFA EURO 200 8 campaign (European Soccer Championship). Results: - Used by 20+ markets worldwide - Won numerous awards - Online visits during 3 months 334% above plan - Extraordinary length of stay on site: 7:48 minutes (12% above - challenging plan) * Negotiated powerful brand partnerships with Volkswagen, Microsoft, Electronic Arts, James Bond. * Promoted continuous strategic use of new media: Facebook site, partnerships wi th YouTube, etc. Coca-Cola light * Brand Management of the third largest brand in The Coca-Cola Company, German D ivision. * Led product development of Coke light Plus Lemon C (with vitamin C), a functio nal line extension. Lemon C is a unique product worldwide. * Led development of the asset 'fashion' for the brand by conducting strategic p artnerships with designers & photographers (Karl Lagerfeld, Zac Posen, Manolo Bl ahnik, Ellen von Unwerth) & IMG Fashion Week. Bartered significant media value w ith TV stations by delivering unique content. Results: - Over 400 Mill. PR contacts resulting in 1.7 Mill. Euros of media value. - Significant increase of awareness of Coke light fashion engagement among femal e target group (from 29% to 35%). - Word of mouth advertising in (international) fashion & insider blogs. - 380,000 visits in 6 weeks. - Positive impact on brand perception from 60% to 66%. - "Coke light inspires me to be the way I am" (positioning) from 23% to 31%. * Reduced cost of long established experiential marketing programmes by 70% by i ntroducing a new, more cost-efficient concept and by changing Company agency mod el that is still valid today. * Defined Coke light caffeine free to be a retention brand to keep 40+ consumers in the portfolio. Secured 2 Mill. Euros of marketing funds to support the varia nt for the first time based on a new positioning. Subsequently developed commun ications campaign (TV, Print, PR). Leo Burnett, London, UK 03/03 - 05/03 Account Manager Philips Irons Education

09/00 - 05/02 Master of Business Administration (Major: Marketing Management) Lubin School of Business, Pace University, New York City, USA 09/97 - 05/00 Bachelor of Arts (Honours) in Business Communication University of the Arts, London, UK Languages German (native); English (fluent); French (intermediate); Spanish (basic)