Vous êtes sur la page 1sur 4

Kenneth R Windsor Executive-Level Management: Senior Director Global Brand Strategy kw116536a@westpost.

net San Francisco +1 415 992 7077 London +44 7966 927 147 Highly accomplished brand strategist with deep implementation experience in dive rse global markets. Proven ability in developing powerful B2C and B2B brand and marketing communications for global corporations including Novartis, Vodafone, Norsk Hydro, Caterpillar and Schlumberger. 20 years experience invigorating mana gement and corporate culture through brand-driven internal engagement and reshap ing customer perception through effective corporate, CSR and environmental commu nications. Focused on building greater brand awareness and leadership skills int ernally that translate into market leadership. Trusted advisor to senior managem ent on brand-related issues. Brand Strategy * Marketing Communications * Brand Engagement * Brand Architectur e * Implementation Metrics * CSR & Environmental Communications * Agency managem ent * Corporate Messaging * Brand Training * Internal Communications * Recruitm ent Communications * Leadership Development Training Professional experience ________________________________________________________________________________ _________________ BrandAdvocat * London, UK * 2003 - Present Global brand strategy consultancy focused on developing transformative brand man agement skills among senior executives in European-based multinationals Founder Director Spearheaded strategic brand development, training, mentoring and communications programs for clients in the UK, Norway, Romania, Israel and Qatar including Shoz u, Det Norske Veritas, Telenor, Kverneland, Nordea, Nice Systems, Magic Software , Romtelecom and Qatalum. Partnered with leading global agencies including Bosto n Consulting Group, Siegel & Gale, Landor Associates, Edge Consulting and others . Key accomplishments o Led management team in strategy development and training for Qatalum, world's largest aluminum plant o Built marketing-focused storytelling program for Det Norske Veritas, a global risk management company o Supported transition management team on brand evolution at Romtelecom, Romania 's largest company o Developed recruitment communications for Telenor, Norsk Hydro and Det Norske V eritas o Established communications training program for Kverneland, a pan-European far m machinery firm ________________________________________________________________________________ _________________ Norsk Hydro ASA * Oslo, Norway * 2003-2010 One of Scandinavia's major industrials and third-largest integrated aluminum sup plier in the world. Brand Strategist / Advisor to Chief Communications Officer and Head of Brand Man agement Led brand strategy development that transformed the business and culture of this Global Fortune 500 company. Shaped communications programs for global markets r aising awareness and investor confidence. Invigorated line managers through bran

d-training seminars. Enabled communications team to build credibility with senio r managers. Developed brand management content for CEO, CCO and key management f orums. Key accomplishments o Facilitated $1bn sale of polymers business to Ineos through rebranding of this business o Shaped communications that catapulted home market reputation from #7 to #3 in 12 months o Mentored, managed and wrote company's climate communications strategy o Advised CEO at brand launch to the company's top 200 managers and during yearlong rollout program o Conducted brand training for LOBs, including building systems, polymers and co mmunications management o Developed key communications for corporate centennial program o Launched technology engagement recruitment program at one of Norway's largest universities o Established and managed communications for Hydro's Innovations Award for four years o Commissioned and produced 10 corporate films ________________________________________________________________________________ _________________ Siegel & Gale * London, UK * 1989-2003 Leading international brand and communications agency, part of the Omnicom Group . ________________________________________________________________________________ _________________ Managing Director, EMEA * 2002-2003 Led business development and client relationship management reporting to Group C EO. Managed team of 50+ with focus on major European and Israeli clients. Handle d European transition management during sale of business to Omnicom in 2003. Key accomplishments across 14 years o Secured more than $20m in brand and communications assignments in 19 countries o Launched 12 telecom/mobile brands in 6 countries including Australia, Czech Re public, Egypt and Poland o Led brand assignments with over 10 global Fortune 500 companies including BP, Novartis and Nortel o Invited to speak at 12 industry events and management forums on key brand issu es. ________________________________________________________________________________ _________________ Managing Director, Tel Aviv * 1999-2003 Established Tel Aviv office, developed local competency, drove sales and coordin ated resource use with London office. Nurtured client relationships at executive level and project managed key accounts. Worked with local technology start-ups to identify brand skills needed for success. Key accomplishments o Secured more than $5m in local brand and communications assignments including Bank Hapoalim (Israel's largest bank), Strauss-Elite (Israel's largest food cong lomerate) and El Al Israel Airlines o Led successful brand engagement programs with management teams in high tech co mpanies including Radware, Celcom, Camelot and others o Invited to speak at Israel's first Business & Society conference, sponsored by leading business daily

________________________________________________________________________________ _________________ Executive Vice President & Client Relationship Director, EMEA * 1996-2000 Grew core teams around major client assignments. Managed overall agency project management, co-led (with Managing Directors) strategy methodology and implementa tion. Coordinated global business development with US offices. Key accomplishments o Led European component of brand programs for Caterpillar, Schlumberger, Nation al Semiconductor o Launched Europe's fastest growing mobile brand, Era GSM, Poland and Europe's m ost profitable, Eurotel, Czech Republic, creating national brand giants that att racted the attention and takeover by global players o Managed brand architecture research program for Europe's largest medical produ cts company, B|Braun ________________________________________________________________________________ _________________ Executive Creative Director, EMEA * 1989-1996 Led creative brand and communications assignments for Global Fortune 500 compani es in EMEA HQ. Managed and nurtured creative team of 30+ designers. Co-led busin ess development in the Middle East and Eastern Europe. Key accomplishments o Developed communications program for city of Beirut to support $150m GDR aimed at global investors o Led brand identity program for Kingdom of Saudi Arabia's downstream oil busine ss - Samarec o Launched brand programs for successful dual-exchange demerger IPO for Clariant o Created brand identity for Novartis, at the time the world's largest merger be tween two pharma giants. Early Career ________________________________________________________________________________ _________________ Founder Partner * Metamark, Tel Aviv, Design and corporate identity firm * 19871989 Chairperson, Design Department * Bezalel Academy of Art & Design, Jerusalem * 19 87-1988 Design Director * Landor Associates, New York, Leading international brand agenc y * 1984-1987 Design Director * Progressive Architecture, Stamford CT,. Leading architectural journal *1983-1984 Education ________________________________________________________________________________ _________________ Master of Fine Arts, Cranbrook Academy of Art, Bloomfield Hills, Michigan Bachelor of Science, Bezalel Academy of Art and Design, Jerusalem, Israel Bachelor of Arts, BA, Westmont College, Santa Barbara, California Successful track record of brand management in: ________________________________________________________________________________ _________________ Abu Dhabi, Angola, Australia, Austria, Bahrain, Belgium, Canada, China, Cyprus, Czech Republic, Denmark, Dubai, Egypt, Estonia, Finland, France, Fujirah, German y, Greece, Hungary, Indonesia, Israel, Italy, Kuwait, Lebanon, Netherlands, Norw

ay, Palestine, Poland, Qatar, Romania, Russia, Saudi Arabia, Sharjah, Slovakia, South Africa, Spain, Sweden, Switzerland, Turkey, UK, US.