Tamara Deschryver Mobile Phone: 619-507-6554 * td1183b58@westpost.

net Management, Marketing Emphasis on social media marketing Mission: Executing and contributing towards organization's communication goals by elevating the brand and gaining market share & profits. * Global marcom professional with 13 years of experience in developing and imple menting internal and external communications for an international manufacturer. * Resourceful and creative leader in web and print product launches, mentoring design teams, proactive liaison to customer and end user and sales, information technology and corporate brand departments. Conceptualize and manifest marketing campaigns that effectively reinforce and build brand images. * Effective with technical, conceptual and content development of sales-driving collateral and messaging. Proven ability to drive record-high marketing campaign response rates and execute successful product launches. Skills * * * * * * * * * Social Media Strategies Corporate Communications Creative Team Leadership Product Positioning & Branding Web & Print Content Development Managing Departmental Budget Development of Sales Collateral & Support Public & Media Relations Advertising

Selected Award Highlights Product Award (Worship Facilities magazine 2009, Residential Systems 2008, PC Ma gazine 2008) Corporate Employee Award (2004-Events, 2003-Extranet project, 1999-Events) Education Award (1990 Rotary Award, Excellence in Marketing) Professional Experience HITACHI AMERICA LTD, Chula Vista, CA - Hitachi America, Ltd a subsidiary company manufacturer in electronics and services catering to consumer and business to b usiness applications. Senior Marketing Communications Manager, 09/09 to 09/10 Manage corporate marketing and communications functions, overseeing up to a $1.5 M budget and up to 5 member team. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and trade show marketing. Selected Accomplishments: * Designed and executed a 3 step value partner program to facilitate with produc t launches, sales results increased by 50% within 18 months of launch. * Reduced marketing budget by maximizing the usage of viral communication campai gns. * Maintained and managed value add partnerships focused on education, soho, wors hip and government sectors. * Led and collaborated with Corporate Branding to reinforce new web and brand gu idelines while completing project 2 months in advance of actual target date.

* Increased online web traffic & subscribers by developing and implementing mont hly eNewsletter * Tracked and analyzed web traffic reports on bi-weekly basis to measure v alue of content, Keyword hook, hyperlink interest and maintained less than 2% unsubscribe rate. * Increased total number of subscribers by 20% via online registration, tr ade shows and online promotions. * Reduced departmental expenses by 30% due to the continual downsizing and econo mic factors. * Led market launch of 100 new products. Identified competitor's positioning, re searched new communication outlets via public relations and shows in collaborati on with sales team and created campaigns generating profit in annual sales. Tamara Deschryver Page 2 * Phone: 619-507-6554 HITACHI HOME ELECTRONICS AMERICA , Chula Vista, CA subsidiary of Hitachi America , Ltd manufacturing consumer electronic products. SENIOR MANAGER, ADVERTISING, 08/07 to 09/09 Managed and maintained brand and corporate messaging. Leveraged and collaborated with Corporate and VPs to position and increase overall services and brand awareness through co st effective yet turnkey marketing strategies. Selected Accomplishments: * Led efforts to increase brand awareness for Consumer Electronics in 2008 throu gh TV, print and online ads. * Turned around and improved department efficiencies, productivity and morale th rough effective leadership. * Managed a budget of up to $12M and reduced overhead expenses by 50%. * Doubled public relations coverage by reinforcing and promoting case study via web on eNewsletters. * Promoted to lead marketing efforts singlehandedly for 8 months following divis ion's major downsizing initiative. Diverse scope of responsibilities encompassed agency relationship management, processing invoices, public/media relations, pr oduct marketing and advertising for multimedia products, print and online market ing collateral development, media buying and tradeshow events to support busines s growth in North America, Canada and Latin America. * Hired and managed team, as well as vendors of graphic design, photography and print production services. Planned and coordinated quarterly sales meetings. ________________________________________ HITACHI AMERICA LTD, Brisbane, CA - Hitachi America, Ltd a subsidiary company ma nufacturer in electronics and services catering to consumer and business to busi ness applications. Senior Manager Marketing Communications 04/05 to 07/07 Manager Marketing Communications 10/00 to 03/05 Senior Marketing Communications Specialist 04/1999 to 09/00 Marketing Communications Specialist 10/1997 to 03/1999 Managed all promotional & logistical arrangements related to events & shows; int ernal and external programs. Designed and coordinated bimonthly direct mail cam paigns to support the Multimedia sales team. Updated data sheets, product guides and training manuals. Researched and compiled marketing reports for sales manag ers. Selected Accomplishments: * Developed & implemented company's only online "Survival Show Guide". * Authored 2 White Papers for Hitachi Marketing in North America and a Global Ma

rketing white paper. * North America sales jumped 30% from 2000 to 2005 and Latin America sales surge d 50% from 2003 to 2005. * Hired and managed Latin America PR firm resulting in over 20+ brand placement per month in the trade and consumer publications. * Coordinated high-level alliance meetings and created customized marketing plan s with key strategic customers at various locations nationwide. * Bolstered brand awareness and increased market share from "other" category to top 3 overall. Technology Software: CS2, SAP,MS Office, Vista (Word, Excel, PowerPoint, Outlook, Access),M AC,

Tamara Deschryver Page 3 * Phone: 619-507-6554 Education Internet Marketing Communications Marketing San Jose State University, California

Business Management Pasadena City College, California Courses included: Marketing Buying and Selling, Product Management Vesalius College Affiliations Membership: National Association of Professional Women 2011-2012, Cambridge Who' s Who VIP Member-2008-2009, Cambridge Who's Who Member-2007 Trade Associations: Intl Communications Industries Association, National Compute r Council Education, Brussels, Belgium

Referrals and Portfolio Available upon Request