Troy Mills 1393 Oak Avenue Carlsbad, CA 92008 Cell: 619.246.2444 E-Mail: tm1400782@westpost.

net PROFESSIONAL PROFILE With a career emphasis on positions related to professional sports, my experienc e includes 25 years of work in radio, broadcast and cable television, Internet a nd print. My roles include advertising sales and promotions; corporate sales and media relations; magazine publishing; television producing and writing; on-air radio and TV talent. SUMMARY OF SKILLS Manage a staff and sell advertising for print, radio, broadcast and cable televi sion. Plan, schedule, manage and obtain corporate sponsorships and promotions for game day operations of professional sporting events. Extensive experience working with local retailers, "mom and pop shops", and loca l ad agencies; large advertising agencies such as Initiative Media; and national rep firms such as NCC Media. PROFESSIONAL EXPERIENCE Wheelhouse Media - Carlsbad, CA (2006 - Present) Owner, Director of Advertising Sales Oversee all phases of several publications, including our flagship, Carlsbad Mag azine. Contribute to decisions on editorial content, features and columns, graph ic design and generation of ad revenue. Manage an ad sales staff of 2-4 account executives. Sell print advertising for four-color, glossy community publications. Develop and maintain business primarily by prospecting, cold calling and buildin g relationships with mostly retail and professional service advertisers. Cox Media - San Diego, CA (2003-2006) Regional Sales Manager Sold cable television advertising primarily to regional and national advertising agencies. Managed 2-3 account executives at NCC, a national cable advertising sales repres entative firm. A large percentage of revenue was generated through selling advertising for San Diego Padres Baseball game broadcasts and ancillary programming, as well as ESPN Monday Night Football and several other sports networks. Midwest Television - San Diego, CA (1996 - 2003) KFMB-TV/CBS & 760 KFMB-AM Sales and Marketing Executive Sold broadcast television advertising for local CBS affiliate to local businesse s; regional and national advertising agencies. Key programming included San Dieg o Chargers and AFC Football. Sold on-line advertising: banners, buttons, links and promotions for web-sites a ffiliated with KFMB stations. Sold advertising and promotions for local news talk radio station; including gam e broadcast advertising and sponsorships for San Diego Padres Baseball.

Emphasis on 760 KFMB-AM presentations conveyed the power of active listening and personality-driven endorsements. San Diego Gulls Hockey Club (IHL) - San Diego, CA (1993-1995) Director of Corporate Sales & Promotions (1994-95) Sold corporate sponsorships for game day events and promotions for professional hockey team. Sold radio, in-arena, and game program advertising. Director of Media & Community Relations (1993-94) Wrote news releases, game day notes and provided in-game information to media. Scheduled and managed public appearances, promotions and fund raisers with playe rs and coaches. Rapid City Thrillers (CBA) - Rapid City, SD (1992-1993) Director of Media Relations & Marketing Wrote and created news releases, game day programs, media guide and game notes. Sold sponsorships for team-related and game day activities for professional bask etball team. Planned, scheduled and managed game day operations and entertainment. KVHP-TV/FOX - Lake Charles. LA (1989-1991) Sports Director Created and managed sports department for start-up television news operation. Anchored, reported and produced two daily weekday sportscasts. Performed play-by-play and color analyst duties for McNeese State University foo tball game broadcasts. Served as once-weekly guest co-host of sports talk radio show on KYKZ-FM. KGTV/ABC - San Diego, CA - (1986-1989) Sports Producer Coordinated production efforts of television news sports department. Report, wrote and edited for three daily sportscasts. EDUCATION University of San Diego - (1983-1987) Communication Studies, Bachelor of Arts Physical Education, Minor HIGHLIGHTS Named "Entrepreneur of the Year" by Carlsbad Chamber of Commerce (2005) for star ting Wheelhouse Media and launching fledgling community publication, Carlsbad Ma gazine. 2000 Co-Winner of Annual Sales Contest at KFMB-TV8 for reaching performance goal s based on new business, percentage increase, market share and promotions. 2004 and 2005 Cox Media San Diego Camy Award Winner for exceeding two million do llars in ad revenue sales. Invited to be Guest Speaker & Adviser at Sports Careers Seminar in San Diego, CA (1994) and Phoenix, AZ (1995). Won Associated Press "Best Television Sportscast" Award for West Region (1988). REFERENCES UPON REQUEST