KEVIN V.

MCQUEEN 1051 Hillsborough Chase * Kennesaw, Georgia 30144 (H) 678-581-2740 * (C) 404-392-6838 * SENIOR MANAGER / DIRECTOR: Direct / Online Marketing, Product Management Dynamic professional with history producing innovative business results, sales, and market share growth through development and launch of high-impact product an d marketing solutions in fiercely aggressive industries. * Create and transform concepts into high-return realities, spearheading strateg ic analysis, innovation, and plans. * Determine optimal way to engage target audiences, designing creative campaigns , collateral, and incentives. * Amplify visibility and market reach, leveraging leading-edge tools such as SEO and social media. * Increase opportunities and revenue streams, forging tactical client, referral, alliance, and partner relationships. * Maximize productivity with minimal costs, utilizing expertise in pricing, web, VAR, and SaaS / Cloud programs. Strategic Analysis & Planning * Branding * Business & Sale Development * Market Penetration & Expansion Multimedia Campaign & Program Development * SEO * Social Media * SaaS / Cloud Te chnology * Outsourcing Product Development & Launch * Communications * Alliances & Partnerships * Relat ionship & Team Building DATAMATICS GLOBAL SERVICES, Atlanta, Georgia (2010 - Present) Director of Business Development - Southeast US Formulate and execute strategic business development, sales, and marketing plans targeting Southeast US, as well as international web customers for Indian BPO a nd IT company. Design online and direct campaigns. * Built $5M sales channel funnel from ground-up within 6 months; currently close d $1.5M in TCV. * Identified and continually cultivate strategic business opportunities such as alliances and sales partners. * Designed robust TCO calculation tool; adopted by Senior Vice President as key component of overall North American marketing strategy. * Coordinated gathering and translation of technical requirements for data extra ction applications with customers and engineering including documenting and mana ging workflow. KVM INVESTMENTS, LLC, Atlanta, Georgia (2002 - Present) Director of Marketing and Sales Procure sales for document management and messaging services with multiple indus try leading vendors launching new integrated Fax/OCR applications for data extra ction. Serve as Product Specialist and Sales Overlay. Collaborate with customer and account teams. Act as Sales Project Manager including resolving customer app lication requirements issues with engineers and closing business. * Pioneered VAR business specializing in online marketing and affiliate programs . * Secured contracts as Principal Sales Agent for MCI, Premiere Global Services, and Emdeon FutureVision, LLC, growing loyal client and referral bases through di rect business development efforts. * Generated $20M in annual sales projections, performing strategic channel marke ting management activities including closing strategic partnerships with large p ublic companies. * Increased annual revenue by $4M in 1 year, selling and maintaining major accou

nt base. * Developed and managed multiple company websites such as FaxSolutions.us and oc rservicebureau.com; includes content management and online marketing, SEO, link campaigns, pay-per-click, and social media. ENTICENT, Atlanta, Georgia (2007 - 2008) Independent Contractor Provided strategic and tactical aid to media companies for driving web traffic w ith SaaS loyalty program. Identified and vetted business requirements. Conducted secondary strategic research. Provided wire frames and screen mockups to graphi c artist. Performed QA and UAT. * Managed seamless implementation of 2 major web functionality projects. * Participated actively in cross-functional teams building online slot machine a nd web reporting tool. * Planned and successfully managed 2 product launches. MCI / VERIZON, Atlanta, Georgia (2005 - 2007) Product Manager & Ovation Points Leader - Mass Markets (2006) Managed, promoted, directed, and controlled MCI branded unit specializing in pre paid phone cards. Analyzed potential vertical markets. Led new concept developme nt and product launches. Designed marketing and distribution strategies. Directe d development of all marketing collateral such as website, product releases, bro chures, advertisements, and PC presentations. Headed cross-functional teams incl uding Legal, Procurement, Product Development, IT, Engineering, and Sales depart ments. KEVIN V. MCQUEEN * Page 2 * km1201d64@westpost.net (Product Manager & Ovation Points Leader - Mass Markets, MCI / VERIZON, cont.) * Strengthened sales force, performing joint sales calls on key accounts, design ing positioning strategies for proposals, creating and conducting product traini ng, and designing sales promotions and incentives. * Patented application for new product, Interpreter Card; orchestrated launch fo r projected $80M service. * Created website for Interpreter Card, issuing vendor RFP, preparing design bri ef, integrating database and site, conducting keyword analysis, and defining sit e requirements. * Raised sales of prepaid phone cards by 25%, restructuring website using search SEO techniques. * Increased sales and visibility of existing products, performing channel focuse d management. * Conducted primary and secondary market research for new products, established networks, and instituted grass roots studies. MCI WORLDCOM, Atlanta, Georgia (2000 - 2002) Product Manager - SaaS Managed web-enabled outsourced fax solution, ImagePort Fax. Directed margin anal ysis. Updated cost model and pricing structure to align with service categories. * Improved competitive positioning, redefining product into service categories, and initiating price fencing. * Formulated 50% increase in margin contribution per transaction, instituting co mpetitive pricing. * Created 50% decrease in provision time, improving order processing. * Raised run rate 32% in annual revenue plan, initiating push/pull promotion to stimulate sales. * Designed innovative reporting spreadsheet, optimizing ability to view and trac k product revenue. Global Product Manager - SaaS Oversaw global launch of web-enabled call center product marketed as ASP, Web Ce

nter. Supervised multi-functional product strategy teams including product devel opers, engineers, and sales reps. Conducted sales demos in user GUI. Provided re venue forecasts and capacity plans. * Strategized global deployment, conducting and interpreting primary and seconda ry market research. * Designed tactics for feature sets and coordination of platform enhancements wi th engineers. * Composed content for technical collateral. * Coordinated with Global Product Managers to stack rank product requirement lis t. BLIMPIE SUBS AND SALADS INTERNATIONAL, Atlanta, Georgia (1996 - 2000) Senior Brand Manager Conceptualized, implemented, and directed new company brand identity for global chain with $520M in annual sales. Conducted product line research and developmen t. Managed operational systems. Oversaw outsourcing. Formulated marketing strate gy including merchandising strike points, pricing, promotions, advertising, and packaging. Supervised graphic designers, architects, interior designers, copywri ters, art directors, and photographers. Performed conjoint analysis surveys, tes ting pricing feasibility and preferences. Coordinated distribution channels. Int egrated regional strategies with nationwide ad agencies. * Doubled and tripled system AUVs; 1st store set company record for weekly sales volume. * Reduced labor costs 3 to 10%, while increasing profitability range factor from 2.0 to 4.0. * Recognized as industry expert on co-branding and integration techniques used t o maximize operational efficiency; received President's Award, and frequently sp oke at professional conferences. Brand Manager Contributed to numerous national programs for projects and proposals. Developed new products including pricing, POP materials, and promotions. * Added $13M in new sales in 1st 18 months, designing 5 new products. * Increased sales ~50%, designing 26-week marketing program template for stores. * Launched 8 new national markets, negotiating with supply chains. * Pioneered stage gate system for new product testing. EDUCATION, PROFESSIONAL DEVELOPMENT & HONORS Master's Certificate in Internet Marketing (in progress), University of San Fran cisco MBA Marketing Coursework, Colorado Technical University Bachelor of Science: Hotel and Restaurant Management, Minor in Business, Univer sity of Tennessee Marketing Management Certificate * Business Administration Certificate Verizon Patent Award * Verizon Ovation Leader Mass Markets 2P Employee of the Year Nomination * President's Award for Excellence