ADALBERTO OBREGON, MBA 3890 Sipes Lane, Unit# 15 | San Diego, CA 92173 | (619) 206-7522 | ao12080e2 @westpost.

net SUMMARY OF Invaluable s, develop ve revenue QUALIFICATIONS leader with exceptional sales and service skills to build new busines a high performance sales force, and create technical solutions to dri generation across multiple product lines.

Accomplished sales executive with 12+ years of experience developing and executi ng forward-thinking sales and customer service strategies that have consistently increased brand recognition, quality metrics, sales revenue, and profitability. Expertise in staff development and retention, budget forecasting, customer serv ice, client management, quality assurance, product training, and performance man agement. Highly customer-centric with excellent relationship building skills as evidenced by consistently achieving new business development objectives for a multibillio n-dollar telecom. Excel at organizing and setting up diverse organizational prog rams, troubleshooting employee issues, and taking adverse situations and making them positive. Bilingual in Spanish and English with experience marketing to div erse multi-cultural channels. New Market Development Strategic Market Planning Sales Cycle Management Territory Management Sales Force Development Key Account Expansion Competitive Analysis Sales Forecasting Contract Negotiations Budget Development Market Penetration Team Leadership

PROFESSIONAL EXPERIENCE AT&T INC., San Diego, CA / Riverside, CA 2001 - Present Sales and Customer Service Team Leader (2008-Present) and (2005-2006) Charged with driving sales of AT&T's residential products and services to the em erging California Hispanic market. Maintain a strong knowledge of all company pr oducts, pricing plans, promotions, and service features to protect/ collect reve nues and adjust customer accounts. Handle customer questions, complaints, and bi lling inquiries with the highest degree of courtesy and professionalism to resol ve issues with one call resolution. Key Contributions: * Introduced an office refresher (back-to-basics) training program that was ulti mately implemented in two sister district offices to improve performance and eff iciencies by more than 30%. * Consistently exceeded 100% of sales / service objectives by promoting strategi c products and recovering customer satisfaction through resolution of complex cu stomer escalations. * Effectively monitored the competitive landscape by gathering current marketpla ce information on pricing, new products, and service techniques to determine pro

duct positioning strategies. Call Center Manager (2006-2008) Directed day-to-day operations for a 18-employee, outbound call center. Planned for upcoming organizational needs and implement strategies in a proactive manner , ensuring client service levels and budgets were met on a consistent basis. Ove rsaw the sales, quality assurance, training, and management development function s of the center. Managed staffing levels and quality of service to meet business objectives and customer requirements. Key Contributions: * Partnered with the management team to coordinate associate issues and concerns to maintain a positive work environment to attract, motivate, and retain a high -performing workforce. * Identified training needs and created training programs that significantly imp roved sales skills and service while meeting quality requirements; recognized as champion for staff career development. (CONTINUED) ADALBERTO OBREGON - PAGE TWO (619) 206-7522 | ao12080e2@westpost.net

Administrative Staff Associate (2004-2005) Analyzed call center performance trends and works with clients to improve call c enter performance. Maintained steady call center performance for various program launches and training and initiatives. Coordinated cross-functional activities involving organization, supervision, staff scheduling, delegation of workflow, a nd quality control. Conducted meetings to keep staff current on any issues that required attention and resolution. Key Contributions: * Designed departmental strategies, systems, programs, and procedures to ensure each call center employee met the company's high standards for quality, producti vity and customer satisfaction. * Coordinated the implementation of the call center's new internal administratio n (Total View) platform that was instrumental in improving call center productiv ity and efficiency. Additional Experience at AT&T: Customer Service Representative, San Diego, CA (2001-2004) SAN DIEGO COUNTY HISPANIC CHAMBER OF COMMERCE, San Diego, CA 1998 - 2000 Assistant Director, Membership Hired on full-time following a one-year administrative internship to recruit and boost new membership. Organized bi-national business events within (San Diego-T ijuana B.C., Mexico) commerce organizations to create and promote opportunities for local and international business partnerships and encourage business growth via network resources and trading events. Key Contributions: * Increased membership database by more than 250%, growing the chapter from 200 to 500+ members through a broad range of events and promotional initiatives. * Restructured the SDCHCC member database and renewal process for existing membe rships in effort to reduce churn and customer loss.

CONSULTING ENGAGEMENTS Completed consulting projects for Toray Membrane and Solar Turbines in San Diego . Performed strategic segmentation, optimized the strategic portfolio, formulate d (revised) societal strategies, and presented the recommendations to the client s to increase market share in productivity in transnational environments. ACADEMIC BACKGROUND & PROFESSIONAL DEVELOPMENT Master of International Business Administration (2009) ALLIANT INTERNATIONAL UNIVERSITY - San Diego, CA Bachelor of Arts in International Relations (1997) UNITED STATES INTERNATIONAL UNIVERSITY - San Diego, CA Project Management Professional Certification (Spring 2011) TECHNICAL PROFICIENCIES Computer Applications - MS Word, Excel, Access, and PowerPoint Languages - Fluent in Spanish and English