2510 Highland Trail, Leander, TX 78641 ? (512) 415-5099 ?

SENIOR CORPORATE EVENTS & PROJECT MANAGER STRATEGIC PARTNER IN SALES ACQUISITION & MARKETING INITIATIVES Explosive success in the creation, strategy, development, and execution of progr ams and events; driving results in: REVENUE GROWTH * MARKET PENETRATION * BRAND LOYALTY * SERVICE EXCELLENCE Highly accomplished strategic event and project manager with over twenty years' experience in exceeding goals and expectations; offers big-picture vision, leade rship, and ingenuity to successfully drive brand awareness and loyalty, penetrat e Fortune 500 accounts, capture global market share, and accelerate revenue grow th. Broad background includes strategic program & event development, management, and execution for diverse range of business spanning corporate, small business, and non-profit entities. Solid reputation for delivering highest level of profe ssionalism, explosive results in driving ROI and account acquisition strategy, a nd tenacity to continually strive for better results - never settling for status quo. * Received first 'Dell Customer Experience Award' ...personally awarded by Mich ael Dell. * Led strategic account penetration and revenue growth initiatives ...serving a s crucial partner in business development efforts; delivering impactful face tim e, touch points, branding initiatives, and relationship-building opportunities a t events for sales force to firmly capitalize on. * Delivered 98% sales close ratio ... executing effective event management and strategy of 300+ global executive briefings annually. * Won numerous briefing program awards ...receiving recognition by the Associat ion for Briefing Program Managers for state-of-the-art design, development, and management of Executive Briefing Center. CAREER CHRONOLOGY IMPRESSIONS EVENT SOLUTIONS, Austin, TX 2000 - Present PRINCIPAL * STRATEGIC EVENT CONSULTANT * Provide consult to corporate, small business, and non-profit entities; drivin g strategy, management, and execution of over 300 events and programs for client s including key technology accounts Advanced Micro Devices, Dell Computer Corpor ation, Freescale Semiconductor, Lenovo, and Samsung. * Produced corporate events, private functions, meetings, conferences, training seminars, grand openings, and galas; overseeing associated suppliers and servic e providers to ensure seamless and successful execution, managing budgets of $10 K - $1.5M. * Execute upon strategy to deliver high-impact one-on-one face time, customer t ouch points, brand awareness/loyalty initiatives, and relationship building oppo rtunities; consistently driving business development opportunity and ROI on even t investment. * Make strong recommendation for program enhancements and improvements; providi ng keen insight, guidance, and direction on practices that best capture/capitali ze on face time and relationship building opportunities presented at events. * Took on challenging event strategy/management for retail, finance, technology , and healthcare clientele; further driving sales and marketing initiatives. * Drove brand credibility for health care client; strategically expanding natio nal conference presence to include facility tours, educational tour content, tra ined tour guides, and follow-up opportunities to capitalize on face time opportu nity.

DELL COMPUTER CORPORATION, Austin, TX 1989 - 1998 EVENT MANAGER, EXTERNAL CUSTOMER EVENTS, 1993 - 1998 * Took event strategy to a whole new level; successfully reaching key decision makers at global Fortune 500 companies. * Provide crucial counsel to executive leadership offering insight, guidance, a nd direction on the planning, development, and execution of high-impact high pro file events and programs; supporting revenue growth and account acquisition obje ctives. * Led event decisions to focus on opportunities that would provide the most ROI ; instituting best practice strategies to capture executive-level face time, int erest, and relationship building opportunities. DARLA NOVAK ? (512) 415-5099 ? * Initiated tracking program to define, measure, and analyze event ROI; gatheri ng sales cycle information six months out to determine effectiveness of various programs. * Trained, developed, and mentored multiple high performance teams; overseeing up to eight department heads and 225 staff members. * Launched highly successful programs and events (3 out of 4 still in existence today); driving profitable ROI and global account acquisition results: * Spearheaded development of a global Platinum Advisory Council; a three-day, C -level event still held today. * Pioneered delivery of a national Field Readiness Seminar (FRS); a national sa les training annual training program. * Executed event strategy for acquisition dinners hosted by Michael Dell; holdi ng eight intimate dinners annually. * Captured executive-level attendance at trade shows; innovating exciting Dellhosted events including private automobile museum tour complete with vintage car transportation. * Produced non-disclosure events at key industry conferences including PC Expo, Comdex, and FOSE; managing all aspects of customer disclosure for unannounced p roducts. * Overhauled presence and brand experience at CIO Conference; offering intimate , offsite executive-level dinners to provide impactful, one-on-one face time wit h key decision makers. * Negotiated and managed Dell's involvement at CIO Conferences; executing strat egy on presentation marketing/content/delivery, customer events, key speaker opp ortunities, and attendee access to further drive high-impact touch points. * Strengthened brand messaging; redesigning newsletters, marketing collateral, and advertisements; working closely with vendors and internal product groups on design, copy, and content to ensure accuracy and brand consistency in all promot ion materials. EVENT MANAGER, EXECUTIVE BRIEFING CENTER, Austin/Round Rock, TX, 1991 - 1993 * Executed event management and strategy of 300+ executive briefings each year; successfully driving 98% sales close ratio. * Won numerous briefing program awards from the Association for Briefing Progra m Managers in recognition of state-of-the-art design, development, and managemen t of center. * Served for seven years as member of the Association for Briefing Program Mana gers; providing continued strategic insight. * Personalized/customized briefing meetings; consulting with executive-level at tendees prior to event to fully discuss needs and uncover concerns and issues to be addressed at the event. * Co-managed development and design of Executive Briefing Center in Austin, TX, and build out of facility in Round Rock, TX. OTHER POSITIONS HELD, 1989 - 1991 Financial Analyst Assistant * Administrative Staff Trainer * Internal Events Coo

rdinator RECOGNITION AND AWARDS First recipient of the 'Dell Customer Experience Award' Personally awarded by Michael Dell, 1998 EDUCATION & PROFESSIONAL DEVELOPMENT Coursework n Business, Austin Community College, Austin, TX