Glendale CA 91208 Home: 818-548-1818 * Cell: 818-288-1391 ab122d0f4@westpost.net Profile A bilingual professional experienced in multicultural advertising and marketing who is on top of the game as a project manager and operations executive. With e xceptional management skills and the ability to see the big picture and apply sk ills to function in various capabilities. A true team player, dedicated to the job, creative, tenacious, flexible. Education University of Santo Tomas, Manila, Philippines. Bachelor of Arts, Major in Communication Arts Key Skills Skills: Account Management Project Management Executive Support Research Brand Management Consumer and Trade Promotions Print and Broadcast Production Event Management Direct Response Marketing Public Relations Computer Skills: MS Word MS Excel MS PowerPoint MS Outlook Typing Gold Mine, SalesPipeline CRM software Clients and Profit Who's Calling Experience Triad Mediaworks Company Glendale, CA 2003- Oct. 2009 Project Manager A track record in efficient planning, coordination, scheduling and implementati on of agency projects while ensuring delivery of premium service to clients. Be came a trusted assistant to the CEO known for "can-do" attitude, honesty, flexib ility and high-quality work. Highlights: - Spearheaded agency projects by planning, creating communications plan, schedu ling and effectively coordinating with agency departments, clients and vendors t o seamlessly implement advertising and marketing campaigns. Established strong internal and external relationships to gain support and effectively achieve resu lts. - Assisted the CEO in innovative marketing campaigns such as lead generation in the wake of declining agency business to sustain operation. - Worked closely with the CEO and entrusted to manage office in her absence. Pro vided timely output on all tasks assigned, including project and budget summary for clients, invoicing/ billing clients once a project has finished. Responsible for accounts payable and ensuring accuracy of billings from vendors. - Point person in all agency and client concerns. Answerable for solutions whene ver problem situations arise. - In-charge of administrative affairs, providing full range of clerical and admi nistrative support to the CEO and staff. - Earned highly favorable marks on performance reviews and client citations for account management excellence. - Ability to handle increase in work volume with a deliverable of accuracy and q uality; adept in learning and mastering new skills; with positive work ethic; an d commitment to providing unsurpassed service.
TRIVISION COMMUNICATORS INC. Manila, Philippines 1990- May 2003 S elf-employed
Highlights: * Responsible for the company's profitability and viability of operations in the wake of a weakening business environment by introducing the concept of diversification from an advertising agency into an events and public relations company. * Engaged in a hands-on task of overseeing the functionality of each agency depa rtment namely administrative, creative and accounts management. * Ensured client satisfaction by developing and implementing advertising and or marketing campaigns on a national scale that translated to increase in sales vol ume. * Spearheaded new business development to increase client base. SEMEXCO MARKETING CORPORATION Manila, Philippines 1986- July 1989 Brand Manager * Catapulted ZESTO JUICE DRINK (the #1 "Ready to Drink" juice drink in the Phili ppines) to its market leadership position in the juice drinks market by keeping all marketing mixes (product, place, price and promotions) and strategies in lin e with the consumers' wants and needs. * In-charged with the development of new products, product line extensions and m arketing of parallel lines. Worked closely with the manufacturing department in terms of product formulation, taste, and packaging. * Defined target markets, creating brand positioning, identifying unique selling propositions, pricing and gross profit computation for each brand handled to ac hieve bigger market share. * Maintained very close working relationship with the sales department. Prepared sales aides such as price lists and collateral for distribution to the outlets. Drew up the sales target to be cascaded to the sales department, per product, S KU on an annual basis, prepared and conceptualized sales-based promotions and in centives. * Coordinated stock requirement availability and packaging inventory with manufa cturing, kept track of the expiring stocks for immediate disposal, provided soun d recommendation for the improvement of the production process, product componen ts and other production matters affecting each brand's cost of goods and profita bility. * Maintained a close link with the field promotions group of "promo girls" and m erchandisers that served as feedback mechanism of product off-take and stocks in ventory. * Developed, conceptualized and implemented nationwide consumer and trade promot ions utilizing company manpower and resources.
STREET MARKETING CORPORATION Manila, Philippines 1984- 1986 Brand Manager Highlights: * Maintained UFC Banana Catsup as the market leader in the catsup industry in th e Philippines. Managed Sunkist Juice Drink and was responsible for the disposal of remaining inventory during its phasing out stage in the market. * Worked closely with the manufacturing company to ensure product quality, consi stency and development of new products such as tomato catsup and soy sauce. * Possessed full understanding about important trade channels to major and minor brands. * Worked closely with advertising agencies in the development of creative campai gns as per marketing directions. SOKA GAKKAI INTERNATIONAL USA VOLUNTEER WORK October 2003- PRESENT GROUP LEADE R
Actively involved in world peace efforts by helping Soka Gakkai International US A district members in keeping abreast of weekly and monthly events; Helps in pre paration of monthly meetings and activities with the objective of creating value in society as capable citizens while achieving world peace.