Russell Haglund 31 Hillcrest Drive * Pembroke, MA 02359 * (781)588-3709 HaglundConsulting@Gmail.

com Summary * * * * * * * * * * Comprehensive sales expertise/reputation National key account management Strategic retail marketing experience Partnership marketing development Sales VP of the Year Strong leadership skills Region of the Year (4 times) Analytical problem solver Proven ability to increase sales Extensive current top account contacts

Experience Haglund Consulting Group Pembroke, MA President (Jan 2010 - Present) Leader of startup toy/candy/sporting goods rep firm with incredible success and increased distribution. * Founded and established own rep firm. * Developed selling strategy for key retailers. * Presented and sold in products and programs within Toys, Sporting Goods, and C andy categories. * Traveled to current key account headquarters to maintain and build buyer/senio r management relationships. ThinkWow/WowWee Toys New York, NY VP Sales (Sept 2008 - Dec 2010) Initiated sales organization of start up division within WowWee Toys to major to y retailers. * Developed sales strategies for ThinkWow Division and communicated internally a s well as externally to rep groups. * Created impactful Supermarket and Drug pre-pack programs. * Initiated domestic buy program and retained distributor to fill. * Responsible for mass accounts - Walmart, Target, Toys R Us * Opened up specialty retailers such as Hobby Lobby, Michaels, AC Moore, Hot Top ic * Involved in product selection, pricing, and programs to all retail trade. Sababa Toys New York, NY Senior VP Sales (Jan 2007 - Aug 2008) Successfully led sales function of a $30MM company, managing three sales reps an d one business manager. * Sales and licensing responsibilities. * Orient production and planning, forecasting. * Grew business from $16MM to $30MM in two years. * Developed Target exclusive Fisher Price Classics program for Target "Time to P lay" section. * Hired, trained, and developed sales goals for new Rep groups. * Company acquired. RMH Consulting LLC. New York, NY VP Sales Lead Toys R Us & KB (1992 - 2005) Successfully founded and developed start up Rep Company. * Services offered - sales, marketing, forecasting, product planning, exclusive

programs. * Responsibilities included: Orient production and planning, forecasting. * Clients included Sababa Toys, Spin Master, and Bandai. * Recruited to lead Sababa Toys Sales division. Hasbro, Inc. Pawtucket, RI VP Sales TRU & KB (Mar 2005 - Jan 2007) Grew Toys R Us Business from $125MM to $300MM. * Managed staff of four reps, four admins, and one business manager. * Developed exclusive TRU programs and TRU private label. * Achieved or exceeded quota every year but one. Education Hiram Scott College Scottsbluff, NE B.S., Business Administration Account Contacts TRU TRU Express Target Kmart CVS Walmart Walgreens T.J. Maxx Barnes & Noble Michael's Hobby Lobby AC Moore BJ's Costco Big Lots Ross Stores Dick's Sporting Goods Academy Sporting Goods

*References available upon request