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AARON G. BEHRENS 1604 Jennings Street Bethlehem, PA 18017 484.619.

1106 A well respected, goal-oriented leader with demonstrated success in managing sal es, marketing and business operations in a range of industries, eager to apply strategies and initiatives to improve profitability and organizational performan ce. Highly skilled in all aspects of business operations and development includ ing financial management, personnel, sales, facilities and equipment maintenance , inventory management and control, staffing and scheduling, supply and logistic s. A consummate professional with strong business acumen who thrives taking on complex management challenges in high volume fast paced environments, whose conf idence, perseverance and vision promotes success. An innovative business strate gist with ability to turn around foundering businesses by developing solid busin ess plans and leading cross-functional teams to achieve organizational excellenc e. Accomplished, self-motivated, assertive, timely, professional, organized, an d efficient. PROFESSIONAL SKILLS Sales/Forecasting Customer Relations/Retention Marketing/Business Development Conflict Resolution Collaborative Business Partnerships Financial Management/B udgeting Hiring/Retention Project Management/Coordination Executive Level Leadership New Facility Design Negotiations/Vendor Management Policies/Procedures/Process Improvements EMPLOYMENT BACKGROUND CROSSFIT 610 LLC - BETHLEHEM, PA 2010 - Present Crossfit 610 operates a chain of fitness centers. President Sales and Marketing * Consistently meet business and customer service goals managing every aspect of fitness center operations including operations management, CRM, sales, marketin g, hiring and staffing, scheduling, training, budgeting and financial management to include payroll and A/R and A/P, ordering equipment and supplies and vendor management. * Ensure the financial integrity of business by ensuring the strict adherence to generally accepted accounting practices while carefully controlling expenses an d monitoring revenues to meet budget targets. * Increased business base by creating and implementing a tracking system for inc oming leads and selling memberships. * Enhanced business opportunities by conducting market research and creating hig h impact direct mail campaigns to target areas and groups with the highest sales potential. * Provided a top quality staff to best serve clientele by designing a hiring sys tems to make sure talented candidates were recruited, hired, trained and evaluat ed to meet the highest service standards. * Grew business by creating the concept and design for new facility and executin g project to completion on schedule. * Attracted new clients by creating a customer friendly physical environment wit h well organized space and top-of-the-line equipment and facilities. * Development of online and organic marketing for lead generation. XIER TOOLS - BETHLEHEM, PA AND GUANGZHOU, CHINA 2005 - 2009 Xier manufactures and sells drilling products including diamond drill bits.

VICE PRESIDENT OF SALES * Grew international sales of exploratory drill bits from $250K in 2005 to over $5M in 2009. * Applied strong business development and international marketing skills to crea te new and expand existing markets in Africa and North America, creating highly effective advertising campaigns. * Maximized profitability by conscientiously employing controls on expenses in t he creation and administration of the annual budget while not sacrificing the at tainment of sales projections. * Improved individual and team sales results by training International Sales Sta ff in Kenya Africa on the marketing and sale techniques for company products. * Building and managing ongoing client relationships. AGB MOTIVATIONS LLC - BETHLEHEM, PA 2001 - 2010 AGB is a fitness center and training facility. Owner/Operator * Reached business profitability goals by developing/executing strategic plans t hat incorporated realistic but challenging sale, CRM and revenue projections and effectively managed operations to promote customer growth and retention. * Hired, trained, mentored, developed and managed a productive team of 17 to pro vide superior customer service. * Solely responsible for all financial management functions, including P &L revi ew, budgeting and forecasting. * Altered operations to meet financial objectives in response to issues identifi ed through forecasting sales and expenses. * Developed new profit centers and increased market share by researching custome r requirements and conducing effective marketing campaigns. * Grew business through implementing and developing weekly training sales system for staff * Improved sales and customer satisfaction by designing, implementing and traini ng staff to promote and instruct customers on an extremely effective and well re garded weight loss program entitled "The BodyFit 16 Week Program SKIPPY ENTERTAINMENT - BETHLEHEM, PA 2005 - Present Skippy Entertainment is a business management consulting company and holding com pany. President/Managing Partner Sales Marketing * City Fitness in 2008, turned around previously poor performing business to a p rofitable enterprise through the development and execution of a solid business p lan to improve services and attract new clientele leading to expansion of new si tes and 35% increase in gross profit. * Actively raised capital for expansion, and provided new programs and services to satisfy new customer demands with CRM systems. * Created strength interviewing platform for new hires and managers to improve m anagement employee relations * Developed an innovative floor plan and layout design that fostered customer sa tisfaction. * Diligently explored future expansion sites and prepared analysis of each to ai d in selecting the optimal location. * Ensured the consistency of operations and the promotion of a client friendly c ulture through creating employee training programs and an employee handbook. * Full responsibility for all budget, expense control and forecasting responsibi lities and SWOT analysis implementation. * Created incentives for sales and service improvements by structuring a dynamic commission program. * Played major role in collaborating with architects and contractors to design l ayout, feel and flow of facility. * Saved costs by applying strong negotiation skills to obtain best pricing and b

usiness terms for facility lease and with service and supply vendors. AAMCO TRANSMISSION - BALA CYNWYD, PA 1999 - 2001 AAMCO is a nationwide repair franchise that provides transmission, brake, clutch and other automobile repair services. National Sales Representative * Successfully grew market share and territory sales to over $2.5M, providing pr ofessional leadership to drive sales and marketing for fleet accounts in both th e U.S. and Canada. EDUCATION Bachelor of Science Philadelphia College of Textiles and Science COMPUTER SKILLS Microsoft Office Suite: Word, Excel, Outlook, PowerPoint HONORS Named to Top 50 Entrepreneurs in the Business Journal for those between 20 and 4 0 years of age Honored by Families' and Children's Equality (F.A.C.E.) - Community Service Orga nization - President of Board of Directors