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Sheila Ambrose Marketing and Public Relations Consultant SUMMARY OF QUALIFICATIONS 12 years marketing and communications experience; 18 years

business experience Experience in corporate marketing communications, media relations, analyst rela tions, product, B2B and marketing collateral Strong at establishing, maintaining and managing key media relationships to imp rove media exposure for clients Background with applications, operating systems, third-party vendors and OEMs Strong analytical and strategic thinking skills Superior written and verbal skills Excel in fast-paced environments Ability to work effectively and communicate at all levels of an organization SKILLS Marketing and communications strategic planning Public relations execution and management Positioning and message development Branding campaigns Adept at translating complex technical data into manageable messages PROFESSIONAL EXPERIENCE Public Relations Pitched stories and announcements to business and trade press for Microsoft res ulting in placements in PC Week, PC World and other trade and business publicati ons. Coordinated media interviews for product managers and executives; monitored or attended interviews and ensured follow-up. Worked with team to launch Microsofts operating system product, Windows NT, and assisted team in launch of Windows 3.0 and 3.1. Developed media release and pro vided multi-media product department media relations. Established and maintained key media contacts to receive media coverage, assess potential coverage and slant of upcoming reviews and articles. Troubleshooting directing editorial focus to favorable items for clients. Counseled clients in media presentations, attended technology conferences and p ress tours as liaison between press and client. Arranged analyst briefings for major announcements. Worked as part of team to schedule multiple analyst and media tours to launch W indows NT and other Microsoft products resulting in several cover stories strate gically timed for optimum coverage with various story angles. Writing/Editing Wrote and edited new releases, media alerts, fact sheets, client Q & A response prompts company backgrounders, executive biographies, white papers, and other m arcom materials. Designed and wrote materials for 6-state photography contest including touring display of category winners. Wrote and edited by-lined and ghost written articles for publication. Marketing and Communications Revised and recreated marketing materials, managed multiple proposal processes, developed and refreshed firms biographical information for architecture firm to tailor information to apply directly to individual RFPs. Involved tracking mul tiple projects at various stages of completion and status reporting to managemen

t. Promote, market and sell a line of high-quality, high-end designer-inspired clo thing from the Etc. clothing line, a sister company of Carlisle Inc. Involved e stablishing small business, target marketing, sales pitch and presentation, cust omer relations, accounting and troubleshooting. Event promotion and staffing. Management of sales staff. Record first shows sales. Developed communication materials and press releases to transition product posi tioning. Small-business owner of upscale designer-inspired resale womens clothing line. EDUCATION University of Oregon B.S. Journalism Communications/Public Relations Emphasis University of San Francisco Internet Marketing, Masters Certificate ASSOCIATIONS International Travel Writer and Photographers Association American Writers & Illustrators Association