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C. Dean Ross 4322 Sprucebough Drive, Marietta, Georgia 30062 estpost.

net

(404) 447- 1326

dr138e31c@w

Professional Summary__________________________________________

I am a results and profit oriented executive with a 20-year record of sustained career growth and success within numerous organizational environments which incl ude both start-up and on-going operations. I have been recognized at all career levels for my professionalism, positive mental attitude, commitment to excellenc e and team development leadership skills. My primary business focus is Business Development, Market Share Expansion and Corporate Profitability Goals. Professional Experience_________________________________________ Cephalon Pain Care Division Frazer, Pennsylvania (January 2009 a" December 2010) Regional Sales Director: Pain Care Division a" Southeast Region Significantly contributed to the development of the new PCP sales organization t hrough outstanding leadership and sales performance for the Southeast Region. Ma naged and directed 69 sales representatives and 7 managers. Responsible for stra tegic direction and execution of Sales Plans for the Pain Franchise while overco ming the challenge of not having approval on two major Managed Care formularies in 2010 (Untied and Athea). Through detailed district analysis and excellence e xecution we were able to gain ground to overcome the MC shortfall. a Performance - 71% of my direct report districts delivered performance in the t op 50% nationally in 2009 and 43% in the top third, nationally in 2010. a Created clear and accountable a"based vision for the South East Region a Contributed to the national development and accountability of new sales force by: o Creating Area Manager Performance Review process o Developing Pre-call Planning form o Developing District Business Review process inVentiv Health / Ventiv Sales Division, Business Development Group Somerset, New Jersey (February 2001 a" December 2008) Regional Business Director: Boehringer Ingelheim contract Lead regional sales team to exceed company sales objectives. Developed and direc ted over 158 sales representatives and 14 managers. Responsible for managing the development of sales plans for Micardis, Mobic and Flomax in the Cardiovascular , Pain Management and BPH class of drugs. a Circle of Excellence winner for three consecutive years (2006, 2007 and 2008) based on sales performance and business growth. a Ranked 1 of 5 regions, nationally for three consecutive years (2006, 2007 and 2008) for highest achievement verses market share goals and new scripts. a Awarded inVentiv Highest Leadership Award 2008 a Business development growth resulted in the largest share of market increases nationally in 2006 and 2007.

Regional Business Director: Bristol-Myers Squibb contract Lead regional sales team to exceed company sales objectives. Developed and direc ted over 136 sales representatives, 8 hospital representatives and 10 managers. Responsible for managing the development of sales plans for Tequin in the antibi otic class of drugs. a Received Ventiv Special Recognition award 2004 a Ranked #1 of 3 regions for Q4 2004 Tequin contest Regional Business Director: Bayer contract Lead regional sales team to exceed company sales objectives. Developed and direc ted over 128 sales representatives and 7 managers. Responsible for managing the development of sales plans for Avelox and Cipro in the antibiotic class of drugs . a Ranked 2nd of 3 regions for Reach the Summit contest a Received Ventiv Special Recognition award Director, Specialty Markets and Business Development: Ventiv in house dental program (Vendent) Created, developed and implemented dental programs for Ventiv. As Director, I wa s responsible for identifying, acquisition and training direction of products se lected for direct marketing to the dental professional. Collaborated with emergi ng and established dental companies providing Business Development options and b enefits of partnering with Ventiv services, including contract negotiation at th e senior management level. Neo-Tech Inc. Co-founder/General Manager Marietta, Georgia (April 1994 a" December 2001) I was responsible for strategic growth, execution, P&L, marketing, sales, senior management presentations, and contract negotiations. First nation al CSO organization to apply the concept of outsourcing selling functions in the dental, optical and veterinary markets. Developed and implemented strategic dir ect marketing programs to deliver targeted selling messages to Physicians, Perio dontists, General Dentists, and Optometrists. Worked directly with start-up and emerging companies developing their business plans and market penetration strate gies as well as new product launches including training physicians, product deta iling, direct sales, developing referrals, product use and prescribing commitmen ts, sampling, staff orientation and industry convention participation and, phase four clinical trial data gathering. Client list included Ciba Vision, Transitio ns Optical, Atrix Laboratories, Medical Science Systems, Noven Pharmaceuticals, Pall Medical, Milestone and Dentsply International. Professional Experience a" Other Regional Manager: Lever Brothers, New York, New York Processional Detailing Network, New York, New York Unitek Corporation, Monrovia, California Education Georgia State University, Atlanta, Georgia BBA Marketing