Carrie Song

Email: cs11fd980@westpost.net

Mobile: +1 612 616 9235

Accomplished sales & marketing professional. Skilled in conducting global busine ss development in power generation industry, managing global accounts, leading m arket analysis and strategy deep dives, planning and executing marketing plan, g rowth initiatives, product development and market launch. Experienced in leading global teams, managing customer relationship and executing multi-million turnke y projects to deliver sales and marketing targets. Work Experience Cummins Power Generation. MN, US (energy and power generation industry), 02/2006 -present Director of Global Project Accounts and Business Services (Sales and Marketing), 04/2009-present Team of Global Project Accounts: (Concentrating on Sales, Account Mgmt and Proje ct Execution) o P&L responsibility. Meet or exceed sales and profitability targets, continue to develop new business and win new projects. o Manage corporate global project accounts, including account strategies, busin ess plans and customer relationships o Understand current client needs and anticipate future needs and trends o Lead customer negotiations and contracts o Develop and lead the required organization and resources for full business pr ospects and turnkey implementation o Lead new project implementation for the entire cycle. Work closely with corpo rate business leaders, distributors in account planning, business relationship development, business prospecting, project management and execution to maximize the profitability, growth, and success of these important partnership s o Ensure the lowest cost and most effective logistic process and system to ma nage all project implementation within the required profitability and maintain world class customer satisfaction indexes o Sponsor Six Sigma's improvement efforts o Manage Global Project Account team and Business Services team. Team of Business Services: (Concentrating on Marketing, Strategies, Product Deve lopment and Processes) (for business segments including Energy Solution, Oil&Gas, Data Center &Telecom, Military, Rental and Power Care) o Lead strategy development process. Create the required deep dive analysis by conducting quantitative and qualitative research and analysis with both primary and second research and propose key initiatives and actions to grow the business ,gain market share and explore new segments. o Probe business requirements, diagnose problems and provide business consultat ion to senior leaders o Develop marketing plans to promote our business and our products to the marke t place. o Own and deliver product planning with cross functions and execute integrated marketing activities and value package introduction process. o Build the required relationship with all factories to ensure our products are built on time and at with the highest quality level, promoting smooth flow of m aterial and minimize inventories. o Lead the business logistics (demand forecasting, financial ratio interpretati on, order & inventory mgmt, business systems)and drive our material*s flow, inv oices and sales recognition for the Project Companies to optimize working capita l. o Liaison with other LOBs on Channel development activities o Coach and develop direct and indirect reports within the Business Development

area Marketing Manager, Global Sales Tools Global Commercial Business,09/2007-03/ 2009 o Led and managed the planning and prioritization process for global sales tool development and maintenance. o Designed & led major marketing plans to provide strategic sales support for m ajor market segments and new products. o Developed roadmap for all major global sales tools and ensured that the deliv erables meet customer/business needs. o Delivered sales tools through the efforts of sales tool team and cross functi onal project teams. o Led Voice of Customer research to determine team*s priorities and the functio nal requirements of sales tools. o Anticipated, recognized, facilitated and coordinated the resolution of crossfunctional problems impacting product success. o Communicated product plans to internal and external customers to ensure corpo rate alignment of resources. o Planned and managed marketing budget. o Established and managed sales tools team. Americas Marketing Leader, 02/2006-09/2007 o Orchestrated marketing activities across Cummins Generator Technologies Ameri cas (CGT). o Led responsibilities for marketing budget planning, product pricing, market r esearch, competitive analysis, strategic marketing, customer segmentation and co rporate branding activities. o Conducted six sigma green belt projects in pricing and Customer Support Excel lence (CSE) area. o Responsible for Americas product marketing activities in the global product l aunching team. o Undertook analysis to identify opportunities and worked with other functions to develop business cases for investment. o Led media planning, advertisement, promotion and customer retention activitie s. Organized trade shows. National Instruments, TX, US (IT Computer solftware industry),2005 International Marketing Communication Analyst o Consulted with 26 branch and country offices on applying corporate campaigns into regional plans. o Addressed gaps and identified solutions for the regional offices to achieve r egional marketing goals. o Great improvements made in the areas of global media coverage, web marketing, search engine referral and promotion arrangements and resulted with significant savings on SAR spending. CITIC International Co., Beijing, China (Top import & export company in China.), 2002~2003 Sales Manager, Internationa Trade o Mainly managed annually US$ 21 million trading business with P&L responsibili ty and raised sales with double digit growth rate. o Conducted contract negotiation between different parties and countries. o Carried out the entire sale process from cargo purchasing, contract signing, shipment forwarding, customs clearance to VAT return. Consulting Experience OfficeMax Co.: Store Performance Improvement 2005 Designed a consulting project aiming at improving the store performance. Identif ied improvement areas by conducting interviews,survey analysis, focus group and

store audits and monitoring. Results recommended to the executive mgmt team. Dell Co.: Product Portfolio Development,2005 Analyzed the network analysis. Recommendations presented to the mgmt team on a proposal of a new business model, a new product and a new market. Gatti Town Restaurants: Market Positioning Analysis,2004 Analyzed the business market position. Designed focus groups for consumer behavi or study and distributed 400 questionnaires for primary research. Conducted regr ession analysis to help improve customer retaining. Recommendations made to the management. Tesco PLC: Competitive Analysis and New Market Development,2004 Conducted a UK retail industry analysis and SWOT study. Evaluated Tesco*s corpor ate strategies, identified Tesco*s competitive advantages, and their development opportunities. Recommendations provided to the executive mgmt team

Education Texas A&M University, Mays Business School, College Station, Texas, USA

Master of Science in Marketing Research London School of Economics and Political Science, University of London, London, United Kingdom

Master of Business Management University of International Business and Economics, Beijing, China Bachelor of Economics Other Skills Language: English (fluent), Mandarin(fluent), Spanish (conversational) Software: Windows, MS Office (Word, Excel, PowerPoint, Visio, Project), Minitab, SAS Enterprise Miner, SPSS, JMP and Adobe Professional. Certification: Certified Six Sigma Green Belt (2008 Six Sigma Chairman Award Fin alist). Certified Six Sigma Sponsor. Project Management Certificate Hobbies Travel to broaden horizon, sports (active member in college softball team and Ta i Chi Chuan club during college)