ERIC HOFF 23 Resaca Vista Drive, San Benito, Texas 78586 956-342-7446 956-650-0720 emhrgv@yahoo.

com

Detail-oriented, versatile, and accomplished professional equipped with more tha n 20 progressive years of sales, management, and business development experience . Possess reputation for developing marketing and sales plans, strategies, and c onsultative selling techniques to achieve solid business results. Show remarkabl y ability in identifying and addressing needs of people of diverse cultures and organizational backgrounds and satisfy existing customers while attaining new cu stomer relationships. Demonstrate proven effectiveness to multi-task in a fierce ly competitive, fast-paced, and stressful environment with dedication to superio r service. AREAS OF EXPERTISE Sales Action Plans and Forecasting Customer Needs Assessment Business Management and Operations Extensive Product Knowledge Consultative and Solution Selling Budget Control and Implementation Competitive Market Research and Analysis Persuasion, Negotiation, and Closing Skills Problem Resolution and Decision Making Presentation and Public Speaking Skills

FUNCTIONAL STRENGTHS SALES AND MARKETING Substantial background of promoting and selling products and services, i ncluding marketing strategies and tactics, product demonstration methods, sales techniques, and sales control systems Successfully developed and implemented strategies to expand business sco pe and increase account penetration while maintaining profit margin Prospected for new business opportunities, which leveraged existing clie nt base COMMUNICATION SKILLS Ability to communicate well with the public and internal workforces whil e developing and maintaining positive operational relationships Proficient in identifying needs and delivering readily comprehensible in formation to appropriate audience, crucial in capturing numerous new business an d sales opportunities PROBLEM RESOLUTION Resourceful in the implementation of improvements and developments in re sponse to operational challenges Able to navigate and balance the overall business and the sales organiza tion, ensuring continuous workflow TIME AND RESOURCE OPTIMIZATION Skilled at responding to increasing expectations to further reduce adver se impacts, subsequently increasing efficiency and productivity

TRAINING AND DEVELOPMENT Seasoned and effective motivator adept at coaching, training, and encour aging cross-functional employees to achieve organizational goals; capable of pro specting, identifying, and hiring top talents in the industry

PROFESSIONAL EXPERIENCE SECURITY DEPOT ~ Weslaco, TX Sales Manager 2008~Present Render efficient service in generating new sales and maintaining existin g customer base throughout Cameron and Willacy counties Partake in numerous Chamber of Commerce organizations, proficiently serv ing as part of Brownsville Chamber of Commerce Executive Board Career Highlights: Played a lead role in the successful year-over-year increase of Reoccurr ing Monitoring Revenue (RMR) by more than 50% Received Salesperson of the Year award for 2009 and 2010 VERIZON WIRELESS ~ Rio Grande Valley, TX Business Account Executive 2007~2008 Performed well in serving as business-to-business sales executive for ma jor corporate accounts valley-wide Delivered exemplary service in providing ongoing customer service to exi sting corporate accounts while prospecting new sales opportunities Career Highlights: Received numerous accolades and won sales awards and contests while meet ing and exceeding monthly personal sales goals SECURITY INTERNATIONAL ~ McAllen, TX General and Sales Manager 1999~2007 Successfully exercised daily operational authority overseeing all depart ments and employees including sales, accounting, administrative, field technicia ns, and customer service Managed the installation of security and fire alarms, door access system s, and digital surveillance systems along with service and central station monit oring center (24/7-365 facility) Demonstrated thoroughness in overseeing administrative building and sale s offices in Harlingen and McAllen as well as call center in McAllen Career Highlights: Vastly contributed in making the company stable in 2 years after facing closure or minimally being sold Led efforts in upgrading old technology and putting the company back in to profitability EARLIER EXPERIENCE RIDGWAY S ~ Rio Grande Valley and McAllen, TX Vice President, Marketing IKON OFFICE SOLUTIONS ~ Harlingen, TX Digital Color Specialist LONE STAR RESTAURANT ~ Harlingen, TX General Manager

FLIGHT LINE INDUSTRIES/C&D AEROSPACE ~ La Palma, CA Sales and Operations Manager

PROFESSIONAL DEVELOPMENT Security Depot and Verizon Wireless Sales Training

ACTIVITIES AND AFFILIATIONS Executive Board Member ~ Brownsville Crime Stoppers Member ~ San Benito Chamber of Commerce Member ~ Harlingen Chamber of Commerce Member ~ Brownsville Chamber of Commerce Former Board Member ~ Community Development Block Grant, City of San Benito Former Volunteer ~ Court Appointed Special Advocate for Abused Children, Hidalgo County Former Volunteer ~ Loaves & Fishes, Harlingen, TX