HAL PLATZKERE 343 Cherry Bend * Merion, PA 19066 Phone: (610) 664-3198 * Email: hp15eff0c@westpost.

net EXECUTIVE SUMMARY Dynamic leader with a distinguished career and demonstrated success driving mult i-million-dollar growth, developing profitability, and building or restoring mar ket share in highly complex and competitive business climates. Possesses the cap acity to formulate unique business solutions for large key-to-the mission initia tives and the tenacity to build and manage the teams that execute them. Detail d riven, effective business builder, and mentor with a keen insight to solving bus iness problems. Tenacious at identifying new revenue opportunities, securing cus tomer loyalty, and forging long-term relationships with external and internal bu siness partners that drive results. SUMMARY OF CORE COMPETENCIES * * * * * * * * * * * * Public Relations Strategy Foundation Marketing Brand Awareness Corporate Spokesperson Marcom Development Product Launch Franchise Marketing Crisis Management Media Development Media Training Broadcast Communication Corporate Image

CORE COMPETENCIES DEMONSTRATED PR CONNECTION, PHILADELPHIA, PA 2008 - PRESENT Managing Director Scope: PR Connection is a MARCOM consulting Company providing mission critical i nitiatives for notable companies. Each effort was unique from Association and Se rvice marketing to Brand, Media, and Franchise image development. Collaborated w ith embedded teams & outside PR firms to create and execute strategies that fuel ed multi-million dollar growth and equity. Facilitated multi-functional teams to accomplish all initiatives on time, within budget, and meeting initiative objec tives. The following is a list of the more notable achievements; SCOTT PAPER COMPANY * Product Launch: In the wake of multiple competitors' plans for national market ing campaigns, commissioned to create publicity for Scott's leading category and bolster national exposure. Created unique audio, print, and VNR. The VNR aired in 24 major markets, CNN, and "The Tonight Show" reaching 12 million households, audio aired on 644 stations reaching 7.4 million, and the Print appeared in new spapers nationwide the week prior to Superbowl. This effort reduced an 18-month project to 6 weeks securing Scott's #1 position in the category. CAMPBELL SOUP CO. * Public Relations: Assigned the responsibility to develop public awareness for Campbell's community development programs. Working with The United Negro College Fund, created and produced a four minute VNR featuring spokesperson/musician Gr over Washington Jr. Placed and aired VNR on 300 TV and 200 radio stations (2 mil lion households). Paul Mulcahy, Senior Vice President, Global Marketing and Adve rtising stated, "This program and the results it achieved on a very tight budget

was some of the best money ever spent". * Foundation Marketing: Tasked to fuel excitement for Campbell's "Labels for Edu cation Program". Created, produced, and presented a series of video clips. Campb ell's President David Johnson chose to turn them into news releases nationwide. 620 TV stations, major network feeds, and key morning programs aired the clips i n 150 markets (15 million households). Within a year, the enhanced goodwill crea ted new excitement and fostered viral competition amongst students, which catapu lted sales. CMG CAPITAL MANAGEMENT GROUP, RADNOR PA 2001 - 2008 Director Marketing & Communications * Marcom Development: Charged with building Marcom and developing the strategic plan and message for this $450M company. Created and instituted e-marketing; web casts and newsletters, positioned company president as industry thought leader w ith placements in trade magazines, national media outlets, and strategic speakin g engagements. These efforts resulted in a full-page feature story in BusinessWe ek and additional placements on Bloomberg Television, CNN and on CBS Radio doubl ing media coverage within 6 weeks. GE CAPITAL REAL ESTATE, STANFORD CT 2000 - 2001 Director Communications & Media Relations * Corporate Image Recapture: In the wake of a major restructure, tasked with dev eloping communications for this $48B GE subsidiary. Expanded media relations foc us, obtained coverage in untapped outlets; Bloomberg TV, The Financial Times, CN BC, Institutional Investor, etc., centralized advertising, developed customer lo yalty and cross-selling programs, and revised media placement strategy. Within 3 0 days, increased reach and frequency 143% without increasing advertising costs. This doubled positive PR coverage while establishing clear internal controls fo r crisis management and day-to-day media inquiries. W.R. GRACE & CO. , COLUMBIA, MD 1999 - 2000 Director Corporate Communications & Media Relations * Crisis Management: Adverse news coverage led to a decline in stock prices and need for immediate action. Developed broad-based crisis communications program, using Six Sigma tools; Produced "Premier Awards" a global video & brochure to su pport companies "Vision & Values" Program with translations into 12 languages fo r global distribution to 6,500 employees. Planned conferences, trade shows, town meetings, employee special events, built a Website to answer questions demonstr ating commitment, and trained company spokesperson for appearances on ABC's "20/ 20". Achieved positive ratings on ABC-TV News - "20/20" broadcast on alleged Iss ues and averted the disaster. These efforts actually helped in bolstering sales. GMAC COMMERCIAL MORTGAGE, HORSHAM, PA 1996 - 1999 Senior Vice President Corporate Communications * Media Relations: Spearheaded media relation's strategy and delivered expert me ssaging for new GM subsidiary. Created global communications department and glob al PR and advertising agencies. Developed Web presence, e-commerce, videos, and social media strategies. Generated 100 million positive impressions the first ye ar. Achieved a 300% increase in positive media coverage, reaching an audience of 10.6 million. These efforts fueled growth from $5 Billion to $50 Billion, and 6 offices to 40+ locations. ADDITIONAL ACHIEVEMENTS AT PR CONNECTION PENN MUTUAL LIFE INSURANCE COMPANY

* Corporate Brand Development: Company needed to create a more local image/aware ness for its nationwide independent agencies. Created a Penn Mutual/AAU Master S ports Program with a marketing campaign including celebrity guest (Decathlon Gol d Medalist Bill Toomey as spokesperson). Within 60 days, held athletic competiti ons, with video/audio and secured national coverage. The VNR developed here was so successful it continues to develop the corporate brand. SONY CONSUMER PRODUCTS * Mass Media: Sony wanted national media for the launch of their new Handycam. C reated the first ever Sony US Open Pro-Am. Within 3 weeks, secured celebrities; Bill Cosby, Matt Lauer, Andre Agassi and Patrick McEnroe. Directed and recorded (for VNR) the live TV broadcast. CNN, ESPN, and all the NY TV outlets covered th e event including a live interview with the President of Sony on "The CBS Mornin g News" broadcast, and fed an additional 400 TV stations nationwide reaching 10 million households. RED LOBSTER * National Event Exposure: Red Lobster redesigned its restaurants and wanted to showcase new, reduced price menus. Recruited to create the VNR and get news expo sure. Established production unit and crew, budget, timeline, broadcast pitching staff, and sound-bites promoting the event, which aired on major networks (20 l ive satellite media tours), reaching 6 million households. Red Lobster President stated; "This event was certainly one of the most effective events possible to send the word to consumers". DUNKIN' DONUTS * Franchise Marketing: Challenged to find forums to showcase attractive franchis e opportunities without overshadowing current market message. Within a couple we eks, completed research and identified CNBC program "The Edge" as an appropriate forum on all fronts. Within a few days, produced and aired "Happy 50th Annivers ary Dunkin' Donuts"; a 4 minute segment transmitted on NBC's network news feed ( 3.5 million households). This event gained national exposure for the Dunkin' Don uts brand. OKIDATA USA * Investor Relations: Called upon to promote a new product line prior to the cor porate annual meeting. Developed and implemented the first ever multi-city media tour and investor conferences with both live and satellite-fed presentations be amed to key regional markets. Achieved audience of 5 million, saw increases in n ews stories, and local coverage in New York, Philadelphia and Boston. This new m arketing tool was used by sales and showcased at corporate meetings. WORK EXPERIENCE PRIOR TO 1996 CLIO AWARD WINNER; NEWS REPORTER/MANAGING EDITOR/PRODUCER, WCAU -TV CBS TELEVISI ON PHILADELPHIA & NBC-TV NEWS MIAMI * NEWS EDITOR, KYW NEWS RADIO - PHILADELPHIA , WINS NEWS RADIO, NEW YORK * NEWS REPORTER/PRODUCER/VIDEOGRAPHER, NBC-TV NEWS P ALM BEACH AND MIAMI * PRESS SECRETARY, PA INSURANCE DEPARTMENT - INSURANCE INDUS TRY LOBBYIST * ACCOUNT SUPERVISOR, PR/ADVERTISING AGENCY, PHILADELPHIA, PA EDUCATION EMERSON COLLEGE, BOSTON, MASS, BS Communications COLUMBIA UNIVERSITY, GRADUATE SCHOOL OF JOURNALISM, Rockefeller Foundation Fello wship