STUART ROSE 95 Deer Haven Road, Bedminster, NJ 908-901-9768 sr15f6d3e@westpost.

net Senior Marketing Research Professional Strategic, classically-trained, results-oriented marketing research professional offering two decades of progressive responsibility and leadership in consumer p ackaged goods, OTC drugs and pharmaceutical products with broad-based experience across the supplier, advertising agency and corporate environments coupled with diverse domestic and global leadership and international experience. PROFESSIONAL EXPERIENCE Global Director, Market Research 2009 to 2010 Bristol-Myers Squibb; Princeton, NJ Transformationally led worldwide market research team for US and Global Immunolo gy Division aligning voice of the customer insight and perspective across the Pr ofessional, Patient and Payer environments to improve/impact business decisions. Reported to VP Market Research. Five direct reports. Budget $10MM. * Proactively led all pre-launch customer insight and forecasting efforts suppor ting the launch of a new, innovative Solid Organ Transplant rejection biologic ( NULOJIX) and creation of unique IV support community. * Led pre-launch positioning and forecasting of ORENCIA SubQ line extension with remit to stimulate primary demand in SubQ segment while minimizing cannibalizat ion to the base IV ORENCIA franchise. * Corporate and Departmental "Innovation" lead. Leadership resulted in new senti ment monitoring and social networking insight perspectives on brands and an effi cient techinique for viewing important, non-major metro physician interviews res ulting in improvement of sample quality and significant savings in travel. * Provided leadership in prioritizing early-stage asset/LCM evaluation and devel opment across RA, Lupus, Chron's Disease, Multiple Sclorosis, PSA, IBD and Ulcer ative Colitis and Solid Organ Transplant. Senior Director, Global Market Research 2007 to 2009 Merck & Co., Inc.; Whitehouse Station, NJ Provided leadership and strategic direction in world-class market research and d ecision support services that informed critical business decisions for the globa l Respiratory, Bone, Arthritis and Analgesia franchises supporting SINGULAIR, FO SAMAX and ARCOXIA coupled with considerable customer and insight guidance to ear ly-stage new product development activity. Reported to VP Global Customer Insigh ts. Five direct reports. Budget $12MM. * Provided strong customer-focused leadership in the development of a new "muscu loskeletal" franchise brand resulting in targeting efficiencies and economies of scale for two leading brands within same target audience. * Using multiple sources of insight, forecasting and strategic business understa nding, successfully influenced organization to abandon "pet line extension proje ct" and to redirect substantial planned resources toward opportunities with grea ter probability of success and financial return for the franchise. * Introduced new ethnographic/empathic research and conjoint methodologies to th e Departmental repertoire. Global Director, Consumer Insights 2003 to 2007 Pfizer Consumer Healthcare; Morris Plains, NJ (acquired by J&J 2007) Strategic leadership of global marketing research, new product innovation and cl

aim development for the Tobacco Dependence and Hair Growth business units. Repor ted to VP Global Category Management. Two direct reports. Budget $5MM. * Consumer, professional and competitive insights lead on interdisciplinary and international innovation team that identified and implemented a new broader-bas ed "Reduce To Quit" indication for NICORETTE Gum in Europe with tremendous marke tplace success. * Led smoker insight-based development of better tasting/easier to chew gum tech nology platform for NICORETTE which further differentiated Brand from private la bel and grew US and Global sales significantly. * Led innovation program that resulted in a consumer-driven framework for indent ification, evaluation and successful introduction of a new global NICORETTE Bran d ID and secondary package design system. * Commercial partner leading objective consumer insight program that guided succ essful worldwide introduction of ROGAINE Foam including product development, glo bal positioning, primary and secondary packaging, label comprehension testing an d television advertising. Introduction resurrected Brand in category. * Proactive leadership to the pharmaceutical new product development team repres enting smoker insight for new smoking cessation product (CHANTIX). * Winner of prestigious President's Award for Innovation and the Innovator's Cir cle Award. Senior Director, Marketing Research & Consumer Affairs 1995 to 2003 Pharmacia Consumer Healthcare; Bridgewater, NJ (acquired by Pfizer 2003) Proactively provided actionable consumer insight and strategic leadership in Bra nd Research, Syndicated Data, New Products, Business Development, Category Manag ement, Trade Marketing and Consumer Affairs. Transformationally led a staff of s ix professional and two administrative colleagues across two separate yet relate d departments and outsourced staff of 16 Consumer Affairs professionals. Budget $8MM. Reported to President of Consumer Healthcare Division. Promoted from Direc tor, Marketing Research 1997. * Proactive member of Senior Management Leadership Team who set operational and strategic direction for the North American business. * Standardized concept, volumetric, packaging and copy testing procedures allowi ng for consistency of evaluation and internal norms while realizing significant economies of scale. Reduced customized marketing research expenditures by 45%. * Re-negotiated syndicated data contract resulting in 27% savings with enhanced database and on-site support. * Personally invited by FDA to speak at Non-prescription Drug Advisory Committee Open Public Hearing on OTC Drug Labeling based on innovative label comprehensio n research. * Major contributor to and primary presenter at two Dermatological and Non-presc ription Drug Advisory Committee meetings resulting in positive votes to switch R OGAINE 2% and 5%. * Internal consultant to DETROL and CELEBREX DTC and Rx-to-OTC Switch initiative s. * Benchmarked, designed and implemented best-in-class Consumer Affairs capabilit y. Senior Manager, OTC Marketing Research 1988 to 1995 Schering-Plough HealthCare Products; Liberty C orner, NJ Proactively served as objective consultant to the Respiratory, Gastrointestinal, Dermatological and New Product strategic business units. Three direct reports. Promoted from Manager, OTC Marketing Research 1991. Marketing Research Supervisor 1984 to 1988

Bozell, Jacobs, Kenyon & Eckhardt; Dallas, TX Integrally involved with diverse client base for top ten advertising agency in d eveloping and executing marketing and advertising research projects with ultimat e goal of enhancing the creative product. Project Director- Marketing Research 1982 to 1984 New Product Insights/Research House, Inc.; Overland Park, KS Under supervision, responsible for all phases of supplier-side research activity primarily in the new product arena. EDUCATION MBA, University of Kansas, Lawrence, KS; Marketing and Quantitative Analysis. BBA, Baylor University, Waco, TX; Management and Statistics