Q1: Lisas TED Talk: How entrepreneurial women in India are using technology to solve developing world problems

Definition: 3 week trip to India where Lisa interviews 4 women with Shilpi filming it SUCCESS METRICS: Quantifiable: Primary: 50,000 page views on HuffPost Secondary : Fundraising goal (via Global Fund for Women) Qualitative: Engage current network including 10 key influencers Lay Foundation for TED talk on What Can Digital Marketing do to Amplify Change in Developing Countries? Aka Global Citizenry Brand yourself as someone who does cool project and marketing/developing country guru (inspired, show diversity of what women are doing) Assignments: - Think about impact you want to have STEPS: 1) HUFFPO: Understand how to amplify/launch series on HuffPo a. Meet with Brian head of HuffPo b. Meet with Neil Katz 2) OTHER PLATFORMS: a. Short documentary film festivals 3) CONTENT a. REFINE MISSION STATEMENT: How entrepreneurial women in India are using technology to solve developing world problems i. Communicate impact that the women would like to have b. FORMAT: Work with Shilpi to determine the format of the videos i. Research examples 1. Take notes on script (good questions, transitions, narrative arc, anything you DON'T like, pay attention to point/message) ii. Finalize format with Shilpi 1. Schedule & plan out B-Roll opportunities c. SECURING SUBJECTS: Identify 6 women for larger interviews (and 2 additional in Delhi for supplemental footage) i. Timeline: 1. 3 secured by Jan 31 ii. Define selection criteria: 1. Different regions 2. Different areas i.e. education, human rights, corruption, rural health 3. Ask them what they want to say to an audience of 2 million Americans? What impact would they like to have? d. CONTENT PREP: i. Write script for whole project 1. Questions to send ahead of time a. Final questions you will ask 2. Storyboard with scenes a. Checklist with B roll locations/shots 3. Topics you want them to discuss

ii. Write article template for each woman 1. Introduction/context for project 2. Call to action (why you care, what you're going to donate to) 3. Info about the woman iii. Rehearse asking questions and define your tone/persona on camera 4) LOGISTICS: a. Plane ticket b. Traveling c. Translator(s)? 5) LAUNCH Kickstarter & Blog (Feb 15-Mar 15) a. Make a list of contacts you want to send this to i. Personal contacts ii. Influencers b. Make a video i. Getting footage from women (record Skype conversations you have as a backup) c. Rewards: Pick gifts that are women produced Indian products d. Write copy for Kickstarter page e. Write copy for emails f. Create a marketing calendar (emails, social media) 6) FUNDRAISING: a. Reach out to Global Fund b. Set some goal 7) SCHEDULE: Put together schedule and set Shilpis expectations Manu: - Identify gifts - Identify women Shilpi: - Give her a deadline for examples

1/7 TO DO: Email Shilpi with 1/31 deadline of format Give her example of 60 minutes in 10 minute format Reference feeling of TED- inspiration, sense of wonder, new world perspective Can she send me some examples by 1/20 that she thinks would work Schedule meeting for week of 1/15: examples translators process for documentary film travel etc. Meet with Neil Katz from HuffPost Schedule Brian Sirgutz meeting Respond to 2 of Gayatri's suggested interviewees 1/15 TO DO: Focus on content research/definition & securing women Content: Spend 1/2 day researching formats/example videos Travel Channel, Nonprofit fundraising videos, Weight Loss/Journey videos, selfhelp videos Email Manu: First email reconnect; Second email women to potentially interview, gift ideas for Kickstarter Follow up with 3 of Gayatri's women Create calendar of deadlines for Shilpi Meet with Neil Katz (ask also about HuffPost India) Meet with Brian Sirgutz (maybe, if needed) Email guy about UN Youth group Ask KK and AT to submit recs for Columbia

Logistics: Book ticket to India for the month June Week of 1/22 Get more active on Twitter now Go on treadmill 3 times a week For work: Figure out what all the bow-tying is for every project. 1/29 Ask KK about specific books/classes for leadership REsearch what my next job is going to be

Month of February: Fundraising: set goal & reach out to Global Fund

o o o

B School Apps Yale due Jan 5th 3 essays 2 recs Harvard Jan 10th NYU Jan 15th Columbia Jan 30th

Join UN Young Professionals Group

Q1:

India video project (expected travel date March 15) B School Apps

Q2: 1st half of Q2 Find or create two speaking opportunities to talk about: o India Project: How entrepreneurial women in India are using technology to solve developing world problems o How startups can work with Corporation Safely (Safe-sex between Startups and Corporations) Use case studies from work work female entrepreneurs to AOL platforms (use current examples) Talk at Google or other big corporations Talk at Startup groups (meetups etc.) Develop the talks 2nd half of Q2: Reach out to 10 social enterprise/international business space and build deeper relationships with 5 o Forward them India stuff o Invite them to your upcoming talks Q3:

Identify 2 potential startup ideas (or existing startups to target)- Technologies that Solve Developing World Problems o Blog response about all the things youre reaching (interview people) maybe on HuffPost Finish a draft of my memoir

Q4: Either attend B School Or secure job at a startup or create a startup or a company that is working in social tech in developing world Year End Goals: - India Project completed - Blog with India Project and research on tech in developing countries blogs

Relationships with 5 influencers A new job or Bschool (or you can launch a start-up AND go to B school) Two speaking opportunities (video taped so Q1 of 2013 you pitch it to TED) And a draft a memoirpublish memoir in some interesting way

Other: Write memoir once a week once apps are done Overall: Move to next opportunity from AOL Expand my network & footprint (it's been mostly through immediate circle, time for bigger audience and more focus)