ENTERPERNURSHIP

Business Plan of Veggies

Submitted by:

Danish Masood Azeem Ashraf Akbar Sultan

MBPE 12001 MBE 11029 MBE 11003

Submitted to:

Professor Mr. Shazad Anwar

To conduct long research in Pakistan market we find out a consumer oriented opportunity in the market especially for Hotel & Restaurants and Bachelor accommodation, as they in current scenario in busy life and for time saving people need some vegetable in such form which do not consume their time too much and also provide satisfaction with in their budgeted amount. Till yet no one has reduced this Market Gap which is creating a big opportunity for a Business. Thinking about this aspect we think to avail this business opportunity which will reduce market gap by providing ready to cook vegetables . The consumer only cook these vegetables and food is ready no chopping no cutting just cook this product & save time and get healthy vegetables by yourself within minutes which is safe. Before this idea only meat and chicken is available in consumer market and no ready to cook vegetables are available in the market that s why this idea is to avail for big opportunity in the market.

How the proposed business will fill Gap

The product we want to launch in the market is purely consumer oriented and we will present in a way which will be convenient for consumer. As we already

mentioned that it will save the time of the end user. The core values of our product are Fresh, Healthy, Hygienic and ready to cook. We acquire the designed machinery for maintaining and providing the basic core values to the customer. We have patent to launch this product from the concerned authorities. Our basic aim is to satisfy our valued customer and for that we have to meet their needs and wants. Because Customers are the only people who will make Veggies a brand will help us to achieving our goals and objectives. Another focus is to capture the major share of wholesalers, restaurants because the need of fresh and healthy vegetables and our ready to cook is basic need of both. Especially for restaurant it would helpful for them to reduce the cooking time, and provide more hygienic food. It can also enhance their services as well. Thats the reason, we are focusing on them. While reason to focus the wholesalers is changing the new trends, now a day's people's buying behavior is also changing.

The project we are going to start is purely consumer oriented; we made it for convenience of consumer. The core values of our product are Fresh, Healthy, Hygienic and ready to cook. We have also designed the special cut of machinery for maintaining and providing the basic core values to the customer. We have also patent from the concerned authorities. Our basic aim is to satisfy our valued customer for that we have to understand their needs and wants. Because they are the only people which could help us to achieving our goals and objectives.

Our Vision

Enabling people to advance with confidence and Success Mission

Providing satisfaction to Consumer, our staff Excel and Create Value for Investor Values
Excellence, Integrity Customer Focus, Meritocracy Progressiveness

Brand name

Logo

Slogan

Eat healthy & be healthy

and Goals
(long term and short term) Removing the barriers limiting the efficiency of production, strengthen the processing and distribution systems of veggies that we have a long term competitive edge if after us some new entrants in the market, reducing cost of labor, transportation and other operations smartly. develop resistance to diseases, pests and a biotic stresses, enhance quality, flavor, health promoting properties and processing traits, and facilitate adaptation to low input production systems. There will be a continuous deep look into developing technology to enhance the quality of product up to the maximum.

Long term objective of the company is to become a strong brand in its category

within five years. Initially we are launching this product in Lahore market and after the response we will lunch it in whole Punjab and then after that in all provinces and then all cities of Pakistan step by step. The major objective of this company to capture maximum market before launching of a competitor because they are no direct competitors currently and it is a big opportunity to avail the chance.

ompetitive advantage
Our competitive objective described by looking at a set of four building blocks. To get an excellent picture of our business model

1. 2. 3. 4.

Customer segments: Value Prepositions Distribution Channels Customer relations

Customer Segments
Veggies customer segments based on gender, price, location and income these segments helps to providing the quality services

Value Prepositions
Our belief is to provide healthy vegetables to our prestigious customer because they have core value customer satisfaction.

Distribution Channels
Veggies distribution channels based on four elements of marketing mix (product, price, place and promotion) and after that it is more considering channels motivation just like distribution trade off offer etc and increase the channels members of our product

Customer relations
Veggies managements belief his success based on customer relation managements so that they have very clear policy about his customers (Customer is our king) and also providing the prestigious value to our customer

Current Status and Requirements

We register our company with the name of Veggies to fulfill all the documentation and registration process now we are in position to run the business. We have got a prime location for our office it is located in gulberg three near kalma chowk 149/b block

Management s structure

Veggies managements is based on very experience and skill full people all these people have good analytical and Strategic thinking they have ability to produce a productive work in all the business segments and veggies technical staff was mostly based on chefs who is expert in cutting and chopping the vegetables it was the mixture of experienced people because the managements was highly concern on quality issue.

Board of Director

Veggies have four Partners with equal share Name of directors 1. 2. 3. 4. Jamil Rehmat(CEO) Danish Masood (Director Marketing) Akbar sultan(Director finance) Azeem Ashraf(Director operation)

Composition of the Board Jamil Rehmat

 Having 10 year of local and international experience in Sales & marketing in Retail Banking Group  Ability to thinking at strategic level of company  Visionary planner  Having Prestigious degree in MBA Marketing

Danish Masood
 He has five year experience in sales and marketing  He has knowledge about the BTL and ATL activity

 Ability to concern resolve the problems strategically  He is graduate with MBA in Marketing

Akbar sultan
 He has four years of experience in Accounts and finance  He has specialized in MBA Finance & Marketing (dual degree program)  Also have ability to manage and monitor the Human resource Policies

Azeem Ashraf
 He is the Manger Procurements of Makro Cash& Carry  He have four year experience to control the operations  He has done his MBA in Finance & Marketing (Dual Degree program)

Jamil Rehmat (Chief Executive Officer)

Danish Masood (Director Marketing)

Akbar sultan (Directors Finance)

Azeem Ahraf (Director Operation)

Board of advisers

We have three board of adviser his name was Mr Muhammad Ali (Head basher lal Chamber) Rizwan Bashir (Executive Consultant) Muneer Hassan (Manger Marketing C42)

Composition of advisors
Mr Ali is looking the matter of legal concern they guide the laws of consumers court Rizwan Bashir providing the consultancy of strategic planning and tells us about how to achieved the futuristic approach. Muneer Hassan providing the guidance of how to advertise our products