As a comprehensive approach to the study of

conict analysis and resolution, the ADR con-

centration recognizes the potentially destruc-
tive nature of conict and how to resolve it.
Alternative dispute resolution uses mediation,
negotiation, and facilitation methods to re-
solve conicts between individuals, organiza-
tions, small groups, and nations. Classes are
led by professional practitioners who work
in the elds they teach and offer a unique
and comprehensive approach to the study of
conict analysis and resolution. The program
teaches students how to apply conict theo-
ries for understanding and analyzing conict
situations, as well as developing contextually
appropriate conict management options.
Concentration Courses
COMM 4220 Conict Theory
COMM 4221 Mediation Principles and Practice
COMM 4222 Negotiation Principles and Practice
COMM 4223 Facilitation Principles and Practice

Further Studies Courses
COMM 4224 Conict and Culture
COMM 4225 Restorative Practices
COMM 4226 Managing Organizational Conict
COMM 4980 Internship
Or take any course in these concentrations:
Creative Writing
Web Design and Development
Philanthropic Leadership
Strategic Innovation and Change
Human Resource Management and Development
Human Capital in Organizations
MASTERS DEGREE & CERTIFICATES FOR BUSY ADULTS
EVENINGS & ONLINE
Organizational and
Professional Communication
New Media and Internet Marketing
Organizational Development, Training, and Learning
Alternative Dispute Resolution
Public Relations & Marketing
Organizational Communication
By taking two classes per quarter for six consecutive quarters, you can complete your degree in
about eighteen months. Discuss this opportunity with your academic advisor.
Tuition Costs at 2014/2015 Academic Year Rates

Masters Degree $27,408
Graduate Certicate $13,704
($571 per credit)
Complete Your Degree in Two Years
Call, click, or connect with University College for more information:
303-871-2291
800-347-2042
ucolsupport@du.edu
universitycollege.du.edu
twitter.com/DUcollege
facebook.com/DUcollege
Alternative Dispute Resolution
Current or aspiring PR or marketing profes-
sionals will expand their skillset and learn
how to write for the audience, manage cor-
porate identity, products, and services, and
key relationships with internal and exter-
nal constituents. Graduates take away vital
knowledge about research-based decision
making, the persuasive process of communi-
cating to target audiences, the principles of
branding and market positioning, the pro-
ciency needed to measure the effects of PR
and marketing efforts, and the practice of
successful media relations including internet
marketing communication.
Concentration Courses
COMM 4140 Marketing Foundations and
Planning
COMM 4144 PR Principles and Process
COMM 4155 PR/Marketing Research
and Measurement
COMM 4145 Writing for Public Relations or
COMM 4321 Internet Marketing Communication

Further Studies Courses
COMM 4228 E-Communication in the 21st
Century
COMM 4301 Branding and Market Positioning
COMM 4980 Internship
COMM 4145 Writing for Public Relations or
COMM 4321 Internet Marketing Communication
Or take any course in these concentrations:
Creative Writing
Web Design and Development
Philanthropic Leadership
Strategic Innovation and Change
Human Resource Management and Development
Human Capital in Organizations
Public Relations and Marketing
Improve your business communications with-
in any industry while enhancing your verbal
and written skills in an organizational, busi-
ness, or interpersonal realm with a masters
concentration or certicate in Organizational
Communication. Graduates will troubleshoot,
resolve conict, and diplomatically deal with
strategic workforce issues such as operations,
management, sales, marketing, business de-
velopment, or technology. Professional prac-
titioners who work in the elds they teach
lead comprehensive classes offering students
tactics in persuasion, presentation, negotia-
tion, cultural awareness, and how to develop
strategic communications.
Concentration Courses
COMM 4006 Group/Team Dynamics
COMM 4015 Business Communication
and Presentations
COMM 4016 Persuasion Methods and
Techniques
COMM 4032 Communication for Change
Management
Further Studies Courses
COMM 4224 Conict and Culture
COMM 4225 Restorative Practices
COMM 4226 Managing Organizational Conict
COMM 4030 Learning Organizations
COMM 4216 Performance Consulting
COMM 4227 Managing the Training Function
COMM 4301 Branding and Market Positioning
COMM 4228 E-Communication in the 21st
Century
COMM 4218 Intercultural Training
COMM 4980 Internship
Or take any course in these concentrations:
Creative Writing
Web Design and Development
Philanthropic Leadership
Strategic Innovation and Change
Human Resource Management and Development
Human Capital in Organizations
Organizational Communication
Signing up for a graduate degree at DU helped show that
I was serious and that I knew what I was talking about.
Erin Spradlin, 2013
See video testimonials from students and alumni online at universitycollege.du.edu.
Top communicators get the top rankings! Mar-
keting research analysts, public relations spe-
cialists, art directors, marketing managers,
and customer experience representatives all
placed among the top 100 best careers in a
2014 ranking by U.S. News & World Report.
New media, technology, and global opportuni-
ties are all trending within the communication
industry, as employers seek industrious pro-
fessionals who have innovative skills and can
bring something creative and dynamic to the
table.
Career Opportunities
Program Overview
The Organizational and Professional
Communication program at University
College, the University of Denvers college of
professional and continuing studies, focuses
on communication as essential to a successful
career. Offered online or on campus in the
evenings, or in a combination of both, a
communication degree or graduate certicate
provides outstanding foundational knowledge
for interacting effectively across formats, from
written to verbal communications. Faculty-led
discussions from professional practitioners
who work in the elds they teach, along with
project-based learning, case studies, research,
and cooperative study ensure Organizational
and Professional Communication students
receive strategic insight to productively and
immediately apply what is learned.
Students can easily transition into a variety
of careers, including media management,
employee relations, corporate communication,
community relations, public affairs, training
and organizational development, government
affairs, marketing, advocacy, conict
mediation, social media management, and
more. Our engaging and interactive learning
environment, lled with a diverse population
of professionals, ensures the development of
effective communication skills, critical and
creative thinking, strategic and tactical decision
making, and global awareness.
Organizational and Professional Communication Outcomes
This program prepares students to:

Demonstrate effective and persuasive oral, written, and non-verbal communication techniques
using tone, and principles appropriate to the audience.

Apply relevant program theory and principles and formulate arguments in writing and speaking
that contain a clear purpose, well organized, relevant content, and a conclusion that directly
reects the purpose and strength of the content

Identify, analyze, evaluate, and demonstrate effective written and verbal communication skills
across organizational, professional, and social settings

Construct, assess, and/or manage ethical problem solving, decision making or conict processes
and interactions; revise such processes for more effective outcomes as needed

Analyze and provide examples of the nature and needs of group/team processes as they relate to
and operate within organizations
Compare and choose inclusive communication practices appropriate to cultural and/or global
perspectives
APPLY NOW AT UNIVERSITYCOLLEGE.DU.EDU
The University of Denver consistently ranks in
the nations top 100 universities, according to
U.S. News & World Report, and we are proud
to be part of a 150-year tradition of academic
excellence and forward thinking from one of the
nations most highly regarded universities. The
university enrolls approximately 11,500 students
in its undergraduate and graduate programs.
University College, the college of professional
and continuing studies at the University of
Denver, is dedicated to providing education
that is designed, delivered, and priced for busy
adults. The faculty and staff understand the
challenges facing adult learners and specialize in
providing the highest quality learning experience
for working professionals. The University of
Denver and all of its academic programs hold
the highest level of accreditation by the North
Central Association of Colleges and Schools, one
of six regional accrediting bodies in the nation
the standard for universities in the United States.
Built-in multimedia with course content ranging from text and graphics, to audio and video
Customizable notication preferences and a calendar function across all courses
Easy-to-use threaded discussion boards and video messaging options
Collaborative workspaces and chat functions
Helpful 24/7 technical support
A mobile app available on Android devices, iPhones, and iPads
At University College, masters degree and
graduate certicate programs are offered online
or on campus in the evenings to meet the needs
of busy adults. We understand that returning to
school challenges your schedule one lled
with work, family, and personal commitments.
Evening and online classes offer the exibility
and convenience you need to earn your degree
or certicate. Online courses are delivered
through the premier course delivery platform,
Canvas. Our goal is to deliver the most up-to-
date technology that enhances teaching and
learning in a more effective and efcient manner.
This innovative platform creates a dynamic and
integrated virtual classroom experience that
provides:
Designed, Delivered, and Priced for Busy Adults
University of Denver
See Canvas in action at youtube.com/DUcollege or scan the code.
Foundation Courses (12 credit hours)
Help students understand the scope of activity, historical development, future direction and trends,
and typical roles of organizations that operate within a career eld.
COMM 4020 Communication in Professions and Organizations
COMM 4070 Understanding Human Communication
COMM 4045 Applied Critical Thinking in Communication
Social Research and Methods (4 credit hours)
Prepares students for writing and research assignments.
Concentration Courses (16 credit hours)
Focus on a specic professional area within the larger industry sector.
Further Studies Courses (12 credit hours)
Build on the concentration area and help students develop a broader perspective within their industry.
Capstone (4 credit hours)
The culminating academic endeavor of our degree programs.
Masters Degrees (48 credits/12 courses)
Graduate Certicates (24 credits/6 courses)
Credits earned in a certicate program can be applied toward a masters degree in Organizational
and Professional Communication. Graduate certicate students will take four required concentra-
tion courses and then either select two courses from the further studies option or select two courses
offered in any of the other program concentrations, program foundation courses, or the research
course.
This concentration offers marketers familiar
with foundational PR and marketing concepts
the tools, tactics, strategies, and processes
needed to synthesize, create, track, and
manage new media and internet marketing
plans and campaigns along with traditional
marketing best practices to help you create
focused, strategic marketing plans. Learn
how to effectively integrate your traditional
and digital marketing strategies to achieve
organizational goals, while staying on the
cutting-edge of internet marketing trends
and technologies. Learn the strategies criti-
cal to prolonged success: search engine op-
timization (SEO), pay-per-click advertising,
social media integration, mobile marketing,
web metrics and analytics, digital campaign
management, email marketing, and more.
Concentration Courses
COMM 4321 Internet Marketing Communication
COMM 4322 Multichannel Marketing Strategy
COMM 4324 Web Analytics
COMM 4326 Digital Campaign Management

Further Studies Courses
COMM 4320 Integrating Social Media
COMM 4323 Email Marketing
COMM 4325 Advanced Search Marketing
COMM 4327 Writing for the Web/Content
Management
COMM 4980 Internship
Or take any course from these concentrations:
Creative Writing
Human Capital in Organizations
Human Resource Management and Development
Philanthropic Leadership
Strategic Innovation and Change
Web Design and Development
New Media and Internet Marketing
Explore your degree options and build the degree that will help you reach your goals
using the online Degree Builder interactive tool at universitycollege.du.edu
Build a Degree to Fit Your Needs
This concentration prepares professionals to
understand adult learning theories, instruc-
tional design strategies, and organizational
culture awareness for training and develop-
ment design, implementation, and evalua-
tion. The program emphasizes the synergistic
nature of human resources, organizational
development, and training operations within
organizations. With American businesses in-
vesting in excess of $30 billion in employee
training and organizational development ini-
tiatives each year, it is more important than
ever that these efforts be rewarding, provide
a return on investment (ROI), and produce
desired change within an organization.
Concentration Courses
COMM 4200 Instructional Design & Technology
COMM 4203 Adult Learning Theory and
Instructional Strategies
COMM 4206 Effective Evaluation Design
COMM 4057 Organizational Development or
COMM 4209 Strategic Organizational Design

Further Studies Courses
COMM 4030 Learning Organizations
COMM 4216 Performance Consulting
COMM 4227 Managing the Training Function
COMM 4218 Intercultural Training
COMM 4980 Internship
COMM 4230 21st Century Learning
HRA 4220 Learning: Development & Performance
Or take any course from these concentrations:
Creative Writing
Web Design and Development
Philanthropic Leadership
Strategic Innovation and Change
Human Capital in Organizations
Human Resource Management and Development
Project Management
Organizational Development, Training, and Learning
1 Research Course and 3 Foundation Courses
4 Concentration Courses
3 Further Studies/Elective Courses
1 Capstone Course/Project
Program Overview
The Organizational and Professional
Communication program at University
College, the University of Denvers college of
professional and continuing studies, focuses
on communication as essential to a successful
career. Offered online or on campus in the
evenings, or in a combination of both, a
communication degree or graduate certicate
provides outstanding foundational knowledge
for interacting effectively across formats, from
written to verbal communications. Faculty-led
discussions from professional practitioners
who work in the elds they teach, along with
project-based learning, case studies, research,
and cooperative study ensure Organizational
and Professional Communication students
receive strategic insight to productively and
immediately apply what is learned.
Students can easily transition into a variety
of careers, including media management,
employee relations, corporate communication,
community relations, public affairs, training
and organizational development, government
affairs, marketing, advocacy, conict
mediation, social media management, and
more. Our engaging and interactive learning
environment, lled with a diverse population
of professionals, ensures the development of
effective communication skills, critical and
creative thinking, strategic and tactical decision
making, and global awareness.
Organizational and Professional Communication Outcomes
This program prepares students to:

Demonstrate effective and persuasive oral, written, and non-verbal communication techniques
using tone, and principles appropriate to the audience.

Apply relevant program theory and principles and formulate arguments in writing and speaking
that contain a clear purpose, well organized, relevant content, and a conclusion that directly
reects the purpose and strength of the content

Identify, analyze, evaluate, and demonstrate effective written and verbal communication skills
across organizational, professional, and social settings

Construct, assess, and/or manage ethical problem solving, decision making or conict processes
and interactions; revise such processes for more effective outcomes as needed

Analyze and provide examples of the nature and needs of group/team processes as they relate to
and operate within organizations
Compare and choose inclusive communication practices appropriate to cultural and/or global
perspectives
APPLY NOW AT UNIVERSITYCOLLEGE.DU.EDU
The University of Denver consistently ranks in
the nations top 100 universities, according to
U.S. News & World Report, and we are proud
to be part of a 150-year tradition of academic
excellence and forward thinking from one of the
nations most highly regarded universities. The
university enrolls approximately 11,500 students
in its undergraduate and graduate programs.
University College, the college of professional
and continuing studies at the University of
Denver, is dedicated to providing education
that is designed, delivered, and priced for busy
adults. The faculty and staff understand the
challenges facing adult learners and specialize in
providing the highest quality learning experience
for working professionals. The University of
Denver and all of its academic programs hold
the highest level of accreditation by the North
Central Association of Colleges and Schools, one
of six regional accrediting bodies in the nation
the standard for universities in the United States.
Built-in multimedia with course content ranging from text and graphics, to audio and video
Customizable notication preferences and a calendar function across all courses
Easy-to-use threaded discussion boards and video messaging options
Collaborative workspaces and chat functions
Helpful 24/7 technical support
A mobile app available on Android devices, iPhones, and iPads
At University College, masters degree and
graduate certicate programs are offered online
or on campus in the evenings to meet the needs
of busy adults. We understand that returning to
school challenges your schedule one lled
with work, family, and personal commitments.
Evening and online classes offer the exibility
and convenience you need to earn your degree
or certicate. Online courses are delivered
through the premier course delivery platform,
Canvas. Our goal is to deliver the most up-to-
date technology that enhances teaching and
learning in a more effective and efcient manner.
This innovative platform creates a dynamic and
integrated virtual classroom experience that
provides:
Designed, Delivered, and Priced for Busy Adults
University of Denver
See Canvas in action at youtube.com/DUcollege or scan the code.
Foundation Courses (12 credit hours)
Help students understand the scope of activity, historical development, future direction and trends,
and typical roles of organizations that operate within a career eld.
COMM 4020 Communication in Professions and Organizations
COMM 4070 Understanding Human Communication
COMM 4045 Applied Critical Thinking in Communication
Social Research and Methods (4 credit hours)
Prepares students for writing and research assignments.
Concentration Courses (16 credit hours)
Focus on a specic professional area within the larger industry sector.
Further Studies Courses (12 credit hours)
Build on the concentration area and help students develop a broader perspective within their industry.
Capstone (4 credit hours)
The culminating academic endeavor of our degree programs.
Masters Degrees (48 credits/12 courses)
Graduate Certicates (24 credits/6 courses)
Credits earned in a certicate program can be applied toward a masters degree in Organizational
and Professional Communication. Graduate certicate students will take four required concentra-
tion courses and then either select two courses from the further studies option or select two courses
offered in any of the other program concentrations, program foundation courses, or the research
course.
This concentration offers marketers familiar
with foundational PR and marketing concepts
the tools, tactics, strategies, and processes
needed to synthesize, create, track, and
manage new media and internet marketing
plans and campaigns along with traditional
marketing best practices to help you create
focused, strategic marketing plans. Learn
how to effectively integrate your traditional
and digital marketing strategies to achieve
organizational goals, while staying on the
cutting-edge of internet marketing trends
and technologies. Learn the strategies criti-
cal to prolonged success: search engine op-
timization (SEO), pay-per-click advertising,
social media integration, mobile marketing,
web metrics and analytics, digital campaign
management, email marketing, and more.
Concentration Courses
COMM 4321 Internet Marketing Communication
COMM 4322 Multichannel Marketing Strategy
COMM 4324 Web Analytics
COMM 4326 Digital Campaign Management

Further Studies Courses
COMM 4320 Integrating Social Media
COMM 4323 Email Marketing
COMM 4325 Advanced Search Marketing
COMM 4327 Writing for the Web/Content
Management
COMM 4980 Internship
Or take any course from these concentrations:
Creative Writing
Human Capital in Organizations
Human Resource Management and Development
Philanthropic Leadership
Strategic Innovation and Change
Web Design and Development
New Media and Internet Marketing
Explore your degree options and build the degree that will help you reach your goals
using the online Degree Builder interactive tool at universitycollege.du.edu
Build a Degree to Fit Your Needs
This concentration prepares professionals to
understand adult learning theories, instruc-
tional design strategies, and organizational
culture awareness for training and develop-
ment design, implementation, and evalua-
tion. The program emphasizes the synergistic
nature of human resources, organizational
development, and training operations within
organizations. With American businesses in-
vesting in excess of $30 billion in employee
training and organizational development ini-
tiatives each year, it is more important than
ever that these efforts be rewarding, provide
a return on investment (ROI), and produce
desired change within an organization.
Concentration Courses
COMM 4200 Instructional Design & Technology
COMM 4203 Adult Learning Theory and
Instructional Strategies
COMM 4206 Effective Evaluation Design
COMM 4057 Organizational Development or
COMM 4209 Strategic Organizational Design

Further Studies Courses
COMM 4030 Learning Organizations
COMM 4216 Performance Consulting
COMM 4227 Managing the Training Function
COMM 4218 Intercultural Training
COMM 4980 Internship
COMM 4230 21st Century Learning
HRA 4220 Learning: Development & Performance
Or take any course from these concentrations:
Creative Writing
Web Design and Development
Philanthropic Leadership
Strategic Innovation and Change
Human Capital in Organizations
Human Resource Management and Development
Project Management
Organizational Development, Training, and Learning
1 Research Course and 3 Foundation Courses
4 Concentration Courses
3 Further Studies/Elective Courses
1 Capstone Course/Project
Program Overview
The Organizational and Professional
Communication program at University
College, the University of Denvers college of
professional and continuing studies, focuses
on communication as essential to a successful
career. Offered online or on campus in the
evenings, or in a combination of both, a
communication degree or graduate certicate
provides outstanding foundational knowledge
for interacting effectively across formats, from
written to verbal communications. Faculty-led
discussions from professional practitioners
who work in the elds they teach, along with
project-based learning, case studies, research,
and cooperative study ensure Organizational
and Professional Communication students
receive strategic insight to productively and
immediately apply what is learned.
Students can easily transition into a variety
of careers, including media management,
employee relations, corporate communication,
community relations, public affairs, training
and organizational development, government
affairs, marketing, advocacy, conict
mediation, social media management, and
more. Our engaging and interactive learning
environment, lled with a diverse population
of professionals, ensures the development of
effective communication skills, critical and
creative thinking, strategic and tactical decision
making, and global awareness.
Organizational and Professional Communication Outcomes
This program prepares students to:

Demonstrate effective and persuasive oral, written, and non-verbal communication techniques
using tone, and principles appropriate to the audience.

Apply relevant program theory and principles and formulate arguments in writing and speaking
that contain a clear purpose, well organized, relevant content, and a conclusion that directly
reects the purpose and strength of the content

Identify, analyze, evaluate, and demonstrate effective written and verbal communication skills
across organizational, professional, and social settings

Construct, assess, and/or manage ethical problem solving, decision making or conict processes
and interactions; revise such processes for more effective outcomes as needed

Analyze and provide examples of the nature and needs of group/team processes as they relate to
and operate within organizations
Compare and choose inclusive communication practices appropriate to cultural and/or global
perspectives
APPLY NOW AT UNIVERSITYCOLLEGE.DU.EDU
The University of Denver consistently ranks in
the nations top 100 universities, according to
U.S. News & World Report, and we are proud
to be part of a 150-year tradition of academic
excellence and forward thinking from one of the
nations most highly regarded universities. The
university enrolls approximately 11,500 students
in its undergraduate and graduate programs.
University College, the college of professional
and continuing studies at the University of
Denver, is dedicated to providing education
that is designed, delivered, and priced for busy
adults. The faculty and staff understand the
challenges facing adult learners and specialize in
providing the highest quality learning experience
for working professionals. The University of
Denver and all of its academic programs hold
the highest level of accreditation by the North
Central Association of Colleges and Schools, one
of six regional accrediting bodies in the nation
the standard for universities in the United States.
Built-in multimedia with course content ranging from text and graphics, to audio and video
Customizable notication preferences and a calendar function across all courses
Easy-to-use threaded discussion boards and video messaging options
Collaborative workspaces and chat functions
Helpful 24/7 technical support
A mobile app available on Android devices, iPhones, and iPads
At University College, masters degree and
graduate certicate programs are offered online
or on campus in the evenings to meet the needs
of busy adults. We understand that returning to
school challenges your schedule one lled
with work, family, and personal commitments.
Evening and online classes offer the exibility
and convenience you need to earn your degree
or certicate. Online courses are delivered
through the premier course delivery platform,
Canvas. Our goal is to deliver the most up-to-
date technology that enhances teaching and
learning in a more effective and efcient manner.
This innovative platform creates a dynamic and
integrated virtual classroom experience that
provides:
Designed, Delivered, and Priced for Busy Adults
University of Denver
See Canvas in action at youtube.com/DUcollege or scan the code.
Foundation Courses (12 credit hours)
Help students understand the scope of activity, historical development, future direction and trends,
and typical roles of organizations that operate within a career eld.
COMM 4020 Communication in Professions and Organizations
COMM 4070 Understanding Human Communication
COMM 4045 Applied Critical Thinking in Communication
Social Research and Methods (4 credit hours)
Prepares students for writing and research assignments.
Concentration Courses (16 credit hours)
Focus on a specic professional area within the larger industry sector.
Further Studies Courses (12 credit hours)
Build on the concentration area and help students develop a broader perspective within their industry.
Capstone (4 credit hours)
The culminating academic endeavor of our degree programs.
Masters Degrees (48 credits/12 courses)
Graduate Certicates (24 credits/6 courses)
Credits earned in a certicate program can be applied toward a masters degree in Organizational
and Professional Communication. Graduate certicate students will take four required concentra-
tion courses and then either select two courses from the further studies option or select two courses
offered in any of the other program concentrations, program foundation courses, or the research
course.
This concentration offers marketers familiar
with foundational PR and marketing concepts
the tools, tactics, strategies, and processes
needed to synthesize, create, track, and
manage new media and internet marketing
plans and campaigns along with traditional
marketing best practices to help you create
focused, strategic marketing plans. Learn
how to effectively integrate your traditional
and digital marketing strategies to achieve
organizational goals, while staying on the
cutting-edge of internet marketing trends
and technologies. Learn the strategies criti-
cal to prolonged success: search engine op-
timization (SEO), pay-per-click advertising,
social media integration, mobile marketing,
web metrics and analytics, digital campaign
management, email marketing, and more.
Concentration Courses
COMM 4321 Internet Marketing Communication
COMM 4322 Multichannel Marketing Strategy
COMM 4324 Web Analytics
COMM 4326 Digital Campaign Management

Further Studies Courses
COMM 4320 Integrating Social Media
COMM 4323 Email Marketing
COMM 4325 Advanced Search Marketing
COMM 4327 Writing for the Web/Content
Management
COMM 4980 Internship
Or take any course from these concentrations:
Creative Writing
Human Capital in Organizations
Human Resource Management and Development
Philanthropic Leadership
Strategic Innovation and Change
Web Design and Development
New Media and Internet Marketing
Explore your degree options and build the degree that will help you reach your goals
using the online Degree Builder interactive tool at universitycollege.du.edu
Build a Degree to Fit Your Needs
This concentration prepares professionals to
understand adult learning theories, instruc-
tional design strategies, and organizational
culture awareness for training and develop-
ment design, implementation, and evalua-
tion. The program emphasizes the synergistic
nature of human resources, organizational
development, and training operations within
organizations. With American businesses in-
vesting in excess of $30 billion in employee
training and organizational development ini-
tiatives each year, it is more important than
ever that these efforts be rewarding, provide
a return on investment (ROI), and produce
desired change within an organization.
Concentration Courses
COMM 4200 Instructional Design & Technology
COMM 4203 Adult Learning Theory and
Instructional Strategies
COMM 4206 Effective Evaluation Design
COMM 4057 Organizational Development or
COMM 4209 Strategic Organizational Design

Further Studies Courses
COMM 4030 Learning Organizations
COMM 4216 Performance Consulting
COMM 4227 Managing the Training Function
COMM 4218 Intercultural Training
COMM 4980 Internship
COMM 4230 21st Century Learning
HRA 4220 Learning: Development & Performance
Or take any course from these concentrations:
Creative Writing
Web Design and Development
Philanthropic Leadership
Strategic Innovation and Change
Human Capital in Organizations
Human Resource Management and Development
Project Management
Organizational Development, Training, and Learning
1 Research Course and 3 Foundation Courses
4 Concentration Courses
3 Further Studies/Elective Courses
1 Capstone Course/Project
Program Overview
The Organizational and Professional
Communication program at University
College, the University of Denvers college of
professional and continuing studies, focuses
on communication as essential to a successful
career. Offered online or on campus in the
evenings, or in a combination of both, a
communication degree or graduate certicate
provides outstanding foundational knowledge
for interacting effectively across formats, from
written to verbal communications. Faculty-led
discussions from professional practitioners
who work in the elds they teach, along with
project-based learning, case studies, research,
and cooperative study ensure Organizational
and Professional Communication students
receive strategic insight to productively and
immediately apply what is learned.
Students can easily transition into a variety
of careers, including media management,
employee relations, corporate communication,
community relations, public affairs, training
and organizational development, government
affairs, marketing, advocacy, conict
mediation, social media management, and
more. Our engaging and interactive learning
environment, lled with a diverse population
of professionals, ensures the development of
effective communication skills, critical and
creative thinking, strategic and tactical decision
making, and global awareness.
Organizational and Professional Communication Outcomes
This program prepares students to:

Demonstrate effective and persuasive oral, written, and non-verbal communication techniques
using tone, and principles appropriate to the audience.

Apply relevant program theory and principles and formulate arguments in writing and speaking
that contain a clear purpose, well organized, relevant content, and a conclusion that directly
reects the purpose and strength of the content

Identify, analyze, evaluate, and demonstrate effective written and verbal communication skills
across organizational, professional, and social settings

Construct, assess, and/or manage ethical problem solving, decision making or conict processes
and interactions; revise such processes for more effective outcomes as needed

Analyze and provide examples of the nature and needs of group/team processes as they relate to
and operate within organizations
Compare and choose inclusive communication practices appropriate to cultural and/or global
perspectives
APPLY NOW AT UNIVERSITYCOLLEGE.DU.EDU
The University of Denver consistently ranks in
the nations top 100 universities, according to
U.S. News & World Report, and we are proud
to be part of a 150-year tradition of academic
excellence and forward thinking from one of the
nations most highly regarded universities. The
university enrolls approximately 11,500 students
in its undergraduate and graduate programs.
University College, the college of professional
and continuing studies at the University of
Denver, is dedicated to providing education
that is designed, delivered, and priced for busy
adults. The faculty and staff understand the
challenges facing adult learners and specialize in
providing the highest quality learning experience
for working professionals. The University of
Denver and all of its academic programs hold
the highest level of accreditation by the North
Central Association of Colleges and Schools, one
of six regional accrediting bodies in the nation
the standard for universities in the United States.
Built-in multimedia with course content ranging from text and graphics, to audio and video
Customizable notication preferences and a calendar function across all courses
Easy-to-use threaded discussion boards and video messaging options
Collaborative workspaces and chat functions
Helpful 24/7 technical support
A mobile app available on Android devices, iPhones, and iPads
At University College, masters degree and
graduate certicate programs are offered online
or on campus in the evenings to meet the needs
of busy adults. We understand that returning to
school challenges your schedule one lled
with work, family, and personal commitments.
Evening and online classes offer the exibility
and convenience you need to earn your degree
or certicate. Online courses are delivered
through the premier course delivery platform,
Canvas. Our goal is to deliver the most up-to-
date technology that enhances teaching and
learning in a more effective and efcient manner.
This innovative platform creates a dynamic and
integrated virtual classroom experience that
provides:
Designed, Delivered, and Priced for Busy Adults
University of Denver
See Canvas in action at youtube.com/DUcollege or scan the code.
Foundation Courses (12 credit hours)
Help students understand the scope of activity, historical development, future direction and trends,
and typical roles of organizations that operate within a career eld.
COMM 4020 Communication in Professions and Organizations
COMM 4070 Understanding Human Communication
COMM 4045 Applied Critical Thinking in Communication
Social Research and Methods (4 credit hours)
Prepares students for writing and research assignments.
Concentration Courses (16 credit hours)
Focus on a specic professional area within the larger industry sector.
Further Studies Courses (12 credit hours)
Build on the concentration area and help students develop a broader perspective within their industry.
Capstone (4 credit hours)
The culminating academic endeavor of our degree programs.
Masters Degrees (48 credits/12 courses)
Graduate Certicates (24 credits/6 courses)
Credits earned in a certicate program can be applied toward a masters degree in Organizational
and Professional Communication. Graduate certicate students will take four required concentra-
tion courses and then either select two courses from the further studies option or select two courses
offered in any of the other program concentrations, program foundation courses, or the research
course.
This concentration offers marketers familiar
with foundational PR and marketing concepts
the tools, tactics, strategies, and processes
needed to synthesize, create, track, and
manage new media and internet marketing
plans and campaigns along with traditional
marketing best practices to help you create
focused, strategic marketing plans. Learn
how to effectively integrate your traditional
and digital marketing strategies to achieve
organizational goals, while staying on the
cutting-edge of internet marketing trends
and technologies. Learn the strategies criti-
cal to prolonged success: search engine op-
timization (SEO), pay-per-click advertising,
social media integration, mobile marketing,
web metrics and analytics, digital campaign
management, email marketing, and more.
Concentration Courses
COMM 4321 Internet Marketing Communication
COMM 4322 Multichannel Marketing Strategy
COMM 4324 Web Analytics
COMM 4326 Digital Campaign Management

Further Studies Courses
COMM 4320 Integrating Social Media
COMM 4323 Email Marketing
COMM 4325 Advanced Search Marketing
COMM 4327 Writing for the Web/Content
Management
COMM 4980 Internship
Or take any course from these concentrations:
Creative Writing
Human Capital in Organizations
Human Resource Management and Development
Philanthropic Leadership
Strategic Innovation and Change
Web Design and Development
New Media and Internet Marketing
Explore your degree options and build the degree that will help you reach your goals
using the online Degree Builder interactive tool at universitycollege.du.edu
Build a Degree to Fit Your Needs
This concentration prepares professionals to
understand adult learning theories, instruc-
tional design strategies, and organizational
culture awareness for training and develop-
ment design, implementation, and evalua-
tion. The program emphasizes the synergistic
nature of human resources, organizational
development, and training operations within
organizations. With American businesses in-
vesting in excess of $30 billion in employee
training and organizational development ini-
tiatives each year, it is more important than
ever that these efforts be rewarding, provide
a return on investment (ROI), and produce
desired change within an organization.
Concentration Courses
COMM 4200 Instructional Design & Technology
COMM 4203 Adult Learning Theory and
Instructional Strategies
COMM 4206 Effective Evaluation Design
COMM 4057 Organizational Development or
COMM 4209 Strategic Organizational Design

Further Studies Courses
COMM 4030 Learning Organizations
COMM 4216 Performance Consulting
COMM 4227 Managing the Training Function
COMM 4218 Intercultural Training
COMM 4980 Internship
COMM 4230 21st Century Learning
HRA 4220 Learning: Development & Performance
Or take any course from these concentrations:
Creative Writing
Web Design and Development
Philanthropic Leadership
Strategic Innovation and Change
Human Capital in Organizations
Human Resource Management and Development
Project Management
Organizational Development, Training, and Learning
1 Research Course and 3 Foundation Courses
4 Concentration Courses
3 Further Studies/Elective Courses
1 Capstone Course/Project

As a comprehensive approach to the study of
conict analysis and resolution, the ADR con-
centration recognizes the potentially destruc-
tive nature of conict and how to resolve it.
Alternative dispute resolution uses mediation,
negotiation, and facilitation methods to re-
solve conicts between individuals, organiza-
tions, small groups, and nations. Classes are
led by professional practitioners who work
in the elds they teach and offer a unique
and comprehensive approach to the study of
conict analysis and resolution. The program
teaches students how to apply conict theo-
ries for understanding and analyzing conict
situations, as well as developing contextually
appropriate conict management options.
Concentration Courses
COMM 4220 Conict Theory
COMM 4221 Mediation Principles and Practice
COMM 4222 Negotiation Principles and Practice
COMM 4223 Facilitation Principles and Practice

Further Studies Courses
COMM 4224 Conict and Culture
COMM 4225 Restorative Practices
COMM 4226 Managing Organizational Conict
COMM 4980 Internship
Or take any course in these concentrations:
Creative Writing
Web Design and Development
Philanthropic Leadership
Strategic Innovation and Change
Human Resource Management and Development
Human Capital in Organizations
MASTERS DEGREE & CERTIFICATES FOR BUSY ADULTS
EVENINGS & ONLINE
Organizational and
Professional Communication
New Media and Internet Marketing
Organizational Development, Training, and Learning
Alternative Dispute Resolution
Public Relations & Marketing
Organizational Communication
By taking two classes per quarter for six consecutive quarters, you can complete your degree in
about eighteen months. Discuss this opportunity with your academic advisor.
Tuition Costs at 2014/2015 Academic Year Rates

Masters Degree $27,408
Graduate Certicate $13,704
($571 per credit)
Complete Your Degree in Two Years
Call, click, or connect with University College for more information:
303-871-2291
800-347-2042
ucolsupport@du.edu
universitycollege.du.edu
twitter.com/DUcollege
facebook.com/DUcollege
Alternative Dispute Resolution
Current or aspiring PR or marketing profes-
sionals will expand their skillset and learn
how to write for the audience, manage cor-
porate identity, products, and services, and
key relationships with internal and exter-
nal constituents. Graduates take away vital
knowledge about research-based decision
making, the persuasive process of communi-
cating to target audiences, the principles of
branding and market positioning, the pro-
ciency needed to measure the effects of PR
and marketing efforts, and the practice of
successful media relations including internet
marketing communication.
Concentration Courses
COMM 4140 Marketing Foundations and
Planning
COMM 4144 PR Principles and Process
COMM 4155 PR/Marketing Research
and Measurement
COMM 4145 Writing for Public Relations or
COMM 4321 Internet Marketing Communication

Further Studies Courses
COMM 4228 E-Communication in the 21st
Century
COMM 4301 Branding and Market Positioning
COMM 4980 Internship
COMM 4145 Writing for Public Relations or
COMM 4321 Internet Marketing Communication
Or take any course in these concentrations:
Creative Writing
Web Design and Development
Philanthropic Leadership
Strategic Innovation and Change
Human Resource Management and Development
Human Capital in Organizations
Public Relations and Marketing
Improve your business communications with-
in any industry while enhancing your verbal
and written skills in an organizational, busi-
ness, or interpersonal realm with a masters
concentration or certicate in Organizational
Communication. Graduates will troubleshoot,
resolve conict, and diplomatically deal with
strategic workforce issues such as operations,
management, sales, marketing, business de-
velopment, or technology. Professional prac-
titioners who work in the elds they teach
lead comprehensive classes offering students
tactics in persuasion, presentation, negotia-
tion, cultural awareness, and how to develop
strategic communications.
Concentration Courses
COMM 4006 Group/Team Dynamics
COMM 4015 Business Communication
and Presentations
COMM 4016 Persuasion Methods and
Techniques
COMM 4032 Communication for Change
Management
Further Studies Courses
COMM 4224 Conict and Culture
COMM 4225 Restorative Practices
COMM 4226 Managing Organizational Conict
COMM 4030 Learning Organizations
COMM 4216 Performance Consulting
COMM 4227 Managing the Training Function
COMM 4301 Branding and Market Positioning
COMM 4228 E-Communication in the 21st
Century
COMM 4218 Intercultural Training
COMM 4980 Internship
Or take any course in these concentrations:
Creative Writing
Web Design and Development
Philanthropic Leadership
Strategic Innovation and Change
Human Resource Management and Development
Human Capital in Organizations
Organizational Communication
Signing up for a graduate degree at DU helped show that
I was serious and that I knew what I was talking about.
Erin Spradlin, 2013
See video testimonials from students and alumni online at universitycollege.du.edu.
Top communicators get the top rankings! Mar-
keting research analysts, public relations spe-
cialists, art directors, marketing managers,
and customer experience representatives all
placed among the top 100 best careers in a
2014 ranking by U.S. News & World Report.
New media, technology, and global opportuni-
ties are all trending within the communication
industry, as employers seek industrious pro-
fessionals who have innovative skills and can
bring something creative and dynamic to the
table.
Career Opportunities

As a comprehensive approach to the study of
conict analysis and resolution, the ADR con-
centration recognizes the potentially destruc-
tive nature of conict and how to resolve it.
Alternative dispute resolution uses mediation,
negotiation, and facilitation methods to re-
solve conicts between individuals, organiza-
tions, small groups, and nations. Classes are
led by professional practitioners who work
in the elds they teach and offer a unique
and comprehensive approach to the study of
conict analysis and resolution. The program
teaches students how to apply conict theo-
ries for understanding and analyzing conict
situations, as well as developing contextually
appropriate conict management options.
Concentration Courses
COMM 4220 Conict Theory
COMM 4221 Mediation Principles and Practice
COMM 4222 Negotiation Principles and Practice
COMM 4223 Facilitation Principles and Practice

Further Studies Courses
COMM 4224 Conict and Culture
COMM 4225 Restorative Practices
COMM 4226 Managing Organizational Conict
COMM 4980 Internship
Or take any course in these concentrations:
Creative Writing
Web Design and Development
Philanthropic Leadership
Strategic Innovation and Change
Human Resource Management and Development
Human Capital in Organizations
MASTERS DEGREE & CERTIFICATES FOR BUSY ADULTS
EVENINGS & ONLINE
Organizational and
Professional Communication
New Media and Internet Marketing
Organizational Development, Training, and Learning
Alternative Dispute Resolution
Public Relations & Marketing
Organizational Communication
By taking two classes per quarter for six consecutive quarters, you can complete your degree in
about eighteen months. Discuss this opportunity with your academic advisor.
Tuition Costs at 2014/2015 Academic Year Rates

Masters Degree $27,408
Graduate Certicate $13,704
($571 per credit)
Complete Your Degree in Two Years
Call, click, or connect with University College for more information:
303-871-2291
800-347-2042
ucolsupport@du.edu
universitycollege.du.edu
twitter.com/DUcollege
facebook.com/DUcollege
Alternative Dispute Resolution
Current or aspiring PR or marketing profes-
sionals will expand their skillset and learn
how to write for the audience, manage cor-
porate identity, products, and services, and
key relationships with internal and exter-
nal constituents. Graduates take away vital
knowledge about research-based decision
making, the persuasive process of communi-
cating to target audiences, the principles of
branding and market positioning, the pro-
ciency needed to measure the effects of PR
and marketing efforts, and the practice of
successful media relations including internet
marketing communication.
Concentration Courses
COMM 4140 Marketing Foundations and
Planning
COMM 4144 PR Principles and Process
COMM 4155 PR/Marketing Research
and Measurement
COMM 4145 Writing for Public Relations or
COMM 4321 Internet Marketing Communication

Further Studies Courses
COMM 4228 E-Communication in the 21st
Century
COMM 4301 Branding and Market Positioning
COMM 4980 Internship
COMM 4145 Writing for Public Relations or
COMM 4321 Internet Marketing Communication
Or take any course in these concentrations:
Creative Writing
Web Design and Development
Philanthropic Leadership
Strategic Innovation and Change
Human Resource Management and Development
Human Capital in Organizations
Public Relations and Marketing
Improve your business communications with-
in any industry while enhancing your verbal
and written skills in an organizational, busi-
ness, or interpersonal realm with a masters
concentration or certicate in Organizational
Communication. Graduates will troubleshoot,
resolve conict, and diplomatically deal with
strategic workforce issues such as operations,
management, sales, marketing, business de-
velopment, or technology. Professional prac-
titioners who work in the elds they teach
lead comprehensive classes offering students
tactics in persuasion, presentation, negotia-
tion, cultural awareness, and how to develop
strategic communications.
Concentration Courses
COMM 4006 Group/Team Dynamics
COMM 4015 Business Communication
and Presentations
COMM 4016 Persuasion Methods and
Techniques
COMM 4032 Communication for Change
Management
Further Studies Courses
COMM 4224 Conict and Culture
COMM 4225 Restorative Practices
COMM 4226 Managing Organizational Conict
COMM 4030 Learning Organizations
COMM 4216 Performance Consulting
COMM 4227 Managing the Training Function
COMM 4301 Branding and Market Positioning
COMM 4228 E-Communication in the 21st
Century
COMM 4218 Intercultural Training
COMM 4980 Internship
Or take any course in these concentrations:
Creative Writing
Web Design and Development
Philanthropic Leadership
Strategic Innovation and Change
Human Resource Management and Development
Human Capital in Organizations
Organizational Communication
Signing up for a graduate degree at DU helped show that
I was serious and that I knew what I was talking about.
Erin Spradlin, 2013
See video testimonials from students and alumni online at universitycollege.du.edu.
Top communicators get the top rankings! Mar-
keting research analysts, public relations spe-
cialists, art directors, marketing managers,
and customer experience representatives all
placed among the top 100 best careers in a
2014 ranking by U.S. News & World Report.
New media, technology, and global opportuni-
ties are all trending within the communication
industry, as employers seek industrious pro-
fessionals who have innovative skills and can
bring something creative and dynamic to the
table.
Career Opportunities

As a comprehensive approach to the study of
conict analysis and resolution, the ADR con-
centration recognizes the potentially destruc-
tive nature of conict and how to resolve it.
Alternative dispute resolution uses mediation,
negotiation, and facilitation methods to re-
solve conicts between individuals, organiza-
tions, small groups, and nations. Classes are
led by professional practitioners who work
in the elds they teach and offer a unique
and comprehensive approach to the study of
conict analysis and resolution. The program
teaches students how to apply conict theo-
ries for understanding and analyzing conict
situations, as well as developing contextually
appropriate conict management options.
Concentration Courses
COMM 4220 Conict Theory
COMM 4221 Mediation Principles and Practice
COMM 4222 Negotiation Principles and Practice
COMM 4223 Facilitation Principles and Practice

Further Studies Courses
COMM 4224 Conict and Culture
COMM 4225 Restorative Practices
COMM 4226 Managing Organizational Conict
COMM 4980 Internship
Or take any course in these concentrations:
Creative Writing
Web Design and Development
Philanthropic Leadership
Strategic Innovation and Change
Human Resource Management and Development
Human Capital in Organizations
MASTERS DEGREE & CERTIFICATES FOR BUSY ADULTS
EVENINGS & ONLINE
Organizational and
Professional Communication
New Media and Internet Marketing
Organizational Development, Training, and Learning
Alternative Dispute Resolution
Public Relations & Marketing
Organizational Communication
By taking two classes per quarter for six consecutive quarters, you can complete your degree in
about eighteen months. Discuss this opportunity with your academic advisor.
Tuition Costs at 2014/2015 Academic Year Rates

Masters Degree $27,408
Graduate Certicate $13,704
($571 per credit)
Complete Your Degree in Two Years
Call, click, or connect with University College for more information:
303-871-2291
800-347-2042
ucolsupport@du.edu
universitycollege.du.edu
twitter.com/DUcollege
facebook.com/DUcollege
Alternative Dispute Resolution
Current or aspiring PR or marketing profes-
sionals will expand their skillset and learn
how to write for the audience, manage cor-
porate identity, products, and services, and
key relationships with internal and exter-
nal constituents. Graduates take away vital
knowledge about research-based decision
making, the persuasive process of communi-
cating to target audiences, the principles of
branding and market positioning, the pro-
ciency needed to measure the effects of PR
and marketing efforts, and the practice of
successful media relations including internet
marketing communication.
Concentration Courses
COMM 4140 Marketing Foundations and
Planning
COMM 4144 PR Principles and Process
COMM 4155 PR/Marketing Research
and Measurement
COMM 4145 Writing for Public Relations or
COMM 4321 Internet Marketing Communication

Further Studies Courses
COMM 4228 E-Communication in the 21st
Century
COMM 4301 Branding and Market Positioning
COMM 4980 Internship
COMM 4145 Writing for Public Relations or
COMM 4321 Internet Marketing Communication
Or take any course in these concentrations:
Creative Writing
Web Design and Development
Philanthropic Leadership
Strategic Innovation and Change
Human Resource Management and Development
Human Capital in Organizations
Public Relations and Marketing
Improve your business communications with-
in any industry while enhancing your verbal
and written skills in an organizational, busi-
ness, or interpersonal realm with a masters
concentration or certicate in Organizational
Communication. Graduates will troubleshoot,
resolve conict, and diplomatically deal with
strategic workforce issues such as operations,
management, sales, marketing, business de-
velopment, or technology. Professional prac-
titioners who work in the elds they teach
lead comprehensive classes offering students
tactics in persuasion, presentation, negotia-
tion, cultural awareness, and how to develop
strategic communications.
Concentration Courses
COMM 4006 Group/Team Dynamics
COMM 4015 Business Communication
and Presentations
COMM 4016 Persuasion Methods and
Techniques
COMM 4032 Communication for Change
Management
Further Studies Courses
COMM 4224 Conict and Culture
COMM 4225 Restorative Practices
COMM 4226 Managing Organizational Conict
COMM 4030 Learning Organizations
COMM 4216 Performance Consulting
COMM 4227 Managing the Training Function
COMM 4301 Branding and Market Positioning
COMM 4228 E-Communication in the 21st
Century
COMM 4218 Intercultural Training
COMM 4980 Internship
Or take any course in these concentrations:
Creative Writing
Web Design and Development
Philanthropic Leadership
Strategic Innovation and Change
Human Resource Management and Development
Human Capital in Organizations
Organizational Communication
Signing up for a graduate degree at DU helped show that
I was serious and that I knew what I was talking about.
Erin Spradlin, 2013
See video testimonials from students and alumni online at universitycollege.du.edu.
Top communicators get the top rankings! Mar-
keting research analysts, public relations spe-
cialists, art directors, marketing managers,
and customer experience representatives all
placed among the top 100 best careers in a
2014 ranking by U.S. News & World Report.
New media, technology, and global opportuni-
ties are all trending within the communication
industry, as employers seek industrious pro-
fessionals who have innovative skills and can
bring something creative and dynamic to the
table.
Career Opportunities