YouGov / The Sun Survey Results

Sample Size: 1752 GB Adults

Fieldwork: 18th - 19th January 2012
Voting intention

2010 Vote

Age

Social grade

Region

18-24 25-39 40-59

60+

ABC1

C2DE

London

899
955
%

211
143
%

449
431
%

599
697
%

493
481
%

994
1157
%

749
586
%

223
226
%

43
36
6
14

38
41
9
12

26
51
14
9

44
37
8
11

36
42
7
15

49
31
6
14

45
36
8
11

36
41
7
16

52
31
8
9

51
28
10
11

5
2
7
1
0
1

7
3
2
2
0
1

5
3
2
0
0
0

2
4
2
1
0
0

3
3
4
0
0
0

7
3
1
2
0
1

8
3
1
1
0
0

5
3
2
1
0
0

8
4
2
1
0
1

6
0
2
1
0
0

2
11

3
26

7
11

9
22

15
17

12
19

7
17

3
13

7
17

8
16

9
85
6

19
63
18

38
52
9

26
55
20

19
59
22

34
49
17

28
58
13

40
49
11

35
51
14

28
57
16

Total

Con

Lab

1752
1752
%

542
514
%

509
458
%

Con
Lab
Lib Dem
Other

41
38
8
13

100
0
0
0

0
100
0
0

0
0
100
0

90
3
0
7

6
89
1
4

UKIP
SNP / PCY
Green
BNP
Respect
Other

6
3
2
1
0
1

0
0
0
0
0
0

0
0
0
0
0
0

0
0
0
0
0
0

6
0
0
0
0
0

Would Not Vote

Don't know

8
16

0
0

0
0

0
0

82
7
11

3
91
5

27
46
26

Weighted Sample
Unweighted Sample

Gender

Rest of
South
569
560
%

Lib
Dem
101
107
%

Con

Lab

555
539
%

437
394
%

Lib
Dem
396
424
%

Male

Female

853
797
%

14
39
31
17

1
1
1
1
0
0

3
10

68
19
13

Midlands /
Wales
375
370
%

North

Scotland

433
408
%

152
188
%

36
46
5
14

34
48
8
10

19
42
6
34

7
0
3
1
0
0

9
2
2
1
0
0

5
0
2
1
0
1

0
31
2
0
0
1

4
22

7
16

11
17

9
14

6
17

37
49
14

38
45
16

28
56
15

27
62
11

22
59
19

Headline Voting Intention

[Exculding Don't knows and Wouldn't votes]

Other Parties Voting Intention

Non Voters

Jan 1718

Jan 1819

31
53
16

32
53
15

Do you approve or disapprove of the

Government's record to date?
Approve
Disapprove
Don't know

2012 YouGov plc. All Rights Reserved

www.yougov.com

Fieldwork: 18th - 19th January 2012

Voting intention

Weighted Sample
Unweighted Sample

Here are some statements that different people

make about different political parties. In each
case, which party do you think it applies to most
- the Conservatives, Labour or the Liberal
Democrats?
The kind of society it wants is broadly the kind
of society I want
Applies most to the Conservatives
Applies most to Labour
Applies most to the Liberal Democrats
Applies to none of them
Don't know
It is led by people of real ability
Applies most to the Conservatives
Applies most to Labour
Applies most to the Liberal Democrats
Applies to none of them
Don't know
Its leaders are prepared to take tough and
unpopular decisions
Applies most to the Conservatives
Applies most to Labour
Applies most to the Liberal Democrats
Applies to none of them
Don't know

2010 Vote

Gender

Con

Lab

509
458
%

Lib
Dem
101
107
%

555
539
%

437
394
%

Lib
Dem
396
424
%

Total

Con

Lab

1752
1752
%

542
514
%

Male

Female

853
797
%

Age

Social grade

Region

223
226
%

Rest of
South
569
560
%

Midlands /
Wales
375
370
%

18-24 25-39 40-59

60+

ABC1

C2DE

London

899
955
%

211
143
%

449
431
%

599
697
%

493
481
%

994
1157
%

749
586
%

North

Scotland

433
408
%

152
188
%

Jan 4-5

Jan 1819

31
27
11
18
12

30
26
8
21
15

80
4
2
7
7

3
73
4
11
9

11
5
68
10
6

71
3
2
14
10

6
64
2
15
13

11
25
25
23
16

33
26
9
22
10

28
25
8
20
20

18
26
11
15
30

29
25
9
18
19

26
29
8
25
12

42
22
6
23
7

34
25
10
18
13

25
26
6
26
17

33
22
10
23
12

38
20
9
20
13

27
31
5
20
17

26
30
8
21
16

19
30
9
28
14

28
12
4
39
17

25
12
3
43
17

67
1
1
20
11

3
35
3
45
15

10
9
27
40
13

57
2
0
28
12

6
30
2
47
15

13
10
9
51
18

27
14
3
43
13

23
10
3
43
21

14
13
3
40
29

27
10
3
38
22

21
13
3
47
16

33
10
4
44
9

27
10
3
44
16

22
14
3
41
19

30
8
3
41
18

30
7
4
42
18

21
15
3
43
17

22
17
3
41
16

20
9
2
53
17

55
9
5
17
13

52
9
4
21
14

87
1
1
6
5

35
25
2
24
13

34
5
30
22
10

77
1
1
13
8

38
22
1
23
16

43
9
12
22
14

53
11
4
22
11

52
7
3
20
18

38
9
4
23
26

54
8
4
18
16

52
9
3
23
13

57
10
3
19
11

54
8
4
22
12

49
10
3
20
18

54
7
2
24
12

55
6
6
19
14

53
8
3
21
16

48
14
3
19
15

48
9
3
27
13

18
28
31
8
15

16
33
28
7
16

4
61
23
3
9

30
8
46
6
10

18
53
9
8
12

7
54
23
5
12

29
10
43
4
14

19
33
27
8
13

15
38
29
7
11

17
28
28
7
20

13
29
26
7
26

14
32
27
7
21

16
32
31
9
13

20
36
29
7
9

14
34
31
7
14

19
31
25
8
17

15
34
27
9
15

15
35
27
7
17

14
33
29
7
18

22
31
28
6
13

12
26
35
14
13

It seems to chop and change all the time: you

can never be quite sure what it stands for
Applies most to the Conservatives
Applies most to Labour
Applies most to the Liberal Democrats
Applies to none of them
Don't know

2012 YouGov plc. All Rights Reserved

www.yougov.com

YouGov Weighting Data

In addition to weighting by age, gender, social class and region (weighted and
unweighted figures shown in the tables), YouGov also weighted its raw data by
newspaper readership and political party identification:
Unweighted no. Weighted no.
Age and Gender
Male 18 to 24

60

108

Male 25 to 39

169

226

Male 40 to 59

337

297

Male 60 +

231

222

Female 18 to 24

83

103

Female 25 to 39

262

223

Female 40 to 59

360

303

Female 60 +

250

270

North England

408

433

Midlands

286

288

East England

170

168

London

226

223

South England

390

401

Wales

84

87

Scotland

188

152

AB

624

488

C1

533

505

C2

248

366

DE

338

383

Express / Mail

355

281

Sun / Star

194

410

Mirror / Record

100

174

Guardian / Independent

115

79

FT / Times / Telegraph

124

166

Other Paper

241

201

No Paper

623

441

Labour

500

569

Conservative

481

500

Liberal Democrat

219

210

SNP/Plaid Cymru

48

30

Others

82

23

None/ DK

422

420

Region

Social Grade

Newspaper Type

Political Party Identification

YouGov is a member of the British Polling Council and abides by its rules.

http://today.yougov.co.uk

2010 YouGov Plc. All Rights Reserved