Analysis of Fast food industries in india

Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with low quality preparation and served to the customer in a packaged form for take-out/take-away. Outlets may be stands or kiosks, which may provide no shelter or seating, or fast food restaurants (also known as quick service restaurants). Franchise operations which are part of restaurant chains have standardized foodstuffs shipped to each restaurant from central locations.

The Indian fast food market has been witnessing rapid growth on the back of positive developments and presence of massive investments. Currently, market growth is largely fuelled by the rising young population, working women, hectic schedules, and increasing disposable income of the middle-class households. Some of the unique properties of fast food like quick served, cost advantage, etc are making it highly popular among the masses. Thus, India offers enormous opportunities for both domestic as well as international players. Indian Fast Food Market Analysis, the Indian Fast Food Industry is anticipated to grow at a CAGR of around 34% during 2011-2014. Anticipating the future growth, many big international players are entering into the market by making deals with the domestic players. And those already present in the Indian market are expanding their presence in different provinces of the country. This trend will emerge more strongly during our forecast period, providing opportunities to local players to widen their product portfolios. There is a large scope of growth in the untapped tier-II and tier-III cities, owing to which, major fast food retailers have already started applying various marketing strategies in popularizing their brands in these cities. Furthermore, they are aiming to provide affordable and customized products to suit the needs of people that would ultimately provide necessary boost to the Indian fast food industry. The report also provides extensive information on the countrys fast food market, besides discussing the growing segments like Noodle market, Pizza market, and others food market. Thus, it provides valuable information about the Fast food companies and provides necessary insight for investors looking to enter this market. Moreover, the report features forecast for fast food sales in the country. The forecast is based on the correlation between past market growth and growth in base drivers, such as middle class, urbanization, cultural shift, and lifestyle changes. Due

consideration is given on competitive landscape to enable clients to understand market structure and growth prospects

Indian Fast Food Market Analysis provides extensive research and objective analysis of the fast expanding fast food market in India. The report has analyzed all the vital industry trends and possible growth areas for future expansion. It also analyses important driving forces in detail which will help clients to understand the market better A global sense there is no doubt that McDonald's, KFC, Pizza Hut and Subway are amongst the most prominent restaurant brands. All these names and many others are instantly recognizable as fast foods outlets in most countries throughout the world. In 2013, the global fast food market is forecast to have a value of $200 billion, an increase of 29.3% and a volume of 94.7 billion transactions, an increase of 10.4% since 2008. With a rapidly growing middle class population and a changing lifestyle, India is blessed with one of the fastest growing fast food markets of the world. The Indian fast food market is growing at the rate of 30-35% per annum. Almost all big fast food brands of the world have succeeded in making their presence felt in the country and most of them are posting appreciable growth

Market players; 1) 2) 3) 4) KFC MC DONALDS PIZZA HUT DOMINOS PIZZA

Market size; 1. Dominated by McDonalds having as many as 200 outlets 2. 140 restaurant of pizza hut in india 3. Kfc plan to open 100 outlet till 2010

Home Delivery: Has it Become a Necessity for a Fast Food Chain to Penetrate in a Market?

4. McDonald s, one of the world s leading fast food service companies, was launched in India way back in 1996. However, it launched its home delivery services called McDelivery in India only on March 15, 2004, almost after 8 long years of being in operation in India. Probably, it either realised the potential of home delivery services late or may be it didn t want to incur investments in home delivery services in the initial years of its operation in India. Sensing the growing potential of home delivery, in the year 2007, McDonald s planned to invest Rs. 3 crore to strengthen its home delivery services and launched a single home delivery number 6600666 in order to penetrate into the market deeper. At that point of time, McDelivery accounted for almost 5% of the overall sales and investment in McDelivery services was aimed at taking this share to 7.5% by 2008. 5. McDonald s did not place any restriction on the minimum order value from the very beginning, rather it charged a flat fee of Rs. 10 per order irrespective of the order value initially. Today, this fee stands at Rs. 20 per order after more than 6 years of the introduction of this offering. It has deployed an Interactive Voice Response (IVR) system which has options for placing the order, tracking the order status, lodging the complaints and knowing the promotional offers. However, to take the order from the customer and subsequently forward it to the nearest outlet, McDonald s has to run a call centre which comes with a cost. Moreover, during the peak hours, customers may have to wait a little longer to get their orders registered with the call center executives. The best thing however is that once a customer registers for McDelivery, whenever he makes a call again to place an order, he is greeted by the customer care executive with his name and he is not required to tell his address for the delivery of the required food items. 6. In order to reduce the call centre costs and to give customers an option where they will no longer be required to wait for placing their orders through phone even during peak hours, McDonald s introduced the order registration through web also from this year onwards in India. If this model becomes succesful, it will be a win-win situation for both the customers as well as the company. The company expects web delivery mode to contribute 5% towards sales. In all, home delivery share (combining both phone as well as web modes) is expected to be at least double-digit percentage of sales. 7. Probably, McDonald s started its home delivery only after looking at the success of the other players in the fast food market. But, today home delivery has become an important part of the McDonald s supply chain. After all, managing home delivery also involves delivering right food items at the right time in right quantity and right quality at the right address. Almost all popular fast food chains in India do have home delivery model in their business system. Some food chains earn more from home delivery than in-person visits of the customers. That is why, probably, home delivery has become a necessity for a fast food chain to penetrate in a market!

onstantly experimenting with the tastes of consumers by mixing western and 'desi' menus, fast food industry

has seen a rapid growth in last few years, thanks to high disposable incomes and greater exposure to multiple cuisines. A lot of Indians are travelling abroad experiencing changes in lifestyle and are keen on experimenting with food, say experts. "Our comparable sales in metros have been nearly 20 per cent in 2010 and as the fast food market continues to expand across the country and across various consumer segments, there is tremendous scope for expansion," says Vikram Bakshi, MD, McDonalds India [ Images ] (North & East), adding that they are targeting to open around 40 plus stores in the country soon. McDonald's made its India debut in 1996 with one outlet at Basant LoK in Delhi [ Images ] and at present, it has 211 restaurants of which 105 are in North & East India and 106 in West & South India.

Apart from metros, McDonald's is fast reaching rural areas as well, as there are 14 outlets in Haryana, 11 in Punjab [ Images] and 28 in Uttar Pradesh [ Images ]. "With ever increasing pool of working population, nuclear families and a progressive middle class, the demand for fast food already on the rise will see a tremendous growth in future also," says Ritu Chaudhri, VP Marketing, Nirulas. Nirulas has 80 outlets (company owned and franchised) in 7 cities across Delhi, Uttar Pradesh, Uttaranchal, Haryana, Rajasthan [ Images ] and Punjab and are planning to open 70 more till 2012. The move to 'localise' the fast food tastes has paid rich dividends and increased brand loyal customer base for the companies. Pizza Hut is known to introduce Indianised version of pizzas to attract the local customer base. "We launched products like Karahi Paneer, Teekha Paneer and Karahi Chicken long time ago and it was a complete success. Soon, you will see more of such products," says Umesh Kumar, Manager, Pizza Hut, CP. Bakshi says the age old saying of 'when in Rome, do as the Romans do' holds the USP. "Keeping in view the strong liking of north Indians towards spicy stuff, we had to introduce in our menu dishes like McAloo Tikki Burger, Pizza McPuff, McVeggie," he says. To reposition itself as the preferred choice for young adults, Nirula's also launched its Desimania campaign. "For our Desimania campaign last year, we had launched a new range of western fast food with a Unique 'Desi' Twist. The menu included a tempting new variety of teekha pizzas, chatpata burgers, refreshing beverages and some uniquely desi sundaes which became very popular with our customers," says Chaudhri. The consumer spending on processed food has increased at an average rate of 7.6 per cent annually from 2008 to 2010 and this is expected to rise at an average of around 8.6 per cent until 2012, according to a report by Assocham