Bruce A. Rauch SENIOR SALES PROFESSIONAL l Information Technology & Software location: Algonquin, IL 60102 cell: 847.212.

7239 home: 847.658.6326 email: br1e3 6d1e@westpost.net EXECUTIVE SUMMARY Inventive, assertive and high performing Senior Sales Pr ofessional credited with combining sales, marketing and business development exp ertise to deliver substantial revenue growth in highly competitive business mark ets. Strategist, innovator, and tactical leader of enterprise-wide initiatives t hat build brand value and result in sustainable, profitable growth. PROFILE Superior proficiency in all areas of executive sales leadership-vis ion through strategies, tactical plans, compensation programs, communication pro tocols, and reporting structures. Dynamic record of top performance in developing a sales force that is able to ac hieve aggressive goals and penetrate untapped markets. Visionary with the ability to increase market penetration and facilitate market launch through indirect distribution channels and industry partners. CORE COMPETENCIES * New Business Development * Account Acquisition, Expansion & Retention * Sales Forecasting & Market Penetration * Territory Management & Development * Competitive & Market Analysis * Channel Development * Product Marketing & Management * Executive Level Presentations * Client Relationship Management * Team Leadership & Motivation RECENT EMPLOYMENT EXPERIENCE SYNNEX CORPORATION, Fremont, CA 2011 Field Account Representative Synnex is a publically traded $10 billion distributor of over 200 vendors produc ts in the IT industry. $11 Million Annual Sales Budget Central Region EMC partner manager, responsible for all aspects of partner recru itment and management for the twenty two state central region Synnex EMC partners. Duties include on-going recruitment of new partners for the Synnex EMC product portfolio, development a nd implementation of marketing and sales campaigns for existing partners to help increase product sales, relationship management with vendor management and fiel d across central region. Other activities include conducting partner training ev ents across the region on a regular basis, on-boarding of all new Synnex EMC par tner sales/SA teams, sales strategy development with partner management. Highlig hts include signing over forty new Synnex EMC partners to date, increasing partn er sales of Synnex product over 400% versus 2010 sales ytd. Position eliminated October, 2011 SARCOM 2010 Senior Sales Account Executive SARCOM is a publicly traded division of $1.5 billion PC MALL, focusing on techno logy sales and consulting value added services to the Fortune 2000. $3 million Annual Sales Budget Sales Executive responsible for creating new account opportunities for the sale of SARCOM product lines into the Fortune 2000 space. Work with team consisting o f inside sales rep and several product line specialists to identify company oppo rtunities and propose solutions based upon products and services f rom the SARCO M portfolio. AGILYSYS, INC, Lisle, IL 1996-2010 Senior Sales Executive-Technology Services Group $800M publicly traded technology and consulting services Solutions Company that delivers tools, knowledge and

value to its customers and partners. $3-6M Annual Sales Budget High profile sales executive with full autonomy over creating business progressi on and roll-out plans based on extensive competitive, product and market intelli gence for IT products and services. Work cohesively with and indirectly manage t eam comprised of several solution architects, inside sales and software represen tatives, and other product specialists to ensure attainment of forecasted sales objectives. Engage in ongoing collaborations with complimentary marketing partne rs to drive new joint ventures. * Acknowledged with five annual international -Top Performer Sales Awards- and n umerous business unit awards for surpassing goals by averaging over $1 M in gros s profit contribution. * Utilized account advancement strategies, new project development, and expense control to sustain a gross profit average of 160% of budget. * Conceptualized and introduced distinct regional marketing campaigns that deliv ered numerous new account opportunities with ROI of 60 days. * Launched initiatives that led to three accounts being converted into National accounts, with high GP$ return and continued year over year growth in gross doll ar sales and gross profit sales. * Maximized use of executive selling model, sales initiatives, extended sales te am and marketing to surpass gross dollar budget and gross profit budget annually. * Classified and nurtured over twenty major accounts that resulted in over $12M in gross profit dollar contribution to date. DIGITAL EQUIPMENT CORPORATION, Marlboro, MA 1984-1996 Global Account Sales Manager (1989-1996) Central Region Process Control Manufacturing Manager (1987-1989) Digital Equipme nt Corporation US Account Manager (1984-1987) $5B new equipment manufacturer with 10,000 employees worldwide Promoted through a series of increasingly responsible positions to the final pos ition of Global Account Sales Manager appointed to direct global sales, services and technology teams assembled to penetrate and grow digital business within tw o International companies. Scope of responsibilities entailed full P &L accounta bility, account management and sales plan design and implementation, marketing m anagement, and partner in-direct management. * Recognized by the organization with four -International Sales Awards-. * Provided strong organizational leadership and active participation in account acquisition that led to a boost in gross profit f rom 28% of budget to 155% of annual budget. * Propelled unique campaigns that gross sales amplifying f rom $3M to $25M annua lly. * Championed growth of GD Searle Digital revenue f rom zero to $6M per year, alo ng with developing a sales team comprised of three representatives credit with e xceeding all annual profitability goals set by management. PREVIOUS EMPLOYMENT EXPERIENCE AC NIELSEN COMPANY, Northbrook, IL Regional Marketing Manager Client Sales Executive District Marketing Manager EDUCATION AND PROFESSIONAL DEVELOPMENT Valparaiso University, Valparaiso, IN: Bachelor of Arts in Sociology/Economics Continuing Education: Vendor Certifications f rom IBM, HP, Oracle, VMware, Cisco , Oracle. Sales Skill