1) Starbucks works with Ethiopian farmers Coffee bean production Name of cooperation sherkina .

Starbucks files with the US patent & trademark office to register the trademark Sherkina Sun dried sidamo 6 months later Ethiopian government files application for trade mark of 3 famous regions Sidamo, Harar, Krygaschaffe , Who will get the trademark? If you are starbacks, what is your advice? If you are the government, what is your advice? Any possible solutions? 2) Hammerton is a domain name speculator registered jimi-Hendrix.com. Experience Hendrix (EH) in the owner of all music, lyrics, name, images, recording rights of Jimi Hendrix including the domain name jimi-hendrix.com. Hammerton offers to sell the domain name for 1 million, you are the judge. 3) Grudig (German electronics firm) produced goods under the trade mark QINT. It licensed consten to register QINT as a French trademark and sell the goods exclusively in France. Costen could not use the trademark or sell goods outside France. What is your opinion? 4) US Pharma owns the patent right for AIDS-medicine. They registered the patent 5 years ago in Thailand. Concequently they charge extremely high prices and royalty fees. What can the thai government do? 5) Dunken Subway is an US-based franchise franchisor was very succesfull in the past, but due to a recent scandal (involving contaminated infected meat) the products are no longer popular with the consumers. You are a franchisee in Maastricht, what shouldbe your reaction?

1) Starbucks registered the trade mark first. Sidamo could be a name which is attached to a region (generic name?). Ethiopia sees consumer led protests against starbucks. Final answer: Starbucks (on low cost bases) licensed the trademark to the Ethiopian government, commercialization is done in a joint venture project. (Real case on the internet) 2) EH Jimi Hendrix.com register jimihendrix.com this can lead to confusion of consumers What was his intention? He was a speculator, and since he didn t want to use it the second registration is invalid. (Bad faith) 3) (Real case on the internet) Violation of competition policy (Pioneer-case, discussed on 2212-11) 4) Protection of human rights Violation of public order and Violation of public health probably they will introduce a compulsory license so it will be cheap and feely available. 5) The franchisee must maintain value . The licensor has to repair the image (within a certain time frame), until he does this the licensee can reduce financial contribution.