Montreal 18 January

New Year, New Challenge, New Image for AmrAsia Film Festival 2012

MONTRAL, Jan. 17, 2012 - For its third edition, the AmrAsia Film Festival announces the launch of the Smartphone Film Challenge, alongside the returning, well-received National Video Portrait Competition. The two events will be announced on March 9th at the SAT. Profiting of this occassion, the festival will also introduce the new AmrAsia logo and the festivals 2012 poster, designed by graphic artist La Behr. The first launch of the Smartphone Film Challenge in Montral invites the public to explore and expand their definition of cinema. Using a daily communication device, the smartphone, participants in the challenge will record and edit a short video (maximum of 4 minutes) on a given theme, which will be provided at the opening gala on March 1st, 2012. Registration closes on February 15th. This year also marks the fourth year of Cin-Asies popular National Video Portrait Competition. The competition will collect over twenty competing short video works shot across Canada and present them together during the festival. Past editions of this competition have discovered many emerging talents in the industry, including Nguyen-Anh Nguyen, Jason Karmen, and Julie Corbeil. Cin Asie will continue to support these young talents by encouraging them to keep showcasing their works at the AmrAsia Film Festival. This years Video Portrait theme is Family. Registration closes on February 10th. The AmrAsia Film Festival focus on promoting the best of Asian films and AsianCanadian production in Canada. This year, the festival will reveal its new permanent logo and a stylish poster that presents a modern interpretation of Asian heritage. Both the poster and logo are the work of graphic artist, La Behr. Before working with AmrAsia, La Behr collaborated with well-established organizations such as Les Rencontres Internationales du Documentaire de Montral (RIDM), ARTV, and Infopresse.

I was interested in the Canadian-Asian cultural mix of AMRASIA. I faced the challenge of combining the two notions into one unified concept. The AMRASIA brand uses classic American typography, transformed to acknowledge the Asian identity in a way that is unexpected and immediately arouses our curiosity. - La Behr

The AmrAsia Film Festival is organized by Cin-Asie, a non-profit organization based in Montral which has worked over 16 years for the promotion and proliferation of Asian and Asian-Canadian cinema. The festival celebrates the diversity of Asian culture, and includes some of the most exciting productions that have come out of Asia and Canada over the past year. For more information, <http://www.amerasiafestival.com>

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