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Hero MotoCorp
NEUTRAL
Performance Highlights
CMP
Target Price
3QFY12
3QFY11
% chg (yoy)
Angel est.
% diff
6,031
5,162
16.9
6,057
(0.4)
Net sales
Adj. EBITDA
715
577
24.0
753
(5.0)
11.9
11.2
68bp
12.4
(57)bp
Adjusted PAT
613
509
20.5
629
(2.5)
`1,951
-
Investment Period
Stock Info
Automobile
Sector
Market Cap (` cr)
38,955
Beta
Hero MotoCorps (HMCL) 3QFY2012 results were slightly lower than our
expectations on the operating front as EBITDA margin contracted (sequentially)
due to adverse product mix and higher royalty expenses, led by unfavorable forex
movement. Going ahead, we expect slight moderation in the domestic industry
demand and increase in competitive intensity, thereby pressurizing HMCLs
market share. We believe the stock is fairly valued at current levels and maintain
our Neutral rating on the stock.
Adverse forex movement impacts overall performance: HMCL registered in-line
net sales growth of 16.9% yoy (3.5% qoq) to `6,031cr, driven by volume growth
of 11.3% yoy (2.9% qoq) and a 5% yoy (0.5% qoq) improvement in average net
realization. Volume performance was driven by 10.6% (2.6% qoq) and 20.4% yoy
(6.4% qoq) growth in motorcycle and scooter sales, respectively. Adjusted EBITDA
margin (adjusted for royalty payments) came in lower than expected at 11.9%
(down 30bp qoq) due to adverse product mix and higher royalty outgo, led by
unfavorable forex movement. Other expenses to net sales declined by 50bp qoq
due to lower advertisement and rebranding expenses. Net profit, however,
registered strong growth of 20.5% yoy (1.6% qoq) to `613cr aided by lower tax
rate and increased other income.
Outlook and valuation: We broadly maintain our volume estimates for HMCL and
model 10.4% volume growth in FY2013. We believe the benefits of lower
raw-material costs will be negated due to higher advertising and R&D expenses
that HMCL intends to incur going ahead. Further, due to increased competitive
activity in the two-wheeler segment, HMCLs market share will also remain under
pressure. At `1,951, HMCLs stock is fairly valued at 14.4x FY2013E earnings
(historical multiple 15x). We maintain our Neutral rating on the stock.
0.5
2,248/1,378
66,895
BSE Sensex
16,739
Nifty
5,049
Reuters Code
HROM.BO
Bloomberg Code
HMCL@IN
52.2
6.9
33.9
Abs. (%)
7.0
1yr
3yr
Sensex
(2.6) (12.3)
3m
83.9
Hero MotoCorp
(3.9)
10.1 133.9
Key financials
Y/E March (` cr)
FY2010
FY2011
FY2012E
FY2013E
Net sales
15,758
19,245
23,276
26,345
% chg
27.9
22.1
20.9
13.2
2,082
1,842
2,346
2,696
% chg
76.3
(11.5)
27.4
14.9
16.9
12.4
14.7*
14.6*
EPS (`)
104.2
92.2
117.5
135.0
P/E (x)
18.7
21.1
16.6
14.4
P/BV (x)
11.2
13.2
8.9
6.4
RoE (%)
57.3
57.4
64.1
51.4
RoCE (%)
64.1
47.2
42.8
39.6
2.0
1.7
1.3
1.1
12.5
14.8
9.6
7.9
Adj. profit
EV/Sales (x)
EV/EBITDA (x)
Source: Company, Angel Research; Note: * OPM adjusted for change in treatment of royalty costs
Yaresh Kothari
022-39357800 Ext: 6844
yareshb.kothari@angelbroking.com
3QFY12
3QFY11
2QFY12
9MFY12
9MFY11
% chg
Net Sales
6,031
5,162
16.9
5,829
3.5
17,544
14,010
25.2
Consumption of RM
15.2
4,224
4.0
12,863
10,184
26.3
73.3
72.7
11.1
543
451
3.1
3.2
(2.6)
1,458
1,588
4,395
3,815
(% of Sales)
72.9
73.9
Staff Costs
199
156
(% of Sales)
Other Expenses
(% of Sales)
Total Expenditure
Operating Profit
3.3
3.0
494
614
72.5
27.7
179
(19.5)
508
3.1
8.7
20.5
(8.2)
8.2
11.9
8.3
11.3
5,088
4,585
11.0
4,911
3.6
14,865
12,223
21.6
943
577
63.5
919
2.6
2,679
1,787
49.9
15.3
12.8
(29.2)
(10.9)
(10.0)
9.1
OPM
15.6
11.2
Interest
(3.2)
(5.2)
(39.1)
(4.5)
Depreciation
299
56
433.7
278
7.2
817
165
395.1
Other Income
76
62
23.0
80
(4.4)
244
194
26.1
724
588
23.1
724
(0.1)
2,118
1,826
16.0
(80)
42.5
724
(0.1)
2,118
1,746
21.3
12.1
12.5
343
320
16.2
18.3
15.8
(80)
724
508
(% of Sales)
12.0
9.8
111
79
(% of PBT)
15.3
15.6
Reported PAT
613
429
42.9
604
1.6
1,775
1,426
24.4
Adjusted PAT
613
509
20.5
604
1.6
1,775
1,506
17.8
12.4
40.2
121
(8.3)
16.7
PATM
10.2
8.3
10.4
10.1
10.2
39.9
39.9
39.9
39.9
39.9
EPS (`)
30.7
25.5
88.9
75.4
20.5
30.2
1.6
7.4
17.8
3QFY12
3QFY11
2QFY12
9MFY12
9MFY11
% chg
Total two-wheelers
1,589,276
1,428,030
11.3
1,544,315
2.9
4,663,168
3,948,013
18.1
Domestic
1,543,212
1,389,551
11.1
1,504,470
2.6
4,538,844
3,844,614
18.1
46,064
38,479
19.7
39,845
15.6
124,324
103,399
20.2
Motorcycles
1,474,815
1,332,941
10.6
1,436,759
2.6
4,335,367
3,695,779
17.3
Domestic
Exports
1,438,160
1,299,110
10.7
1,407,172
2.2
4,238,702
3,604,308
17.6
Exports
36,655
33,831
8.3
29,587
23.9
96,665
91,471
5.7
Scooters
114,461
95,089
20.4
107,556
6.4
327,801
252,234
30.0
Domestic
105,052
90,441
16.2
97,298
8.0
300,142
240,306
24.9
9,409
4,648
102.4
10,258
(8.3)
27,659
11,928
131.9
Exports
Source: Company, Angel Research
Net sales up by healthy 16.9% yoy: HMCL reported in-line net sales growth of
16.9% yoy (3.5% qoq) to `6,031cr, driven by volume growth of 11.3% yoy (2.9%
qoq) and a 5% yoy (0.5% qoq) increase in average net realization. The companys
volume performance was driven by a 10.6% (2.6% qoq) and 20.4% yoy (6.4%
qoq) increase in motorcycle and scooter sales, respectively. Net average
realization, however, came in lower than expected at `37,649/vehicle. Led by
superior sales growth, HMCL increased its market share to 56.2% from 55% in the
domestic motor-cycle segment.
20.0
1,000,000
800,000
10.3
600,000
11.3
8.7
10.0
400,000
200,000
35,000
2.4
33,000
0.0
32,000
0.9
2.0
1.0
0.0
60
30.0
5,000
25.0
20.4
4,000
16.9
3,000
12.4
20.0
40
1,000
5.0
10
0.0
3QFY12
2QFY12
1QFY12
4QFY11
3QFY11
2QFY11
1QFY11
20
4QFY10
10.0
3QFY10
15.0
2,000
54.8
53.9
53.0
47.0
44.8
44.1
12.8
14.6
55.6
55.8
56.5
43.4
45.4
45.7
46.8
15.3
15.8
16.7
18.0
18.4
55.0
56.2
44.2
45.3
15.0
15.9
50
30
12.1
57.3
Total 2-wheeler
1QFY12
35.0
Motor-cycle
4QFY11
28.1
Scooter
3QFY11
32.3
(%)
2QFY11
30.8
70
1QFY11
32.8
(%)
40.0
4QFY10
3QFY10
6,000
5.0
3.0
1.5
(` cr)
7,000
6.0
4.0
2.7
34,000
5.0
5.0
4.4
3QFY12
2QFY12
1QFY12
4QFY11
3QFY11
2QFY11
1QFY11
4QFY10
3QFY10
15.0
36,000
3QFY12
20.1
18.9
7.0
3QFY12
25.0
6.8
6.7
2QFY12
1,200,000
23.9
6.7
2QFY12
22.6
37,000
(%)
8.0
1QFY12
1,400,000
30.0
4QFY11
28.5
(`)
38,000
3QFY11
29.6
1,600,000
(%)
35.0
2QFY11
1QFY11
Total volume
3QFY10
(units)
1,800,000
4QFY10
Lower than expected adjusted EBITDA margin: HMCLs adjusted EBITDA margin
(adjusted for royalty payments) came in lower than expected at 11.9% (down 30bp
qoq) due to adverse product mix and higher royalty outgo, led by unfavorable
forex movement. Royalty expense during 3QFY2012 stood at `228cr (`210cr in
2QFY2012) against our expectation of `200cr and normalized levels of `177cr.
Employee expenses as a percentage of sales also increased by 30bp yoy (20bp
qoq) on account of wage increases taken in August 2011. Other expenses to net
sales, however, declined by 50bp qoq due to lower advertisement and rebranding
expenses, thereby supporting margins to some extent. As a result, adjusted
operating profit grew by 24% yoy (flat qoq) to `715cr.
(%)
(` cr)
700
80.0
70.0
60.0
68.5
67.6
71.7
73.4
74.5
73.4
75.3
73.0
73.4
50.0
600
11.4
500
(%)
16.0
14.0
11.1
8.3
400
40.0
30.0
14.0
9.3
9.8
10.4
10.2
10.0
8.0
300
17.3
17.3
12.0
6.0
3QFY12
2QFY12
1QFY12
4QFY11
12.3
3QFY12
2QFY12
1QFY12
4QFY11
3QFY11
2QFY11
1QFY11
3QFY10
12.3
3QFY11
0.0
11.3
2QFY11
12.1
1QFY11
2.0
0.0
11.2
4QFY10
100
13.4
3QFY10
4.0
10.0
4QFY10
200
20.0
14.0
Higher other income and lower tax rate support bottom-line growth: Net profit
registered strong 20.5% yoy (1.6% qoq) growth to `613cr despite subdued
performance at the operating level, aided by other income (up 23% yoy) and lower
tax rate (15.3% in 3QFY2012 vs. 16.7% in 2QFY2012). Higher production from
HMCLs tax exempt plant at Uttarakhand resulted in a lower tax rate during the
quarter.
Rural sales now account for ~45% of HMCLs total volumes and demand in
rural markets continues to remain buoyant according to the company.
HMCL has increased its scooter capacity to ~50,000 units/month. The current
production from the Uttarakhand plant (tax free) is 8,000 units/day, which is
expected to ramp up to 9,500 units/day by FY2013.
HMCL plans to add ~500 new touch points every year and expects the total
number of touch points to reach 5,000 by the end of FY2013.
The company has increased its headcount in the R&D team to ~200 from
~75 in FY2011.
Direct imports mainly in the form of cast wheels are at 1.5-2.0% (USD
denominated) and indirect imports are at 14-15% (USD as well as Yen
denominated).
Current inventory at the dealer end remains at normal levels of two to twoand-a-half weeks.
Investment arguments
FY08
FY09
FY10
FY11
FY12E
FY13E
Domestic
3,144,101
3,487,614
4,293,991
4,926,390
5,645,377
6,208,075
< 125cc
2,966,329
3,302,095
4,055,304
4,589,003
5,291,120
5,836,106
> 125cc
177,712
185,519
238,687
337,387
354,256
371,969
Exports
88,219
78,176
91,867
114,581
120,310
127,529
< 125cc
80,620
69,644
82,824
102,524
107,650
114,109
> 125cc
7,599
8,532
9,043
12,057
12,660
13,419
3,232,320
3,565,790
4,385,858
5,040,971
5,765,687
6,335,604
102,470
153,193
208,440
342,991
428,739
497,337
2,352
3,017
5,832
18,482
24,396
30,495
Motorcycle
Domestic
Exports
Scooters
104,822
156,210
214,272
361,473
453,135
527,832
3,337,142
3,722,000
4,600,130
5,402,444
6,218,822
6,863,436
Domestic
(0.1)
10.9
23.1
14.7
14.6
10.0
< 125cc
(2.5)
11.3
22.8
13.2
15.3
10.3
> 125cc
67.5
4.4
28.7
41.4
5.0
5.0
Total volume
Growth (yoy, %)
Exports
(8.7)
(11.4)
17.5
24.7
5.0
6.0
< 125cc
(14.0)
(13.6)
18.9
23.8
5.0
6.0
> 125cc
160.2
12.3
6.0
33.3
5.0
6.0
Motorcycle
(0.4)
10.3
23.0
14.9
14.4
9.9
Domestic
11.5
49.5
36.1
64.6
25.0
16.0
Exports
127.9
28.3
93.3
216.9
32.0
25.0
Scooters
12.8
49.0
37.2
68.7
25.4
16.5
0.0
11.5
23.6
17.4
15.1
10.4
Total volume
Source: Company, Angel Research
Consensus
Variation (%)
FY12E
FY13E
FY12E
FY13E
FY12E
FY13E
23,276
26,345
23,174
26,177
0.4
0.6
117.5
135.0
118.2
136.5
(0.6)
(1.1)
8x
12x
16x
20x
25
2,500
20
2,000
Absolute P/E
(x)
3,000
15
1,500
Jan-12
Apr-11
Aug-10
Dec-09
Mar-09
Jul-08
Nov-07
Feb-07
Jun-06
Sep-05
Jan-05
May-04
Aug-03
Apr-02
Jan-12
Mar-11
Jun-10
Aug-09
Oct-08
Jan-08
Mar-07
Apr-03
Jun-06
Aug-05
Nov-04
Jan-04
500
Dec-02
10
1,000
Jan-12
Jan-12
Apr-11
Aug-10
Dec-09
Mar-09
Jul-08
Nov-07
Feb-07
Jun-06
Sep-05
Jan-05
May-04
Aug-03
Dec-02
Apr-02
(80)
Aug-11
(60)
Sensex
Mar-11
(40)
Sep-10
0
(20)
BJAUT
Apr-10
20
Nov-09
40
Jun-09
60
HMCL
500
450
400
350
300
250
200
150
100
50
0
Jan-09
Aug-08
Absolute premium
80
Mar-08
(%)
P/E (x)
EV/EBITDA (x)
RoE (%)
FY11-13E EPS
Upside
(%)
FY12E
FY13E
FY12E
FY13E
FY12E
FY13E
CAGR (%)
29
11.5
12.6
10.8
6.8
6.1
13.7
15.1
1.9
1,558
1,755
12.6
14.9
13.3
9.6
8.3
54.7
47.8
11.0
1,951
16.6
14.4
9.6
7.9
64.1
51.4
21.0
1,099
1,185
7.6
22.6
13.9
13.7
7.8
9.5
13.5
0.6
Buy
656
829
26.3
13.7
12.0
8.5
6.9
25.7
25.2
12.4
Neutral
219
8.1
7.4
5.2
4.7
39.4
33.9
1.6
51
66
28.4
9.4
8.6
4.7
4.0
24.1
22.5
17.4
Company
Reco.
Ashok Leyland
Accumulate
26
Bajaj Auto
Accumulate
Hero MotoCorp
Neutral
Maruti Suzuki
Accumulate
M&M
Tata Motors
TVS Motor
Buy
FY08
FY09
FY10
FY11
FY12E
FY13E
1,224
1,022
1,417
1,698
1,907
Net Sales
% chg
4.5
19.2
27.9
22.1
20.9
13.2
Total Expenditure
7,406
152
187
225
265
303
369
Personnel
321
371
438
515
689
817
Other
1,126
1,335
1,697
1,973
1,676
1,910
EBITDA
1,330
1,684
2,662
2,380
3,431
3,833
% chg
15.3
26.7
58.0
(10.6)
44.1
11.7
(% of Net Sales)
12.9
13.7
16.9
12.4
14.7
14.6
160
181
191
402
1,118
1,063
EBIT
1,170
1,504
2,471
1,978
2,312
2,770
% chg
15.4
28.6
64.3
(19.9)
16.9
19.8
(% of Net Sales)
11.3
12.2
15.7
10.3
9.9
10.5
16
12
21
243
280
363
443
509
539
16.2
14.9
12.2
17.8
18.1
16.4
1,410
1,781
2,832
2,405
2,810
3,288
13.2
26.3
59.0
(15.1)
16.8
17.0
89
101
150
86
1,499
1,883
2,982
2,491
2,810
3,288
Tax
442
500
600
477
464
592
(% of PBT)
29.5
26.5
20.1
19.1
16.5
18.0
PAT (reported)
968
1,282
2,232
1,928
2,346
2,696
ADJ. PAT
879
1,181
2,082
1,842
2,346
2,696
% chg
13.1
34.3
76.3
(11.5)
27.4
14.9
(% of Net Sales)
8.5
9.6
13.2
9.6
10.1
10.2
48.5
64.2
111.8
96.5
117.5
135.0
44.0
59.1
104.2
92.2
117.5
135.0
% chg
13.1
34.3
76.3
(11.5)
27.4
14.9
Note: * OPM according to the new accounting policy for royalty payments
Balance Sheet
Y/E March (` cr)
FY08
FY09
FY10
FY11
FY12E
FY13E
SOURCES OF FUNDS
Equity Share Capital
40
40
40
40
40
40
2,946
3,761
3,425
2,916
4,328
6,089
Shareholders Funds
2,986
3,801
3,465
2,956
4,368
6,129
Total Loans
132
78
66
1,491
1,491
1,491
125
144
153
247
247
247
3,244
4,024
3,684
4,694
6,105
7,867
1,756
2,310
2,519
5,308
6,046
6,861
Total Liabilities
APPLICATION OF FUNDS
Gross Block
Less: Acc. Depreciation
783
943
1,092
1,458
2,577
3,640
Net Block
974
1,367
1,427
3,850
3,469
3,221
Capital Work-in-Progress
408
121
48
125
121
137
Goodwill
182
207
232
231
231
231
2,567
3,369
3,926
5,129
6,716
9,047
Current Assets
937
1,013
2,883
1,505
2,502
2,964
Cash
131
220
1,907
72
877
1,124
191
317
431
778
815
922
Investments
Other
Current liabilities
Net Current Assets
Mis. Exp. not written off
Total Assets
615
477
545
656
811
919
1,825
2,053
4,831
6,145
6,933
7,733
3,244
4,024
3,684
4,694
6,105
7,867
FY09
FY10
FY11
FY12E
FY13E
1,499 1,883
2,982
2,405
2,810
3,288
191
402
1,118
1,063
(633)
(692)
160
181
(339)
(381)
442
500
600
477
464
592
1,259 1,382
4,787
4,643
3,970
4,299
(325)
(265)
(137) (2,901)
(734)
(831)
(Inc.)/Dec. in Investments
(593)
(802)
79
(103)
(94)
(393)
(45)
(69)
243
255
363
424
509
539
(597)
(916)
FY08
33
54
12
33
444
467
2,568
2,453
935
935
(1,044)
(567)
95
88
1,688 (1,836)
805
247
36
131
220
1,907
72
877
131
220
1,907
72
877
1,124
Key Ratios
Y/E March
FY08
FY09
FY10
FY11
FY12E
FY13E
44.3
33.0
18.7
21.1
16.6
14.4
P/CEPS
34.5
26.6
17.1
17.4
11.2
10.4
P/BV
13.0
10.2
11.2
13.2
8.9
6.4
1.0
1.0
5.6
5.4
2.1
2.1
EV/Sales
3.0
2.6
2.0
1.7
1.3
1.1
EV/EBITDA
27.4
21.0
12.5
14.8
9.6
7.9
EV / Total Assets
11.2
8.8
9.0
7.5
5.4
3.8
EPS (Basic)
48.5
64.2
111.8
96.5
117.5
135.0
44.0
59.1
104.2
92.2
117.5
135.0
Cash EPS
56.5
73.2
113.8
112.4
173.5
188.3
DPS
19.0
20.0
110.0
105.0
40.0
40.0
149.5
190.3
173.5
148.0
218.7
306.9
11.3
12.2
15.7
10.3
9.9
10.5
0.7
0.7
0.8
0.8
0.8
0.8
3.5
3.6
5.6
6.0
4.7
4.4
28.2
31.9
70.7
50.0
39.2
37.9
Book Value
Dupont Analysis
EBIT margin
ROIC (Post-tax)
Cost of Debt (Post Tax)
Leverage (x)
28.2
31.9
70.7
50.0
39.2
37.9
38.9
41.4
64.1
47.2
42.8
39.6
25.8
28.4
109.6
34.3
36.9
33.7
ROE
32.2
34.8
57.3
57.4
64.1
51.4
Asset Turnover
6.1
6.1
6.5
4.9
4.1
4.1
10
10
10
Operating ROE
Returns (%)
ROCE (Pre-tax)
Receivables (days)
11
Payables (days)
42
42
62
84
86
88
(29)
(34)
(59)
(81)
(79)
(78)
(0.9)
(0.9)
(1.7)
(1.3)
(1.4)
(1.4)
WC (ex-cash) (days)
Solvency ratios (x)
Net debt to equity
Net debt to EBITDA
Interest Coverage
(1.9)
(2.1)
(2.2)
(1.6)
(1.8)
(2.3)
584.8
594.3
1,176
125.2
198.7
131.4
10
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Hero MotoCorp
No
No
No
No
Note: We have not considered any Exposure below ` 1 lakh for Angel, its Group companies and Directors
Ratings (Returns):
11