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CHINA JEWELRY MARKET REPORT

Beijing Zeefer Consulting Ltd. May 2011

INTRODUCTION
This report discusses the jewelry market in China mainly from the following sections. - Size of Jewelry Market in China Based on Zeefer's China Market Size Formula, by the analysis on China jewelry market size, industry sales revenue in 2008 - 2010, this report presents a picture of the real development of jewelry market in China and changes in the overall market size. - Hot Areas of China Jewelry Market Based on the comparison and analysis on import in different provinces or cities, this report points out those hot areas in China for jewelry market deserve most attention. - Top 10 Enterprises in China Jewelry Industry Based on the comparison and analysis on top 10 leading enterprises in China jewelry industry in terms of sales revenue, market share and number of employees, the report shows their positions in the jewelry market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Jewelry Market This report analyzes the jewelry market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of jewelry product and regional markets in China in terms of sale revenue, profitability, number of enterprises and the value of imports... The report offers data on the market shares of imported jewelry products, foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures

out the structure and concentration ratio of the current jewelry market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Jewelry Products In this section, the report includes the main source countries / regions of imported jewelry products for China and their market shares, the domestic destinations of imported jewelry products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced jewelry products and shares of these destinations, major origins of the exported jewelry products and their shares. - Jewelry Industry Standards in China The report lists relevant national standards and/or industrial standards concerning jewelry products generally accepted in the jewelry industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Jewelry Importers in China The report lists 10 major importers for jewelry products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Jewelry Industry in China Based on the concise analysis on the sales revenue, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Jewelry Market Report presents the current situation, the growth rate and profitability of the jewelry industry in China.

DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................3 2.1 ANALYSIS ON THE JEWELRY & RELATED ARTICLES MARKET SIZE ....................................................................................................................................3 2.2 AN OVERVIEW ON CHINESE ECONOMY................................................5 CHAPTER 3 HOT SPOTS FOR JEWELRY & RELATED ARTICLES PRODUCTS ACROSS CHINA ...............................................................................9 CHAPTER 4 INDUSTRY OVERVIEW................................................................11 4.1 A SUMMARY ON THE INDUSTRY............................................................11 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........12 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................15 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................15 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF JEWELRY & RELATED ARTICLES PRODUCTS....................................................................17 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED JEWELRY & RELATED ARTICLES PRODUCTS....................17 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................19 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................20 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................21 CHAPTER 6 THE MARKET SHARE...................................................................23 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................23 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................23 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................25 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................27 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................29 6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............29 6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................31
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6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................33 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ..................................35 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................37 7.1 CHOW TAIFOOK JEWELLERY CO., LTD. ................................................37 7.2 SHANGHAI LAOFENGXIANG CO., LTD.................................................37 7.3 CONGHUA DONGLIN DIAMOND CO., LTD. ........................................38 7.4 FOSHAN CITY SHUNDE CHOW TAIFOOK JEWELLERY CO., LTD. .39 7.5 SHENZHEN YUEHAO JEWELRY CO., LTD.............................................39 7.6 ZHEJIANG SUN MOON JEWELLERY GROUP CO., LTD......................40 7.7 SHENZHEN FUQI JEWELRY CO., LTD.....................................................40 7.8 SHENZHEN JINBAITAI JEWELRY CO., LTD...........................................41 7.9 FOSHAN CITY SHUNDE YUSHUNFO JEWELLERY CO., LTD............42 7.10 SHANGHAI LAO FENGXIANG JEWELRY CO., LTD...........................42 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................44 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................46

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CHAPTER 3 HOT SPOTS FOR JEWELRY & RELATED ARTICLES PRODUCTS ACROSS CHINA
Figure 4 Nationwide distribution map of jewelry & related articles mfg. enterprises above designated size across China

Heilongjiang <4 Jilin <4 Liaoning 8

Inner Mongolia Xinjian Hebei

Beijing 8 Tianjin <4

Shanxi < 4 Qinghai <4 Ningxia < 4 Gansu <4 Shaanxi Tibet Sichuan <4 <4 Chongqing Guizhou <4 Yunnan 6 Hunan 4 Henan 8 Hubei 19

Shandong 46

Jiangsu Anhui 12 Shanghai <4 14 Zhejiang 61 Jiangxi 6 Fujian 77

1-3 4-9 10-79 80+

Guangxi 5

Guangdong 244

1 4 10 80

Hainan <4

Guangdong, Fujian and Zhejiang are the major production bases for jewelry & related articles in China. From Jan. to Nov. 2010, enterprises engaged in jewelry & related articles production above designated size in the above three areas added up to 382 firms, accounting for about 70.61% of all jewelry &
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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP
Figure 16 Changes in the percentage of numbers of foreign jewelry & related articles mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership
2008
Percentage of foreign enterprises 430 in term s of the num ber of oreign-funded 185 enterprises in 2010

2009

2010

e of ownership

Changes514 in the percentage of 541 num bers of foreign-funded 224 218 enterprises

323

Private oreign-funded ctively-owned Others Private 59.70% oreign-funded ctively-owned Others

40.30%

155 185 13 77 36% 43% 3% 18%

18% 3%

43%

36%

11% 216 3% 224 15 44% 59 42% 44% 3% 42% 11%

218 nded 14 40% 68 45% 40% 3% 45% 13%

13% 241rivate 3%

2008 Private Foreign-funded Others type of ow nership

2009

2010 Foreign-funded Others

Collectively-ow ned

In 2010, among the 541 jewelry & related articles mfg. enterprises above designated size across China, 218 are foreign enterprises, accounting for about a share of 40.3% of all. In terms of the number of enterprises, there were 6 foreign enterprises less than that in 2009, while a decline of 3.28% in terms of the percentage that in 2009.
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