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J.J.SCHOOL OF BUSINESS MANAGEMENT, TRICHY-09. COURSE PLAN ACADEMIC YEAR 2009-2010 Staff name : Subject Code : Trimester : J.

.Sivasubramanian BA6134 RESEARCH METHODS IN BUSINESS III

TEXT BOOK T1. K.N. Krishnaswamy, Appa Iyer Sivakumar and M.Mathirajan, Management Research Methodology: Integration of Methods And Techniques. 1st Edition, Pearson Education, 2007. REFERENCES R1. Zikmund, Business Research Methods, 7th Edition, Cengage Learning India Pvt. Ltd., 2007. R2. Donald R Cooper, and P S Schindler, Business Research Methods, 9th Edition, Tata McGraw -Hill Publishing Company Ltd., 2007. R3. Paneer Selvam, Research Methodology, Prentice Hall of India Pvt. Ltd / Pearson Education, 2007. R4. Sekaran, Research Methods for Business, Wiley India Pvt. Ltd, 2007
S.No Topic Name Ref.Books No. of hrs. 2 2 2 2 2 2 Cum. Hrs. 2 4 6 8 10 12

1. 2. 3. 4. 5. 6.

UNIT I SCIENTIFIC METHOD Introduction - Scientific Methods - Issues of Management Research Overview of Research in Management Scientific Research and Management Research Problems - Identification - Definition Research Design - Process UNIT II RESEARCH PROBLEM Problem Solving - General Problem Solving Approaches - Development of Creativity - Group Problem Solving Techniques for Idea Generation Formulation of Research Problem Approaches to Management Research Problem Exploration for Problem Identification Hypothesis Generation -

T1,R2,R3,R4 T1,R4 T1,R3 T1,R4 T1,R4 T1, R4

7. 8. 9. 10.

T1,R3,R4 T1,R2,R4 T1,R2,R3,R4 T1,R2,R4

2 2 2 2

14 16 18 20

11.

12. 13.

T2,R2,R4 Formulation of the Problem - Research Proposal Purpose - Types. UNIT III RESEARCH DESIGN AND TYPES OF RESEARCH T1,R2,R4 Experimental Research - Principles T1,R4 Laboratory - Experimental Designs - Quasi Experimental Designs

22

2 2

24 26

14. 15. 16.

17.

18. 19. 20.

Action Research Ex Post Facto Research Introduction - Quantitative Research Methods Evaluation Research. Modeling Research I Mathematical Models Modeling Research II Heuristics and Simulation. UNIT IV RESEARCH DESIGN FOR DATA ACQUISITION Measurement Design - Primary Types of Measurement Scales Error Validity and Reliability in Measurement Sample Design - Non Probability and Probability Sampling - Determination of Samples. Data Collection Procedures - Sources of Secondary Data - Primary Data Collection Methods Non Sampling Errors - Validity and Reliability of Data Collection Procedures. - Data Preparation Preliminary Data Analysis UNIT V DATA ANALYSIS AND REPORTING Hypothesis Testing - Univariate Analysis Bivariate Analysis Experimental Data - Multivariate Analysis of Data - Dependence Analysis Multivariate Analysis of Data II - Interdependence Analysis Report Writing
Topic Unit 1 Unit 2 Unit 3 Unit 4 Full syllabus Date

T1,R3,R4 T1,R3,R4 T1,R3,R4

2 2 2

28 30 32

T1,R2,R4

34

T1,R2,R4 T1,R4 T1,R3,R4

2 2 2

36 38 40

21. 22.

T1,R4 T1,R3,R4

2 2

42 44

23. 24. 25. 26. 27.

T1,R4 T1,R3,R4 T1,R4 T1,R4 T1,R4

2 2 2 2 2

46 48 50 52 54

Exam Details Unit test 1 Unit test 2 Unit test 3 Unit test 4 Model Exam

Assignments : 1. Case Study 2. Questionnaire design

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