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Broadband Internet Adoption in India

January 2012

Executive Summary
Broadband internet market size in India is estimated to be around x1 mn in terms of subscriber base as on 20-Government of India is hopeful of achieving the target of x2 mn broadband internet connections by 20-- and x3 mn by the end of 20-Global market size of broadband internet in terms of subscriber base was x4 mn as on 20-Drivers: Challenges: 3G Mobile Broadband Lack of Regional Language Support

Market

Drivers & Challenges

Burgeoning PC Penetration Increase in Disposable Income Soaring Enterprise Demand Increasing Demand for Rich Web Contents and Social Networking Affordability of Broadband Services Trend1 Trend2 Trend3

Trends & Developments

Major Players

Competition

Player1 Player4

Player2 Player5

Player3 Player6

BROADBAND INTERNET MARKET IN INDIA 2012.PPT

Introduction Market Overview Scope in India Drivers & Challenges Broadband Service Providers Trends & Developments Vendor Opportunities Strategic Recommendations Survey on Broadband Usage
BROADBAND INTERNET MARKET IN INDIA 2012.PPT

Introduction
Broadband Internet Overview
Broadband is the general expression for high bandwidth internet connection capable of more than x1 Kbps of speed Broadband was first launched in country1 in 20-- providing a complete different experience to Internet, coming from dial-up internet connections that typically operated on x2 Kbps modems Broadband internet speed in other countries such as country1, country2, country3, country4 and others, are a lot higher than the defined lower limit, going all the way up to x3 Mbps on the average
Telecom Regulatory Authority of India (TRAI) has proposed raising the definition of broadband to x4 Mbps in India

Broadband internet has opened new avenues for area1, area2, area3 and area4

Major Internet Access Technologies


Technology AccessTechnology1 AccessTechnology2 AccessTechnology3 AccessTechnology4 AccessTechnology5 aaaaaaaaaaaaaa bbbbbbbbbbbbb aaaaaaaaaaaaaa bbbbbbbbbbbbb bbbbbbbbbbbbb aaaaaaaaaaaaaa bbbbbbbbbbbbb
BROADBAND INTERNET MARKET IN INDIA 2012.PPT

Description

Global broadband market size is x1 of total internet market indicating huge growth prospect
Market Overview Global
Global market size of broadband internet is x2 mn in terms of subscriber base, as on 20-Number of internet user reached x3 bn milestone globally in the end of 20--

Globally, Broadband internet market has seen significant growth in quite a few countries whereas in some the penetration level still remains low and trivial
In terms of annual growth, countries such as Serbia, Thailand & Belarus achieved x4% or more growth between 20-- and 20--

Globally, technology1 is the leading broadband technology used by majority of the consumers followed by technology2 accounting for x5% and x6% respectively of the entire broadband subscription technology base
In countries like Country1 usage of technology3 is dominant followed by technology4 which is the leading technology in country2, whereas in countries like country3, usage of technology5 is higher

Broadband Market Size, Share & Growth Major Continents


200 150 100 50 0
d1 d2 d3 d4 f7 f8 f1 f2 f3
7%

f4

f5

f6

c1 c2 c3 c4 c5 c6 c7

BROADBAND INTERNET MARKET IN INDIA 2012.PPT

Region-wise Broadband Statistics - Global


Regions Population Subscriber Base (2000)
b1

Subscriber Base (2011)


c1

Penetration

Percentage Share of Total Subscriber Base Global


e1%

Region1 Region2 Region3 Region4 Region5 Region6 Region7

a1

d1%

a2 a3 a4 a5 a6 a7

b2 b3 b4 b5 b6 b7

c2 c3 c4 c5 c6 c7

d2% d3% d4% d5% d6% d7%

e2% e3% e4% e5% e6% e7%

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BROADBAND INTERNET MARKET IN INDIA 2012.PPT

Scope in India - Across Verticals (1/4)


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Vertical1

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Vertical2

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Vertical3

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BROADBAND INTERNET MARKET IN INDIA 2012.PPT

Drivers & Challenges Summary

Drivers
Burgeoning PC Penetration Increase in Disposable Income Soaring Demand in Enterprises Increasing Demand for Rich Web Contents and Social Networking Affordability of Broadband Services

Challenges
3G Mobile Broadband Lack of Regional Language Support

BROADBAND INTERNET MARKET IN INDIA 2012.PPT

Major Broadband Service Providers (-/-)


Company Snapshot: Company1 (1/2)
Corporate Information
Head Quarters Industry No. of. Employees Website City, Country Integrated Telecommunication Services ---www.com

Business Highlights
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Financial Performance
Total Revenue INR bn
6 4 2 0

Key Contacts
Net Profit INR bn x4
0.6 0.4 0.2 0.0

Name
Mr. X Mr. X Mr. X Mr. X

Designation
Chairman and MD Chief Managing Director Director of Operations Executive Director of Finance

x2 x1

x3

BROADBAND INTERNET MARKET IN INDIA 2012.PPT

Major Broadband Service Providers (-/-)


Company Snapshot: Company1 (2/2)
Key Business Segments
b1
100% 50% 0%

Key Geographic Segments


c1 Company filed revenue under single business segment
100% 50% 0%

c2

c3

c4

c5

2011

2008

2009

2010

2011

Broadband Tariffs:
General Data Plans
Plan Name Plan1 Plan2 Plan3 Speed s1 s2 s3 Download Limit 1 GB Unlimited Unlimited Monthly Cost ------Plan Name Plan4 Plan5 Plan6

High Data Usage Plans


Speed S4 S5 s6 Download Limit 125 GB 250 GB Unlimited Monthly Cost -------

BROADBAND INTERNET MARKET IN INDIA 2012.PPT

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Some recent developments & trends in mobile apps and its popular application in the domestic market
Key Trends & Development
Trends & Developments Description aaaaaaaaaa bbbbbbbb

Development1

Development2

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Development3

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Development4

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Development5

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Opportunity1, Opportunity2 and Opportunity3 provides ample opportunities for broadband players in India
Vendor Opportunities

Opportunity1

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Opportunity2

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Opportunity3

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Strategic Recommendations (-/-)


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Strategic Recommendations1

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Strategic Recommendations2

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BROADBAND INTERNET MARKET IN INDIA 2012.PPT

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Survey on Broadband Usage (-/-)


Question Subject1
50

Q: xxxxxxxxxxxxxxxxxx?
40

m2% m4% a m3% b c d

Response Option: 1) a 2) b 3) c 4) d

30 20 10 0

m1%

Question Subject2
Q: yyyyyyyyyyyyyyyyyyy?
e m5%

Response Option: 1) e 2) f 3) g

m6%

m7%

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Thank you for the attention


The Broadband Internet Market in India report is a part of Research on Indias Telecommunications Series. For more detailed information or customized research requirements please contact: Kalyan Banga
Phone: E-Mail: +91 33 4064 6215 kalyan.banga@netscribes.com Our other offerings in the Telecom Series:
Mobile Application Market in India 2012 Mobile Advertising Market in India 2011 GPS Tracking And Navigation Market in India 2011 3G Market in India 2011 Telecom Market in China 2011 Smartphone Market in India 2011 Telecom Towers Market in India 2010

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