TEN STEPS

TO A USER-FRIENDLY

LIBRARY WEBSITE

DISCLAIMER!

DISCLAIMER!

PROBLEM

THE CATALOG

OCLC PERCEPTIONS REPORT 2010

USEFUL USEABLE DESIRABLE

STEP ONE

REDUCE YOUR WEBSITE

http://www.ickr.com/photos/nirak/2739706627/

website tips

LESS IS MORE

website tips

LESS IS MORE

website tips

LESS IS LESS

website tips

SIGNAL:NOISE

16% 8%

27%

49%

website tips

21%

11% 67%

SCOPE YOUR SITE

BASIC

DESTINATION

BASIC

PARTICIPATORY

DESTINATION

BASIC

COMMUNITY PORTAL

PARTICIPATORY

DESTINATION

BASIC

BASIC
NECESSARY INFORMATION RELEVANT FUNCTIONALITY NO MAJOR USABILITY ISSUES

DESTINATION
LIBRARIAN CREATED CONTENT BASIC INTERACTIVITY

PARTICIPATORY
SERIOUS USER GENERATED CONTENT PATRONS CREATING CULTURE

COMMUNITY PORTAL
LIBRARY WEBSITE AS COMMUNITY PLATFORM THE WEBSITE BECOMES A COMMUNITY KNOWLEDGE BANK

COMMUNITY PORTAL

PARTICIPATORY

DESTINATION

BASIC

COMMUNITY PORTAL

PARTICIPATORY

DESTINATION

BASIC

INFLUX.US/ONEPAGER

STEP TWO

MOBILE FIRST

READ THIS

STEP THREE

CONDUCT USABILITY TESTS

USABILITY TESTING IN FIVE WORDS

WATCH PEOPLE USE YOUR WEBSITE

NON-LIBRARIANS

FIND A MAGAZINE ARTICLE

FIND A MAGAZINE ARTICLE

FIND A MAGAZINE ARTICLE

FIND A MAGAZINE ARTICLE

FIVE SECOND TESTS

WHY TEST WEBSITES?

WHAT SHOULD WE TEST?

CRITICAL TASKS =

MUST HAVES FOR YOUR USERS

1. 2. 3. 4.

USE YOUR PERSONAS ASK LIBRARY USERS ASK STAFF LOOK AT ANALYTICS

SCENARIOS
Search a library database for an article about exercise.

You want to run a marathon and need to know how to train for it. Find the latest information in a magazine about training for a marathon.

RECRUITING TESTERS

CONDUCTING A TEST

SCRIPTS

TEST ROOM SETUP

SHOULD WE RECORD TESTS?

THE DEBRIEF MEETING

STEP FOUR

MIND YOUR NAVIGATION

SITE NAME PAGE NAME WHERE AM I? WHERE CAN I GO? HOW DO I SEARCH?

PLACEFULNESS

PLACEFULNESS

PLACEFULNESS

NAVIGATIONAL OVERLOAD

STEP FIVE

WRITE FOR THE WEB

FUNCTIONAL READING

website tips

website tips

YOUR SITE = FAQ

website tips

ickr.com/photos/eye2eye/50892860

A library card is required to check out library items

With a library card you may check out unlimited DVDs, books and more.

You can check out all sorts of stuff once you get a card. Do it already!

DOCUMENTS VS. INFORMATION

website tips

PORTABLE DOCUMENT FORMAT

website tips

PORTABLE DOCUMENT FORMAT

website tips

website tips

INVERTED PYRAMID

website tips

INVERTED PYRAMID

website tips

INVERTED PYRAMID

website tips

INVERTED PYRAMID

website tips

HEADING CONTENT CONTENT

CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT

HEADING CONTENT CONTENT

CONTENT CONTENT CONTENT CONTENT

CONTENT CONTENT CONTENT CONTENT

HEADING
CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT

HEADING
CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT

HEADING HEADING

CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT

CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT

website tips

website tips

website tips

REMOVE UNNECESSARY WORDS

website tips

REMOVE WORDS

http://www.yourlibrary.org/ section/ref/12/list6/dir/kids.html

http://yourlibrary.org/kids

website tips

DONT WRITE IN ALL CAPS!!!!

PAGES MUST NOT BE WRITTEN BY PASSIVE VOICED LIBRARIANS

WRITE IN THE ACTIVE VOICE

ONE THOUGHT PER SENTENCE. FRAGMENTS CAN WORK.

website tips

THE LIBRARY = WE

website tips

THE LIBRARY = WE
PATRONS = YOU

website tips

THE LIBRARY = WE
PATRONS = YOU PATRONS = I

ebsite tips

WHAT IS YOUR EMAIL ADDRESS?

HOW DO I RESET MY PIN?

website tips

LINKS

website tips

LINKS CLICK HERE

Click here to go to your account

Access your account.

READ THIS

Q&A
BREAK

STEP SIX

CONTENT AUDIT

ickr.com/photos/hackaday/4640516680

CONTENT AUDIT

ACCURATE USEFULNESS USED WEB-WRITTEN ON MESSAGE LAST UPDATED

website tips

WEB WRITTEN

0 0 0 0 0

STEP SEVEN

CONTENT STRATEGY

PLANNING FOR THE CREATION DELIVERY & GOVERNANCE OF USEFUL USABLE & DESIRABLE CONTENT

WHAT DO PEOPLE NEED TO DO ON THIS SITE?

CRITICAL TASKS

WORKFLOW
REQUEST CREATE EDIT APPROVE PUBLISH UPDATE ARCHIVE/REMOVE

WORKFLOW
REQUEST CREATE EDIT APPROVE PUBLISH UPDATE ARCHIVE/REMOVE
RE CTU IZE TRU GOR S TE CA LE STY

STEP EIGHT

USE GRAPHIC DESIGN

KULER.ADOBE.COM

colour matters

USE CONVENTIONS

website tips

website tips

HEADING CONTENT CONTENT

CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT

HEADING CONTENT CONTENT

CONTENT CONTENT CONTENT CONTENT

CONTENT CONTENT CONTENT CONTENT

HEADING
CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT

HEADING
CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT

HEADING HEADING

CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT

CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT

Library closed Tuesday, November 11th

STEP NINE

USER RESEARCH

ickr.com/photos/joegratz/208778609/

ickr.com/photos/armgov/4768605514/

ickr.com/photos/etches-johnson/5614226072/

ickr.com/photos/lovestruck94/4080022888/

ickr.com/photos/special_photos/4387943868/

ickr.com/photos/hmoong/5858769438/

STEP TEN

CREATE PERSONAS

website tips

ickr.com/photos/31284576@N06/4692195726

BRAINSTORM COMMON TASKS

^ TASKS GROUP

UN

UE IQ

NAME GROUPS

SAMPLE PERSONA DOCUMENT

Potsdam University Libraries Personas 1 of 2

AR Y

@ Potsdam

PR

IM

Name

Sylvia Page
Undergrad Researcher

Alice Cummings
Education Faculty

Ted Hendricks
Undergrad Student w/ Disability

Esther Cambridge
Music Graduate Student

Age Quote

22
"I don't use the library stuff....I just use Google Scholar because I type what I want and it pops up with the exact article I'm looking for."

45
"I've never been good about bringing my classes to the library...I know I could collaborate more with the librarians here, but honestly, I just haven't had the time to do that, and I've felt a little badly about it."

20
"I don't do as much group work as I'd like to it's hard because a lot of students don't really know what to do around some who's disabled. It's not their fault, they're just not used to it My biggest issue is trying to gue out how to make them feel comfortable, you know?"

26
"I'm all over campus. Sometimes I'm in a practice space, sometimes I'm looking for good wi, and sometimes I'm too exhausted to go anywhere so I do research at home."

Goals

Find research materials as quickly as possible Maintain high GPA Balance schoolwork with life Get a research assistant job. Get better at doing research faster and more efciently.

Connect the theory and practice of teacher education for education students. Connect students with education theorists. Teach students how to nd good, quality research. Become a better researcher, using library resources more effectively Encourage students to ask questions and think critically

Use technology to improve access to textbooks and other printed materials. Use as many campus resources to improve my mobility and access to materials. Become as independent as possible getting around campus.

Find a job in my eld. Get as much content as I can online for all my classes. Get better at narrowing down my research focus. Get better at keeping up with the research happening in my eld.

QUICK CONCLUSION

Q&A

website tips

THANK YOU
FOR YOUR TIME

AMANDA
E.TCHES.CA @ETCHES

AARON
WALKINGPAPER.ORG @WALKINGPAPER

TEAM@INFLUX.US