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AIESEC is an international organization managed by college students that aims to promote and develop positive leadership potential among its members. In the Italian region of Veneto the "social Business Challenge" project is managed by AIESEC Venezia, which selected amelia, Guilherme and Reina to work in it, in partnership with Cesvi.
AIESEC is an international organization managed by college students that aims to promote and develop positive leadership potential among its members. In the Italian region of Veneto the "social Business Challenge" project is managed by AIESEC Venezia, which selected amelia, Guilherme and Reina to work in it, in partnership with Cesvi.
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AIESEC is an international organization managed by college students that aims to promote and develop positive leadership potential among its members. In the Italian region of Veneto the "social Business Challenge" project is managed by AIESEC Venezia, which selected amelia, Guilherme and Reina to work in it, in partnership with Cesvi.
Droits d'auteur :
Attribution Non-Commercial (BY-NC)
Formats disponibles
Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
in vantaggio di un progetto da Three students from Brazil and Taiwan, members of Aiesec and volunteer workers for a social project in partnership with Cesvi. Amelia Ling is a 20-year-old Taiwanese studying international Trade for the second year in an university. She has studied some basic subject in business, how to export/ import products and also had an experience of selling products to foreigners in Taiwan. She loves to try new things and enjoy her life. Guilherme Appolinrio is a 19 years old graphic design student from Curitiba, Brazil. He is passionate about his area and has already studied advertising and digital cinema. He is enthusiastic about travelling and photography, specially when doing both at the same time. His work can be seen in coroot.com/guilhermeappolinario Reina Chen is a 19-year-old student who is major in public health in National Taiwan University. Her knowledge helps to prolong and improve human life. Her enrollment in this project happened because she is eager to learn new things and take challenges. The idealizers. AIESEC is an international organization managed by college students that aims to promote and develop positive leadership potential among its members. The organization exists in more than 1700 universities and 110 countries and was created in 1948, being one of the most renown and widespread student organization in the world. There are many ways to participate in the activies of AIESEC, such as working in your local ofce, hosting foreign students or taking part in a corporate or social internship abroad. The latest option is called Global Community Development Program and is the one that brought this project to life. In a huge cooperation between Aiesec Italy and Aiesec ofces of other countries the Social Business Challenge project was idealized. We are part of something BIG > We are part of something BIG > In the Italian region of Veneto the Social Business Challenge project is managed by AIESEC Venezia, which selected Amelia, Guilherme and Reina to work in it, in partnership with Cesvi, one of Italias biggest Non Governmental Organizations. Aiesec Venezia members and Social Business Challenge Participants Cesvi is a non governmental organization born in 1985. In 1988 received its NGO Status by the Italian Ministry of Foreign Affairs. The rst years of the organization were marked by actions in benet of Italian Education and and in favour of agricultural development in Uruguay. In the nineties the NGO intervened in many conicts in Eastern Europe. It was also the rst organization to open an ofce in Pyongyang, North Korea, in 1997, when crisis and famine assolated that country. In 1994 Cesvi released its rst foundraising campaign and since then, the NGOs communication was broadened. The 21st century brought to Cesvi the model of an organization with objectives, such as ghting against HIV and participating in environmental actions in Africa. The areas of actuation were also clearly determined: children and young people, health, environment, water and sanitation, humanitarian aid. More information: www.cesvi.eu Cesvi, one of the biggest NGOs in Italy The following numbers portrait the size of the organization and the actions it made in 2010. 2,239,442 people directly benecated 25,397,062 in funds collected 20,748,228 project outlays 192 projects 145 local partners in 28 countries 894 local collaborators and 191 expatriates 69 overseas ofces 40 members of the HQs staff 71,106 active donors 970 volunteers in Italy Source: Cesvi 2010 Annual Report. One of Cesvis activities - and the reason of this foundraising - is the Food Security Program in Zimbabwe. The concept of food security is very broad and adresses four pilars: Availability, Acess, Utilization and Food Stability. When these four pilars are well fullled, it means that the all individuals have access to a sufcient amount of food; have all the appropriate resources to obtain that food; and have sufcient and adequate energy, nutrients and sanitation for that food. The Food Security Project in Zimbabwe focuses its action on planting orange trees in the Maramani Communal lands, which are part of the Beitbridge District and served by an underused irrigation scheme called Shashe. The reasons for growing oranges in Shashe are ideal agronomic conditions, land, water, presence of juicing facilities and expertise in citrus produc- tion with a potential for expansion. This project will introduce oranges, a high value crop, to generate commercial viability. 120 ha of oranges will be irrigated by centre pivots with a potential to increase up to 500 ha. Fruits will be commercialy viable in ve years and only will be used for juicing. The Food Security Program Planting and supporting socially responsible Expected results and consequences for project: 1) functional and effective Shashe Irrigation Management Committee in place. 2) food security and household/ community income in Shahse improved a model for other irrigation schemes. 3) best agricultural practices, management skills integrated with other related interventions and TFCA programmes established. Two business partners will be in that project. One is Beitbridge Juice Limited, a citrus juicing factory 70 kilometers from Shashe with the capacity to process 25,000 tons of citrus per annum. The other partnership is Nottingham Estate, which produce citrus since 1950 and has a well developed relationship with the Maramani Comunity. They will provide support in terms of expertise and maintenance of infrastructure. The Food Security project is funded by Cesvi and a small part of those funds will be obtained with Progetto Zarancia, a fundraising campaign managed by the three students. The goal is to raise 2000 and all the money will be fully transferred to Cesvi, which will take responsibility for its appliance in the Orange Tree Food Security Program in Zimbabwe. in Zimbabwe: commercial exploration of orange trees Orange juices and derivates are popular in Italy. Both the common orange and the Sicilian one play a signicant part in the italian juice market share. So, its easy to assume that almost every bar, cafe or restaurant will serve an orange juice if requested to. This campaign will focus on Treviso and surrounding cities in Veneto, in Italy. Treviso is a wealthy city for centuries. Its also home to the headquarters of clothing retailers Benneton, appliance maker Delonghi and bicycle maker Pinarello. As a common trend, richer people will spend more money eating or drinking outside home and such demand is reected in an increased number of restaurants, band similar establishments with whom our project wants to Our fundraising campaign is based on making a coherent point between oranges and orange trees and the fundraising itself. Its development followed some common advertising campaign guidelines because, in an overlook, the fundraising itself will be the response to a certain kind of advertising campaign. partner with. We will deal with this kind of establishments asking for a donation. In exchange, we will offer some graphic material and a donation box with the campaign identity. Both the graphic material (posters and leaets) and the donation box will work as a proof of corporate social responsability for the establishment, enhancing its credibility, public image and, of course, increase the possibility of a donation being made to us. To enhance awareness about the project - and the donation box - inside the establishments a case-specic graphic material will be provided: whenever somebody orders a juice of any avor or any kind of food or drink featuring orange as an ingredient, a special leaet goes with the ordered item. Sending the advertisement only with juices or orange derivates generates coherency and credibility thus enhancing the chance of a donation being made by the consumer. With this strategy, the participation of the food & drink establishments in the project would be both nancial and tactical. Along with the food & drink establishments, another cooperation would be essential: one with a printing house. This would be the only way to produce the graphic material, regarding this is an independent fundraising project managed by students without nancial support. The counterpart for this cooperation would be inclusion of the printing house logo in all printed materials. Searching the Treviso city in Google Maps we have cataloged approximately 100 establishments that are suitable to receive Progetto Zarancia: 41 restaurants, 40 bars and 19 coffe-shops. Our goal is to partner with 40 establishments with the purpose of raising the of 2000 goal for the project. The suggested donation value for the restaurants would be of 40 to 50 and for the consumers of the restaurants the value would be 2 . The name of project, Progetto Zarancia, is simple, easily pronounceable in Italian and goes straight forward to the theme: oranges in Zimbabwe. Preferentially, all graphic materials will feature the tagline Arance per un Zimbabwe migliore!, which means Oranges for a better Zimbabwe!. When talking about orange, the fruit, there is no other way to go then orange, the color. For years its been the color for attention and warning, which makes that a great opportunity to be noticed. The graphic material to be produced must feature large areas with a saturated level of the orange color, specially in the donation box, that must be noticed when placed next to the paying front desk. Second role colors will be green and brown, the later specially for small paragraphs of text. As the campaign will take place in mostly casual establishments there is a need to keep the message cool, light, right. Unboring and ethical. Big texts, starving children and Microsoft Ofce default layouts are not allowed. There will be two main typefaces (see below), a sans serif and, eventually, handwritten-like one. Creative Concept MetaPlusNormal MetaPlusNormal MetaPlusBold MetaPlusBold LearningCurve , R e c c o m e n d e d