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Un progetto di raccolta fondi

guidati da membri del

in vantaggio di
un progetto da
Three students from Brazil and Taiwan,
members of Aiesec and volunteer workers for a
social project in partnership with Cesvi.
Amelia Ling is a 20-year-old Taiwanese studying international
Trade for the second year in an university. She has studied some
basic subject in business, how to export/ import products and also
had an experience of selling products to foreigners in Taiwan. She
loves to try new things and enjoy her life.
Guilherme Appolinrio is a 19 years old graphic design student
from Curitiba, Brazil. He is passionate about his area and has
already studied advertising and digital cinema. He is enthusiastic
about travelling and photography, specially when doing both at the
same time. His work can be seen in coroot.com/guilhermeappolinario
Reina Chen is a 19-year-old student who is major in public health
in National Taiwan University. Her knowledge helps to prolong and
improve human life. Her enrollment in this project happened
because she is eager to learn new things and take challenges.
The idealizers.
AIESEC is an international organization managed by college
students that aims to promote and develop positive leadership
potential among its members. The organization exists in more than
1700 universities and 110 countries and was created in 1948, being
one of the most renown and widespread student organization in the
There are many ways to participate in the activies of AIESEC, such
as working in your local ofce, hosting foreign students or taking
part in a corporate or social internship abroad. The latest option is
called Global Community Development Program and is
the one that brought this project to life.
In a huge cooperation between
Aiesec Italy and Aiesec ofces
of other countries the
Social Business
Challenge project was
We are part of something BIG >
We are part of something BIG >
In the Italian region of Veneto the Social Business Challenge
project is managed by AIESEC Venezia, which selected Amelia,
Guilherme and Reina to work in it, in partnership with Cesvi, one of
Italias biggest Non Governmental Organizations.
Aiesec Venezia members
and Social Business Challenge Participants
Cesvi is a non governmental organization born in
1985. In 1988 received its NGO Status by the Italian
Ministry of Foreign Affairs.
The rst years of the organization were marked by
actions in benet of Italian Education and and in
favour of agricultural development in Uruguay. In the
nineties the NGO intervened in many conicts in
Eastern Europe. It was also the rst organization to
open an ofce in Pyongyang, North Korea, in 1997,
when crisis and famine assolated that country. In
1994 Cesvi released its rst foundraising campaign
and since then, the NGOs communication was
The 21st century brought to Cesvi the model of an
organization with objectives, such as ghting against
HIV and participating in environmental actions in
Africa. The areas of actuation were also clearly
determined: children and young people, health,
environment, water and sanitation, humanitarian aid.
More information: www.cesvi.eu
one of the biggest NGOs in Italy
The following numbers portrait
the size of the organization
and the actions it made in 2010.
2,239,442 people directly benecated
25,397,062 in funds collected
20,748,228 project outlays
192 projects
145 local partners in 28 countries
894 local collaborators and 191 expatriates
69 overseas ofces
40 members of the HQs staff
71,106 active donors
970 volunteers in Italy
Source: Cesvi 2010 Annual Report.
One of Cesvis activities - and the reason of this foundraising
- is the Food Security Program in Zimbabwe. The concept of
food security is very broad and adresses four pilars:
Availability, Acess, Utilization and Food Stability.
When these four pilars are well fullled, it means that the all
individuals have access to a sufcient amount of food; have all the
appropriate resources to obtain that food; and have sufcient and
adequate energy, nutrients and sanitation for that food.
The Food Security Project in Zimbabwe focuses its action on
planting orange trees in the Maramani Communal lands,
which are part of the Beitbridge District and served by
an underused irrigation scheme called Shashe. The reasons for
growing oranges in Shashe are ideal agronomic conditions, land,
water, presence of juicing facilities and expertise in citrus produc-
tion with a potential for expansion.
This project will introduce oranges, a high value crop, to generate
commercial viability. 120 ha of oranges will be irrigated by centre
pivots with a potential to increase up to 500 ha. Fruits will be
commercialy viable in ve years and only will be used for juicing.
The Food Security Program
Planting and supporting socially responsible
Expected results and consequences for project:
1) functional and effective Shashe Irrigation Management Committee in place.
2) food security and household/ community income in Shahse improved a model
for other irrigation schemes.
3) best agricultural practices, management skills integrated with other related
interventions and TFCA programmes established.
Two business partners will be in that project. One is Beitbridge
Juice Limited, a citrus juicing factory 70 kilometers from Shashe
with the capacity to process 25,000 tons of citrus per annum.
The other partnership is Nottingham Estate, which produce citrus
since 1950 and has a well developed relationship with the
Maramani Comunity. They will provide support in terms of expertise
and maintenance of infrastructure.
The Food Security project is funded by Cesvi and a small part of
those funds will be obtained with Progetto Zarancia, a fundraising
campaign managed by the three students.
The goal is to raise 2000 and all the money will be fully
transferred to Cesvi, which will take responsibility for its appliance
in the Orange Tree Food Security Program in Zimbabwe.
in Zimbabwe:
commercial exploration of orange trees
Orange juices and derivates are popular in Italy. Both the common
orange and the Sicilian one play a signicant part in the italian juice
market share. So, its easy to assume that almost every bar, cafe or
restaurant will serve an orange juice if requested to. This campaign
will focus on Treviso and surrounding cities in Veneto, in Italy.
Treviso is a wealthy city for centuries. Its also home to the
headquarters of clothing retailers Benneton, appliance maker
Delonghi and bicycle maker Pinarello. As a common trend, richer
people will spend more money eating or drinking outside home and
such demand is reected in an increased number of restaurants,
band similar establishments with whom our project wants to
Our fundraising campaign is based on making
a coherent point between oranges and orange
trees and the fundraising itself. Its development
followed some common advertising campaign
guidelines because, in an overlook, the
fundraising itself will be the response
to a certain kind of advertising
partner with. We will deal with this kind of establishments asking
for a donation. In exchange, we will offer some graphic material and
a donation box with the campaign identity. Both the graphic
material (posters and leaets) and the donation box will work as a
proof of corporate social responsability for the establishment,
enhancing its credibility, public image and, of course, increase the
possibility of a donation being made to us.
To enhance awareness about the project - and the donation box -
inside the establishments a case-specic graphic material will be
provided: whenever somebody orders a juice of any avor or any
kind of food or drink featuring orange as an ingredient, a special
leaet goes with the ordered item. Sending the advertisement only
with juices or orange derivates generates coherency and credibility
thus enhancing the chance of a donation being made by the
consumer. With this strategy, the participation of the food & drink
establishments in the project would be both nancial and tactical.
Along with the food & drink establishments, another cooperation
would be essential: one with a printing house. This would be the
only way to produce the graphic material, regarding this is an
independent fundraising project managed by students without
nancial support. The counterpart for this cooperation would be
inclusion of the printing house logo in all printed materials.
Searching the Treviso city in Google Maps we have cataloged
approximately 100 establishments that are suitable to receive
Progetto Zarancia: 41 restaurants, 40 bars and 19 coffe-shops.
Our goal is to partner with 40 establishments with the purpose of
raising the of 2000 goal for the project. The suggested donation
value for the restaurants would be of 40 to 50 and for the
consumers of the restaurants the value would be 2 .
The name of project, Progetto Zarancia, is simple, easily
pronounceable in Italian and goes straight forward to the theme:
oranges in Zimbabwe. Preferentially, all graphic materials will
feature the tagline Arance per un Zimbabwe migliore!, which
means Oranges for a better Zimbabwe!.
When talking about orange, the fruit, there is no other way to go
then orange, the color. For years its been the color for attention
and warning, which makes that a great opportunity to be noticed.
The graphic material to be produced must feature large areas with a
saturated level of the orange color, specially in the donation box,
that must be noticed when placed next to the paying front desk.
Second role colors will be green and brown, the later specially for
small paragraphs of text.
As the campaign will take place in mostly casual establishments
there is a need to keep the message cool, light, right. Unboring and
ethical. Big texts, starving children and Microsoft Ofce default
layouts are not allowed. There will be two main typefaces (see
below), a sans serif and, eventually, handwritten-like one.
Creative Concept
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January and February of 2012.