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Values: At the end of the semester, the students are expected to develop and/or reinforce these values: Credit Time Allotment Critical Thinking Creativity Patience Sense of responsibility towards project, exercises and activities Self-reliance Problem-Solving Coordination : : 6 units Lecture Lab 18 weeks (54hours) 3 hours / week 18 weeks (54 hours) 3 hours / week Page 1 of 5
TIME FRAME
OBJECTIVES
WEEK 7-9
1. To be able to make a budget plan 2. To be able to research about the event 3. To be able to search for contact persons
1. To be able to exhaustively
WEEK -10 test market your event plan and discuss your event plan with other people to know there opinions and suggestions. 2. To be able to get organizers, sponsors, partners and clients for your event.
WEEK 11 (MIDTERM)
Marketing Strategies -Press Releases Marketing Management Human Resource Management Event Team Management
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TIME FRAME
OBJECTIVES
1. To be able to prepare an
event calendar. 2. To be able to make a contingency plan
TIME FRAME
OBJECTIVES 1. To be able to create a list of pre-event, at-event and post event activities. 2. To be able to set deadlines for each event activity. 3. To be able to assign event activities to individual team members.
Fashion Show
WEEK 16-17
WEEK18: FINALS
References:
Types of Course materials: Required Materials: Textbook: Allen, J. (2000). Event Planning and Production: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events. New York, John Wiley& Sons Supplemental Materials: ITEM1 Information Technology for Events Management Page 3 of 5
Methods of Instruction:
Lecture Written Assignments Case Study Analysis Authentic Projects/Assignments Discussions Field Experiences Internet Guest Speakers Attendance at professional meetings/events Volunteer opportunities
Grading System:
Assessment measures: Faculty may use a variety of assessment measures including, but not limited to: informal writing, non-graded quizzes, and discussions Methods of Evaluation: Short Answer/Essay Examinations no less than 3 Formal, Written reports Written Class Assignments Selected reading study guides Students Grading Basis: This is primarily an applied course. Student commitment, participation and ability to achieve results will figure prominently into the grading process. Campus Students Percentage of Grade Tests (2 @ 20 points each) 40 % Special Event 40 % Special Event Contingency Planning for Fashion Show Event 20% Total 100% Grading Events
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Prepared by: Ms. Aabel E. Canete Date Revised: 17, December 2012
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