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.........................................................................................................................................................1 CORPORATE STRATEGY............................................................................................................1 THE INITIAL DEVELOPMENT STAGES..............................................................................2 YEAR ONE (1) AND TWO (2) 2003 TO 2004........................................................................3 ISLAMIC TELEVISION PROJECT COPYRIGHT2003 .......................................................................................................................................................1 CONTENT CREATION.............................................................................................................................5 METHODOLOGY ......................................................................................................................5 CI INTERACTIVE: THE ISLAMIC OPEN UNIVERSITY....................................................6 THE CONSOLIDATION PERIOD:...........................................................................................7 SUMMARY...................................................................................................................................8 YEAR THREE AND FOUR (3&4).............................................................................................8 YEAR FIVE (5) AND ONWARDS.............................................................................................9
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a.
b. c. d. e.
Production: The team has already in place at least 100hours treatment of in-house library, some of which already produced at various stages. Acquisition: acquired the copyright and editing control of outsourced materials, however for some materials negotiations are required. Marketing: A cohesive marketing strategy is in practice, which is equipped with PR article, presentations and a promotional video.
Network partnership: Channel ISLAM has developed recognition and strong working partnership with major Islamic organisations in UK.
With the foundation in place the company now seeks to achieve the following by the end of 2002, in order to successfully launch the channel in early 2003. Secure investments: for both initial budget and the long-term development fund. Ramadan Broadcasting: Seek to broadcast during Ramadan 2002, to create the indispensable publicity and demand for the final launch of the channel.
i. ii.
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iv.
Infrastructure: Make preparations and carry out activities necessary to plan and implement the early 2003-broadcasting launch of channel ISLAM.
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Ullema Assessment Board: approvals and recommendations Aftereffects Digitizing Raw editing Core editing Combustions Scheduling for Animations Broadcast
The distinctive achievements during the first year will be: 1. February 2003 Eight (8) hours broadcasting in UK & USA 2. July 2003 Sixteen (16) hours broadcasting in UK & USA 3. November 2003 (Ramadan) Twenty four (24) hours broadcasting in UK & USA ongoing
Methodology
This will be achieved through the following: Content conception: One of the core functionalities of the Creative dept will be content creation, therefore a creative team will be recruited to actively and daily research and develop new content ideas.
a.
b.
In-House Production: channel ISLAM will establish production houses fully equipped and manned in both UK and USA, to cater for both communities and produce dedicated and relevant programming, but also to introduce diversity and range in the style and content of the programmes. This will be pleasing to both UK and USA audiences. It will also allow channel ISLAM to produce high volume and low cost programming, whilst retaining a high standard and quality of the programmes. Both production houses will also be equipped with postproduction facilities, also inbuilt with location and studio
functionalities. The in-house production will count for sixty percent (60%) of the total channel ISLAM programming.
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b.
The Product Development of the unique service CI Interactive to cater for the Muslim communities in both UK and USA.
c. Launch a fully incorporated marketing campaign. d. Broadcasting relocation: Assign a dedicated team to administer and manage this project.
By the end of the two-year development programme, the company should have established the following: High level of experience in the television industry. A fully incorporated and integrated range of resources, including
production, service and human resources. When resources are subject to expansion, they should be planned and scheduled for the Year 3&4 growth programme. Become an established service provider, with high levels of market
recognition. Minimise all costs associated with risks (unforeseen costs) and develop
effective and efficient model of forecasting costs, demands, and market events.
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continents
especially
concentrated
with the consumer base, thus in the Muslim populated countries. This expansion could be a planned through a steady growth. This strategic growth will require significant
investments. Increase internal Research and development of production. Greater resources acquisition, including employee
recruitment and capital assets. Launch the strategic global marketing campaign.
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activities.
Greater
resources
acquisition,
including
domestic employee recruitment and capital assets. Maintain the strategic global marketing campaign.
The Company should establish the following within this period: Market superiority, as the advantages of both financial and non-
financial benefits are acquired, however, with a greater base of stakeholders, including employees and customers. Focus and control are key issues of management. Gaining economies of scale. These advantages are mostly intangible. A greater development of the social responsibilities aspect of the company. Summary By the end of the forth development stage the company should complete the following: Terrestrial broadcasting bandwidth for participating Muslim countries. Strategic multi-national marketing. Profit maximisation Increased corporate management activities. Departmental function of Social Responsibilities. Financial germination, maintain a high level investments.
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